WynnBET Designated As Official Sportsbook & Gaming Partner Of The Detroit Lions In Multi-Year Partnership Agreement

Rhea-AI Summary

WynnBET, the mobile sports betting app by Wynn Resorts, has announced a multi-year sponsorship with the Detroit Lions, marking its first partnership with an NFL team. As part of the deal, WynnBET will be the official sportsbook and gaming partner, featuring the WynnBET Sports Bar at Ford Field. This venue will offer live betting lines and amenities for fans. WynnBET will gain access to extensive media visibility through the Lions' platforms and will sponsor a Free To Play game with various prizes. WynnBET aims for rapid expansion with pending licenses in several states.

Positive

• First NFL partnership with Detroit Lions enhances brand visibility.
• Creation of WynnBET Sports Bar at Ford Field for direct fan engagement.
• Access to extensive media assets through the Lions' app and broadcasts.
• Sponsorship of a Free To Play game on the Lions' app with attractive prizes.

Negative

• None.

LAS VEGAS, July 15, 2021 /PRNewswire/ -- WynnBET, the premier mobile sports betting app from the global leader in luxury hospitality, Wynn Resorts, announced on Thursday its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions. As part of the agreement, the Lions will designate WynnBET as an official sportsbook and gaming partner of the team and house the "WynnBET Sports Bar at Ford Field."

The WynnBET Sports Bar at Ford Field, set to open this season for fans 21+, will be WynnBET branded and located near section 222. Lions fans visiting the space will have access to brand ambassadors, live betting lines, and food and drinks as part of the overall WynnBET onsite experience (the space will also be open to major Ford Field events).

As part of the agreement, WynnBET will have access to significant digital and traditional media assets. Specifically, WynnBET will have visibility on the Lions' mobile app, social media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.

WynnBET will be the presenting sponsor of a 'Free To Play' game on the Lions' mobile app. Prizes through the FTP game include trips to Wynn Las Vegas, Lions season-and single-game tickets, Lions shop credit and free bets within the WynnBET app.

In addition to in-stadium signage and hospitality opportunities, WynnBET will have a large presence outside of Ford Field on football gamedays, giving fans opportunities to win fun prizes during Lions Pride Plaza pre-game festivities (located on Brush Street outside of the stadium's Gate A entrance).

For more information, visit www.WynnBET.com.

About Wynn Interactive
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a world-class collection of casino and sports betting mobile options for discerning players who understand the difference between placing a bet and experiencing a bet. Wynn Interactive products, which operate under the WynnBET, WynnSLOTS, and BetBull brands, are designed to digitally deliver the legendary service and guest experience Wynn Resorts is known for, backed by the Company's trusted legacy as the world's premier international casino operator.

WynnBET is anchored by its eponymous mobile sports and casino betting app providing one-of-a-kind experiences, unique social betting mechanics, and a high-quality user interface. Currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid expansion in 2021 with several pending license applications in process. WynnBET is an Authorized Gaming Operator of NASCAR and proud marketing partner of several NBA and MLB teams. For more information, visit WynnInteractive.com or WynnBET.com

About The Detroit Lions

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with an 9-7 record. For more information, please visit www.detroitlions.com.

Contact:
Seth Medvin, WynnBET 702-770-7832
seth.medvin@wynnbet.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/wynnbet-designated-as-official-sportsbook--gaming-partner-of-the-detroit-lions-in-multi-year-partnership-agreement-301334141.html

SOURCE WynnBET

FAQ

What partnership did WynnBET announce on July 15, 2021?

WynnBET announced a multi-year sponsorship with the Detroit Lions, becoming their official sportsbook and gaming partner.

What is the significance of the WynnBET Sports Bar at Ford Field?

The WynnBET Sports Bar will provide fans with live betting lines, food, drinks, and brand engagement during games.

What media opportunities does WynnBET gain from its partnership with the Lions?

WynnBET will have visibility on the Lions' mobile app, social media, and during broadcasts of games and events.

What promotions will WynnBET offer through the Detroit Lions partnership?

WynnBET will sponsor a Free To Play game on the Lions' app, offering prizes like trips to Wynn Las Vegas and game tickets.

How does this partnership impact Wynn Resorts stock symbol WYNN?

The partnership enhances brand visibility and potential revenue streams, which may positively influence the stock performance of Wynn Resorts (WYNN).