The Alkaline Water Company Will Have Two Booths at the Natural Products Expo East 2021

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced that its brands, Alkaline88 and A88CBD, will showcase new products at the Natural Products Expo East from September 23-25, 2021, in Philadelphia. A88CBD will present six new functional CBD-infused waters in the Expo's 'Hot Products' section. CEO Ricky Wright expressed excitement about returning to in-person events and the potential for retailers to embrace their innovative product offerings. Alkaline88, known for its 8.8pH water, is available in 75,000 stores across the U.S., highlighting the brand’s growth and commitment to quality.

Positive

• Showcasing six new functional A88CBD waters at Expo East could drive consumer interest and retailer sales.
• Alkaline88 is available in 75,000 stores, indicating a strong market presence and distribution network.

Negative

• None.

Both Alkaline88^® and A88CBD™ have booths in the Hot Products Area of the Expo

A88CBD™ Will Be Selling Their 6 Brand-new Functional A88CBD™ Waters

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline company and The Clean Beverage Company™, today announced that its subsidiaries, Alklaine88 and A88 Infused Products Inc., will be presenting their waters at the Natural Products Expo East on September 23-25, 2021 in Philadelphia, Pennsylvania. A88 Infused Products Inc. will be featuring their brand-new line of six A88CBD™ functional waters in the “Hot Products” section of the Expo.

Expo East is produced by New Hope Network and is located at the Pennsylvania Convention Center along with Biofach America and Harvest Festival. The event is open to both in-person and virtual attendees and has drawn tens of thousands in past years as one of the largest industry events in the country.

“We are excited to return to in-person shows where people can sample and enjoy our Deliciously Smooth™ waters. After months of hard work and development, we will unveil our six new functional A88CBD™ waters. We believe the uniqueness of our delivery system and its benefit to consumers will have retailers clamoring to purchase these waters,” said Ricky Wright, President and CEO of The Alkaline Water Company. “The foundation that we’ve built with our Alkaline88^® brand is stronger than ever and the product innovations in our A88 Infused™ and A88CBD™ brands are being built around that 8.8pH water that consumers love. This is just the beginning of new innovations in our line of functional products and more great things are in store for our subsidiaries, A88 Infused Beverage Division Inc. and A88 Infused Products Inc., very soon.”

Alkaline88^® is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a Deliciously Smooth™ taste that encourages consumers to drink more and fully hydrate. The Company is dedicated to purity, quality, value, and taste. The water’s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust — purified water and Pink Himalayan Rock Salt.

The Alkaline Water Company is The Clean Beverage Company™ making a difference in the water you drink and the world we share.

The Alkaline88^® flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Expo East:

Expo East is produced by New Hope Network and is located at the Pennsylvania Convention Center along with Biofach America and Harvest Festival.

Follow @NatProdExpo on Instagram, Facebook and Twitter and visit @Natural Products Expo on LinkedIn to join in on ongoing conversations. Natural Products Expo is a business-to-business trade show and is not open to the public.

About New Hope Network:

New Hope Network is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers, the network offers a robust portfolio of content, events, data, research and consultative services. Through its mission of growing healthy markets to bring more health to more people, New Hope Network helps businesses identify the people, products, partnerships and trends that create better opportunities and connections. For more information visit www.newhope.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that A88CBD™ will be selling their 6 brand-new functional A88CBD™ waters; that the Company believes the uniqueness of its delivery system and its benefit to consumers will have retailers clamoring to purchase these waters; that more great things are in store for our subsidiaries, A88 Infused Beverage Division Inc. and A88 Infused Products Inc., very soon.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210921005376/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What new products is The Alkaline Water Company launching at Expo East?

The Alkaline Water Company is launching six new functional A88CBD waters at the Natural Products Expo East.

When and where is the Natural Products Expo East taking place?

The Natural Products Expo East is taking place from September 23-25, 2021, in Philadelphia, Pennsylvania.

How many stores carry Alkaline88 products?

Alkaline88 products are available in 75,000 stores across the U.S.

What is the pH level of Alkaline88 water?

Alkaline88 water has a perfect 8.8 pH balance.

What is the significance of A88CBD waters?

A88CBD waters represent The Alkaline Water Company's expansion into functional beverages, potentially attracting new consumers and retailers.