Waitr Rebrands ASAP to Align with New Company Strategy

Rhea-AI Summary

Waitr Holdings Inc. has rebranded itself as ASAP, emphasizing a new 'deliver anything' business model that aims to expand its delivery services beyond food. The company is poised to offer a variety of products including alcohol and sporting goods, highlighting recent partnerships and agreements. ASAP also introduced proprietary in-stadium ordering technology, enhancing fan experiences at major sports venues. A new stock ticker symbol will be revealed, aligning with the rebranding. As of June 30, 2022, ASAP operates in around 1,000 cities across the United States.

Positive

• Rebranding to ASAP reflects a strategic shift towards diversifying delivery services.
• Expansion into various product categories, increasing potential revenue streams.
• Implementation of proprietary in-stadium ordering technology improves customer experience and engagement.

Negative

• None.

New Name Reflects “Deliver Anything” Business Model

LAFAYETTE, La.--(BUSINESS WIRE)-- Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”) today announced it has changed its name to ASAP, signaling a new “deliver anything” business model. The name change is the culmination of the Company’s recent transition to bring its best-in-class food delivery services to a broader array of products.

ASAP’s new vision is delivering to consumers, same day, from any type of business. In preparation for the rebrand, the company accelerated the expansion of its services in recent weeks, signing agreements to launch delivery of a wide variety of items such as alcohol, sporting goods, luxury apparel, auto and electrical parts, and other need it now products.

“ASAP expresses our new brand identity, building on our original delivery ethos,” said Carl Grimstad, CEO and Chairman of the Board of Waitr Holdings Inc. “The strategies we have implemented have reinforced our ‘anything, anywhere ASAP’ vision, making us the go-to company for a wider range of products and services. And of course, our emphasis on working with businesses to make them more successful will never change.”

Among the new business expansions under the ASAP brand is the Company’s proprietary in-stadium ordering technology, which allows fans to avoid the typical long lines at stadium concession areas. ASAP has secured exclusive in-stadium mobile ordering agreements with MetLife Stadium, the New York Giants, the New York Jets, the New Orleans Saints, the University of Alabama and Louisiana State University.

Still to be revealed this year will be the Company’s new stock ticker symbol aligning with the ASAP rebranding.

About ASAP

ASAP, the on-demand delivery brand for Waitr Holdings Inc., is an online ordering technology platform using the “deliver anything ASAP” model making it easy to order food, alcohol, convenience, grocery, flowers, auto parts and more at your fingertips and get them delivered ASAP. Its proprietary in-stadium mobile ordering technology now provides an enhanced fan experience at sports and entertainment venues, allowing fans to place orders from their favorite in-stadium concessions, directly from their seats. Additionally, the ASAP platform facilitates access to third parties that provide payment processing solutions for restaurants and other merchants. It provides a convenient way to discover, order and receive a wide variety of on-demand products – ASAP. As of June 30, 2022, ASAP operates in approximately 1,000 cities throughout the United States.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220815005218/en/

Investors

WaitrIR@icrinc.com

Media

WaitrPR@icrinc.com

Source: Waitr

FAQ

What is the new name of Waitr Holdings Inc. and what does it signify?

Waitr Holdings Inc. has changed its name to ASAP, reflecting a new 'deliver anything' business model.

What new services is ASAP launching?

ASAP is expanding its services to include alcohol, sporting goods, and other products for delivery.

How does the new technology improve fan experience?

ASAP's proprietary in-stadium ordering technology allows fans to order from their seats, avoiding long concession lines.

When will ASAP reveal its new stock ticker symbol?

ASAP will announce its new stock ticker symbol later this year.

In how many cities does ASAP operate?

As of June 30, 2022, ASAP operates in approximately 1,000 cities across the United States.