XEBRA BRANDS LTD - XBRAF STOCK NEWS

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has launched its Vicious Citrus cannabis-infused lemonade in Saskatchewan, marking their first entry into western Canada. This high-potency beverage will be available in retail outlets this week, supported by an initial purchase order from the Saskatchewan Liquor and Gaming Authority. Saskatchewan ranks fifth in Canada for annual cannabis sales, with a growth rate of 11% over the past year, highlighting a significant market opportunity for Xebra as it scales production to meet demand.

Xebra Brands Ltd. (OTCQB: XBRAF) has reached a significant milestone in its bid to become a leader in the Mexican cannabis market. Following a unanimous Supreme Court ruling on December 2, 2021, Xebra Mexico has received an irrevocable cannabis injunction, allowing it to cultivate hemp and manufacture CBD products. The Federal Circuit Court has reinforced this decision, paving the way for Xebra to proceed with its commercial activities. The company anticipates receiving necessary health authorizations soon, aiming to capitalize on Mexico's potential as a major cannabis consumer market.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) announced the results of its Annual General and Special Meeting held on August 26, 2022. Shareholders elected five new directors: Antonio Grimaldo, Jay Garnett, Jordi Chemonte, Robert Giustra, and Todd Dalotto. The election saw a high approval rate, with the director nominees receiving over 99% approval. All proposed resolutions were also approved by the shareholders. Detailed voting results indicate significant shareholder engagement, with a non-vote count of 3,622,735.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has launched its Vicious Citrus cannabis-infused lemonade in Ontario, Canada, with plans for rapid expansion across the country. The beverage features a 5:1 THC/CBN ratio, including 10mg of THC and 2mg of CBN, a cannabinoid gaining popularity. Over 1,300 cannabis retailers in Ontario can place orders via the Ontario Cannabis Store. Initial retailer feedback and demand indicate strong sell-through, prompting Xebra to increase production to meet anticipated demand.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has successfully completed its first commercial production of Vicious Citrus cannabis-infused lemonade. The product will be available in Canada, starting with an initial order of 10,500 units for Ontario. Vicious Citrus features a 5:1 THC to CBN ratio, combining 10mg of THC with 2mg of CBN. Xebra plans to launch additional beverages later this year and is exploring opportunities for expansion into international markets. This milestone is viewed as significant for the company's beverage segment growth.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has updated its corporate strategy, opting to exit Colombia and the Netherlands to focus on Mexico and Canada. This decision aligns with their goal of establishing a dominant market position in low-cost cannabis cultivation and product manufacturing. In Canada, Xebra is launching its Vicious Citrus cannabis-infused lemonades, which include unique cannabinoid formulations. In Mexico, the company awaits formal cannabis authorizations to commence commercial activities following a Supreme Court injunction. This strategic shift aims to enhance shareholder value.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has appointed Jay Garnett as its new CEO and Director. Garnett is a seasoned entrepreneur with a notable track record in consumer-packaged goods, having founded Seattle's Best Coffee Canada, which was later acquired by Starbucks. He led the Healthy Beverage Company, known for its category-leading organic teas, and participated in the successful growth of Spud.com, which reported $132.8 million in revenue in 2021. Garnett expressed his excitement about launching Xebra’s first commercial cannabis product, Vicious Citrus, targeting key market positions.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) announces that its Vicious Citrus cannabis-infused lemonade has been accepted by the Ontario Cannabis Store (OCS) for sale in Ontario, Canada. This beverage combines 10mg of THC with 2mg of CBN and is among the few Canadian products containing CBN. Marketing efforts will commence ahead of its commercial production scheduled for June 20, with availability expected in summer 2022. Xebra's lemonade is noted for its emulsion technology, which underwent Phase I clinical trials, highlighting its commitment to product safety and quality.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) announced the successful closing of its oversubscribed non-brokered private placement, raising C$1,800,000 through the issuance of 15,000,000 units priced at C$0.12 each. Each unit includes one common share and a half warrant, with full warrants allowing the purchase of a share at C$0.25 for 12 months. The company will use proceeds for general working capital.

The private placement is subject to a hold period expiring on August 9, 2022.