XEBRA BRANDS LTD - XBRAF STOCK NEWS

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has received a court extension from the Mexican Health Regulatory Agency (COFEPRIS) to grant cannabis authorizations, now expected by the week of February 6. These authorizations will focus on cannabis with low levels of THC, primarily for hemp products and CBD sales. The company also announces significant management changes, including the resignation of founder Robert Giustra as Chairman to pursue mining ventures, along with CFO Andrew Yau and Corporate Secretary Daniela Freitas. Rodrigo Gallardo is appointed as the interim CFO and Corporate Secretary.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) announces a favorable ruling from a District Court regarding cannabis authorizations in Mexico. The court dismissed a resolution by COFEPRIS, the Mexican health regulatory agency, as insufficient. It ordered COFEPRIS to issue full authorizations within three business days, although delays are anticipated due to holiday closures. The authorizations will apply to low-THC cannabis, focusing on hemp cultivation and CBD products, with potential opportunities in hemp plastics.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has announced progress regarding cannabis authorizations in Mexico. The Mexican Health Regulatory Agency, COFEPRIS, has notified Xebra Mexico that it has complied with a Supreme Court mandate for cannabis authorizations. However, Xebra asserts that COFEPRIS has not fully met this mandate and has sought federal judicial intervention. The authorizations will mainly pertain to low-THC cannabis (under 1%) for hemp cultivation and CBD products. Delays in the authorization process are anticipated due to the lack of legal precedent in Mexico.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has announced that its cannabis-infused beverage, Vicious Citrus OG, is performing exceptionally in Ontario's cannabis market, which features over 1,300 retailers. Launched in August 2022, it is currently the best-selling non-carbonated lemonade and ranks in the top 20% of all cannabis beverage SKUs in Ontario. The company plans to expand the brand to British Columbia, Alberta, and Manitoba and considers international opportunities. CEO Jay Garnett noted positive feedback from consumers and budtenders.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has provided an update on cannabis authorizations for its Mexican subsidiary, Xebra Mexico. Following a court order, the Mexican Health Regulatory Agency (COFEPRIS) is expected to issue authorizations for the importation, cultivation, and processing of cannabis products, specifically those with low THC levels. These authorizations mark a precedent in Mexico’s cannabis landscape. Xebra is positioned to tap into opportunities in hemp and CBD products, with potential expansion in hemp plastics.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has received direction from the court for the Mexican Health Regulatory Agency (COFEPRIS) to grant all necessary cannabis authorizations to its subsidiary, Xebra Mexico. This follows an irrevocable injunction issued by the Supreme Court in December 2021. Although the authorizations are expected shortly, Xebra may take slightly longer to ensure conditions are satisfactory. CEO Jay Garnett highlighted that this positions Xebra as a first mover in Mexico's CBD market, which has significant potential.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has launched its Vicious Citrus cannabis-infused lemonade in Saskatchewan, marking their first entry into western Canada. This high-potency beverage will be available in retail outlets this week, supported by an initial purchase order from the Saskatchewan Liquor and Gaming Authority. Saskatchewan ranks fifth in Canada for annual cannabis sales, with a growth rate of 11% over the past year, highlighting a significant market opportunity for Xebra as it scales production to meet demand.