The Alkaline Water Company Launches an Omnichannel Marketing Campaign Featuring Shaquille O’Neal

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has launched a new marketing campaign featuring Shaquille O'Neal to promote its product, Alkaline88®. The commercials, which began airing on October 22, will be showcased across various platforms, including television and digital media. President and CEO Ricky Wright expressed enthusiasm about making Alkaline88 a household name. The campaign focuses on high-impact TV and digital advertising to gauge consumer reactions as the product is widely available in premier grocery chains. This initiative aims to enhance brand awareness and consumer engagement.

Positive

• Launch of marketing campaign featuring Shaquille O'Neal to boost brand recognition.
• Campaign strategically targets high-impact TV and digital platforms.
• Product availability in premier grocers supports consumer access and sales growth.

Negative

• None.

Shaq’d-Up Commercials for Deliciously Smooth™ Alkaline 88^® Will Drive Brand Awareness

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that Shaq’d-up commercials for Deliciously Smooth™ Alkaline88^® are now being broadcast. Consumers will see the advisory board member and beloved brand ambassador, Shaquille O’Neal, and Alkaline88 in multiple formats across all media channels including 30-second and 15-second commercials on digital platforms and television.

“The Alkaline Water Company is ecstatic that we have begun to roll out marketing assets, which Alkaline88^® and Shaquille O’Neal believe will make Alkaline88 a household brand. We are so happy to have Shaq as our ambassador; he fits the brand perfectly. Nothing is smoother than Shaq and Alkaline88,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We’ve collaborated with our agency of record, NitroC, to create a strong strategic media effort which launched on October 22nd. This awareness campaign brings our Deliciously Smooth™ water and our beloved brand ambassador into the homes and onto the screens of millions of Americans as we continue to grow into a household name.”

“We’re using a mix of top-rated Primetime and Sports programming on TV & Hulu as well as YouTube, Programmatic digital video & display, and micro influencers,” said Tom Hutchison, Chief Marketing Officer. “We have a good balance of high-impact, low-frequency TV and high-frequency digital. We’ve chosen markets where we’ve grown tremendously over the past three years. We will be able to quickly gauge consumer reaction at the retail level since our product is readily available in premier grocers across the country. In addition to reaching new consumers, this initial campaign will generate marketing insights, which will guide our media efforts next year.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that Alkaline88® and Shaquille O’Neal believe that the roll-out of marketing assets will make Alkaline88 a household brand; that the Company will be able to quickly gauge consumer reaction at the retail level since its product is readily available in premier grocers across the country; and that this initial campaign will generate marketing insights, which will guide the Company’s media efforts next year.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211028005072/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Michelle Ciciyasvili – Authentic Brands Group/Shaquille O’Neal

mciciyasvili@authenticbrands.com

Source: The Alkaline Water Company Inc.

FAQ

When did The Alkaline Water Company launch its marketing campaign featuring Shaquille O'Neal?

The marketing campaign launched on October 22.

What is the goal of the new commercials for Alkaline88®?

The goal is to drive brand awareness and make Alkaline88 a household name.

What platforms will the Alkaline88® commercials be featured on?

The commercials will air on television, Hulu, YouTube, and other digital platforms.

What is the stock symbol for The Alkaline Water Company?

The stock symbol for The Alkaline Water Company is WTER.