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XEBRA Brands Ltd. is a leading cannabis company that focuses on providing high-quality CBD products to consumers globally. The company recently signed a manufacturing agreement with Restorative Botanicals, marking a significant milestone as it expands its product portfolio. This collaboration will introduce premium CBD tinctures to the Mexican market, with products crafted to meet XEBRA's specifications. The company aims to manufacture locally in Mexico in the future but is currently importing products to meet consumer demands. XEBRA's commitment to quality and innovation is highlighted through its collaboration with Restorative Botanicals, a renowned provider of premium CBD products.
Xebra Brands has announced an expansion of its strategic partnership with ICAN Ventures, focusing on enhancing the formulation of its Elements brand CBD products in Mexico. This collaboration leverages ICAN's advanced laboratories and specialized team to develop precise, bioavailable, and safe CBD formulations. The aim is to produce tailored products for various consumer segments, including athletes, those seeking relaxation or skincare solutions, and pet products.
The partnership marks a milestone in Xebra’s plans to dominate the Mexican cannabis market, utilizing ICAN's expertise to ensure high-quality, effective products. Additionally, Xebra plans to settle $220,000 in debt through the issuance of 2,444,444 common shares at $0.09 per share, expected to conclude by July 8, 2024, pending approval from the Canadian Securities Exchange.
Xebra Brands has announced a strategic update, highlighting its focus on partnerships, mergers, and commercial expansion in the US and Mexico. The company aims to enhance its portfolio of CBD brands and capitalize on its unique market position in Mexico, where it is the only company authorized to cultivate, manufacture, and sell cannabis with less than 1% THC. Xebra is actively exploring partnerships and mergers with established US cannabis companies and local retailers in Mexico. The company is also evaluating potential acquisitions that align with its growth plans. Xebra's Mexican subsidiary, Desart MX, is leading the product regulatory approval process and establishing retail partnerships. The company is preparing to launch its Elements brand in major Mexican retailers, aiming to capture the growing CBD market ahead of full legalization. Xebra's interim CEO, Rodrigo Gallardo, emphasized the company's commitment to becoming a dominant player in the global CBD industry through strategic initiatives and robust commercial activities.
Xebra Brands has achieved a significant milestone by executing its first purchase order of CBD products from Restorative Botanicals.
The order covers 2,500 units of 250mg Tangerine Flavor CBD Tincture, authorized for import, launch, and sale in Mexico by COFEPRIS.
This product will be used in sample packages sent to retailers as part of the listing process, expanding Xebra's footprint in the Mexican cannabis market.
This step underscores the strategic partnership between Xebra and Restorative Botanicals, aimed at delivering high-quality CBD products.
Interim-CEO Rodrigo Gallardo emphasized this as a important step for Xebra in providing legally recognized CBD products in Mexico.
Xebra Brands has expressed its congratulations to President-Elect Claudia Sheinbaum on her recent election victory, marking her as Mexico's first female president. Xebra is optimistic about Sheinbaum's commitment to cannabis reform, aligning with the company's vision for a regulated and inclusive cannabis industry. Sheinbaum advocates for decriminalizing recreational cannabis use, focusing on education and public health over punitive measures. Xebra's CEO, Rodrigo Gallardo, highlighted the potential social justice and violence reduction benefits from responsible cannabis regulation. The company plans to collaborate with Sheinbaum's administration and Mexico's Cofepris to ensure safe, regulated cannabis products are accessible. Xebra is prepared to invest and innovate under Mexico's leadership to help the country become a global leader in the cannabis sector.