The Alkaline Water Company Enters the “Quick Commerce” Space in New York and Los Angeles by Partnering with Ohi

Rhea-AI Summary

Alkaline Water Company (NASDAQ: WTER) announces a partnership with Ohi for rapid delivery options. Starting November 2021, Alkaline88® will be available for 2-hour, same-day, and next-day delivery in New York City and Los Angeles. The collaboration aims to enhance the e-commerce experience for customers, with plans to expand to eight more cities by Q1 2022 and 25 cities by the end of the year. This initiative supports the company's growth strategy and sustainability goals, reflecting a significant boost in customer engagement and convenience.

Positive

• Launch of 2-hour delivery options in major markets, enhancing customer convenience.
• Expected 120% increase in repeat purchases and 28% rise in cart conversion through Ohi's platform.
• Plans for expansion into additional cities, increasing market reach.

Negative

• None.

2-Hour, Same-Day, and Next-Day Delivery Options Will Be Available in the Country’s Two Largest Markets in November 2021  

Alkaline88 and Ohi Will Expand This Service to 8 Additional Major Cities in Q1 of 2022

SCOTTSDALE, Arizona--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline company and the Clean Beverage^® company, is pleased to announce its partnership with Ohi, the next-generation instant commerce platform that enables brands to meet their customers’ expectations of superfast delivery. Ohi’s transformational e-commerce delivery model will allow for 2-hour delivery of Alkaline88^® in the two largest U.S. markets. Beginning in November, customers in New York City and Los Angeles will be able to order Alkaline88^® 1-Gallon 4 Packs, 3-Liter 4 Packs, 1-Liter 12 Packs, and 500mL 24 packs on alkaline88.com and choose 2-hour, same-day, or next-day delivery.

“As one of the country’s leading innovators in functional hydration, The Alkaline Water Company is pleased to be working with a next-generation delivery solution company like Ohi,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Brands that use Ohi for their e-commerce platforms have seen a 120% increase in repeat purchases, a 35% increase in lifetime value (LTV), and a 28% increase in cart conversion. This makes Ohi an ideal platform for Alkaline88, which already has some of the highest consumer loyalty of any functional water in the country.”

“E-commerce is a vital channel for the future growth of The Alkaline Water Company, and the Ohi relationship will give our customers ‘instant’ delivery options. With Ohi’s innovative delivery model, our Deliciously Smooth™ water will be conveniently and quickly available to consumers in the two largest markets in the country, New York City and Los Angeles. As we expand with Ohi into eight additional major markets by the end of Q1 next year and to a total of 25 by the end of 2022, we will be able to provide Alkaline88 to tens of millions of consumers in 2 hours or less. We expect that this superior e-commerce consumer experience will continue to drive our growth. Finally, Ohi and Alkaline88 have shared a constant vision towards sustainability and reducing our carbon footprint. This partnership is another major step for us in meeting that objective,” concluded Mr. Wright.

“The Alkaline Water Company knows how important the post-purchase experience is and that their customers want to be able to enjoy the company’s Alkaline88^® beverages as quickly as possible once they’ve ordered,” said Ben Jones, Founder and CEO of Ohi. “We’re thrilled to be able to partner with the company and leverage our technology and microwarehouse network to facilitate that immediacy in an environmentally responsible way in some of the biggest markets across the US.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Ohi:

Ohi is the leading instant commerce solution for direct-to-consumer brands looking to grow their business by enabling powerful post-purchase experiences. Leveraging its proprietary, data-driven inventory management technology and robust microwarehouse platform to forward position inventory within city centers, Ohi enables brands to offer a premium, environmentally responsible, instant delivery experience to their customers.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that beginning in November, customers in New York City and Los Angeles will be able to order Alkaline88^® 1-Gallon 4 Packs, 3-Liter 4 Packs, 1-Liter 12 Packs, and 500mL 24 packs on alkaline88.com and choose 2-hour, same-day, or next-day delivery; that E-commerce is a vital channel for the future growth of The Alkaline Water Company; that as the Company expands with Ohi into eight additional major markets by the end of Q1 next year and to a total of 25 by the end of 2022, the Company will be able to provide Alkaline88 to tens of millions of consumers in 2 hours or less and that the Company expects that this superior e-commerce consumer experience will continue to drive its growth.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211021005246/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Media Contact for Ohi:

Michael McMullan / Danielle Poggi

Berns Communications Group

mmcmullan@bcg-pr.com / dpoggi@bcg-pr.com

Source: The Alkaline Water Company Inc.