The Alkaline Water Company Will Be Available in 350 Premium GNC Retail Locations

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announces the distribution of its products, Alkaline88®, in 350 GNC retail locations across the U.S. These 1-liter and 2-liter bottles will be available in refrigerated coolers, enhancing visibility and accessibility. This partnership aligns with the company's revenue goals for fiscal 2022 and aims to leverage GNC's extensive health and wellness market presence. GNC's CEO expressed excitement over the collaboration, recognizing the growth potential of enhanced water products.

Positive

• Products available in 350 GNC locations enhance brand visibility.
• Projected sales growth from refrigerated placement in health-focused retail.

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• None.

Alkaline88^® 1-Liters and 2-Liters Will Now Be Available in GNC’s Refrigerated Coolers

SCOTTSDALE, Ariz--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce its products will now be sold and distributed through leading global health and wellness retailer, GNC. Alkaline88^® 1-Liter and 2-Liter bottles will be available in the refrigerated cooler section of 350 of the top U.S. retail locations of GNC.

“As we continue to work towards our fiscal year 2022 revenue and distribution goals, GNC kickstarts the specialty retail channel. GNC is a global leader in health and wellness with over 2,350 retail locations across the country. They are known for products and services that help people live well. We are pleased to offer our Deliciously Smooth™ Alkaline88 water to their health-conscious consumers in 1-liter and 2-liter bottles. Alkaline88 will be available in refrigerated coolers in 350 premier GNC retail locations throughout the USA,” said Ricky Wright, President & CEO of the Alkaline Water Company.

Wright continues, “Sales of our single serves continue to grow, building on a record quarter for cases sold. Being in GNC's coolers will be a great way to add momentum to our single serve sizes. In brick and motor retailers, more single-serve beverages are sold in grab-and-go coolers than any other location. Alkaline88 has proven itself to its clients as a brand with tremendous pull through and repeat customers. GNC has thousands of locations across the country, and we believe this is an opportunity for significant expansion with GNC.”

Josh Burris, Chief Executive Officer at GNC, added, "We are excited to launch this partnership with The Alkaline Water Company and offer our consumers a healthy enhanced water solution in a category that is seeing significant growth. At GNC, we’ve always committed to helping our consumers Live Well by providing the best and healthiest products available on the market, making this partnership a natural fit.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About GNC:

GNC is a leading global health and wellness brand that provides high quality science-based products and solutions to help consumers live mighty, live fit, and live well.

The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best in class product portfolio.

To learn more about GNC, please visit www.gnc.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that being in GNC's coolers will be a great way to add momentum to our single serve sizes; and that the Company believes that this is an opportunity for significant expansion with GNC.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211026005257/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

5W Public Relations

GNCconsumer@5Wpr.com

212-999-5585

Source: The Alkaline Water Company Inc.

FAQ

Where can I find Alkaline88 products?

Alkaline88 products are now available in 350 GNC retail locations across the U.S.

What is the significance of Alkaline Water Company's partnership with GNC?

The partnership aims to enhance product distribution and visibility in the health and wellness market.

What sizes of Alkaline88 will be available at GNC?

Alkaline88 will be available in 1-liter and 2-liter bottles.

What is the stock symbol for The Alkaline Water Company?

The stock symbol for The Alkaline Water Company is WTER.