Social Commerce Leader, Longaberger, Continues Commitment To Support Women Entrepreneurs With Team Expansion
Longaberger has appointed Scott Halversen as President of Sales as of February 2021, aiming to enhance the social commerce landscape for female entrepreneurs. He brings over 25 years of experience from notable companies like Rodan + Fields and Tupperware Brands, historically achieving growth targets for divisions with revenues from $100M to $850M. Under his leadership, the brand anticipates a 100% increase in its community of Home & Lifestylist Influencers within the next year. The recent launch of Longaberger LIVE enhances customer experience through live video shopping.
- Appointment of Scott Halversen as President of Sales to drive growth.
- Halversen aims for a 100% increase in Home & Lifestylist Influencers within one year.
- Launch of Longaberger LIVE enhances customer engagement and sales opportunities.
- None.
NEW YORK, March 1, 2021 /PRNewswire/ -- Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, today announces Scott Halversen will join the company as President of Sales. Making historic strides in the social selling space, Longaberger recently launched a new digital livestreaming platform, Longaberger LIVE, which has helped to firmly establish the brand as the digital-first platform for female entrepreneurs. Halversen will continue the successful expansion of the Longaberger community through his extensive background in leading many social selling companies.
Halversen joins Xcel Brands with an impressive background in the direct sales industry as a hands-on strategist, business developer, and results-driven leader. Over his 25-year career, Halversen has held leadership positions with global companies including Rodan + Fields, Tupperware Brands, Mary Kay and Jafra Cosmetics, Int'l. He has been responsible for consistently achieving growth targets for companies and divisions with annual revenues ranging from
Halversen was named President of Sales in February 2021 and in his role, he aims to move the brand forward by tapping into his passion for championing women's entrepreneurial success and implementing innovative solutions for companies to maximize the direct seller and customer experience. "By instilling confidence in women entrepreneurs in a new area of selling, we project to expand the Longaberger community of Home & Lifestylist Influencers by
The most recent launch of Longaberger LIVE, a platform that aims to enhance customers' experience by integrating live video shopping and utilizing live selling through a number of widely known hosts and mega-influencers, has catapulted the company to a digital-first platform that will roll out tools for its community. Tonight, Monday, March 1st, Rachel Longaberger will host the second Longaberger LIVE show with exclusive one night only deals. Visit here to tune in at 8PM EST.
For more company information, visit the website at longaberger.com or on social media at @longaberger, #longaberger and #thelongabergerfamily.
About The Longaberger Company
The Longaberger Company, founded by Dave Longaberger in 1973, is an American home collectibles brand known for artisanal handcrafted products. For generations, the family has manufactured handmade maple baskets and other home products that have been collected by a loyal community of customers. In 2019, Xcel Brands acquired The Longaberger Company and launched with a new digital social selling business model, offering timeless and new modern décor products that will inspire a highly engaged community. To join the Longaberger Family as a Home & Life Stylist Influencer, visit longaberger.com/join and for more company information, visit the website at longaberger.com or on social media at @longaberger, #longaberger and #thelongabergerfamily.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ:XELB) is a media and consumer products company engaged in the design, production, marketing, wholesale, and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. The company has sold in excess of
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SOURCE Longaberger
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