Alkaline88® Available Soon In 9 Major U.S. Airports

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced that its premium alkaline water, Alkaline88®, will be available in over 100 retail locations at nine major U.S. airports. This strategic move aims to enhance brand visibility among hundreds of millions of travelers flying to over 250 destinations worldwide. The deal is expected to boost international awareness and sales, leveraging partnerships with top distributors to maximize reach. Alkaline88® is recognized for its 8.8 pH balance and is available in 75,000 stores across the U.S.

Positive

• Alkaline88® will be available in over 100 retail locations in nine major U.S. airports, enhancing brand accessibility.
• The airports chosen represent nine of the top thirty airports in North America, significantly increasing potential customer exposure.
• Partnership with a top wholesale distributor allows for better logistics and expanded retail presence.

Negative

• Future sales growth relies heavily on increased production capacity, which poses operational risks.
• Company faces competition in the alkaline water market, which may affect sales.

Alkaline88^® Will Be Available to Millions of Airline Passengers

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline company and The Clean Beverage Company™, is pleased to announce that its 1-liter and 700ml bottles of Alkaline88® will be available in over 100 retail locations in nine major U.S. airports including JFK, LaGuardia, Newark, Chicago O’Hare, Reagan National, Orlando International, George Bush Intercontinental/Houston, Minneapolis-St. Paul International, and Philadelphia International. In what will be an immediate boon to the brand’s international awareness, hundreds of millions of passengers flying to over 250 destinations around the world will soon be able to enjoy Deliciously Smooth™ Alkaline88^® on their journey.

“With the rebounding of the airline industry, this was an ideal time for Alkaline88^® to enter into this channel. The sales team and our new director of hospitality and foodservice, Gary Bliss, have done an amazing job securing this deal. Now, hundreds of millions of passengers will have access to Deliciously Smooth™ Alkaline88^® as they travel through major airports to destinations around the world. Featured in over 100 retail locations, our brand will be accessible to every passenger that enters these terminals,” stated Ricky Wright, President & CEO of The Alkaline Water Company. “These airports represent nine of the top thirty airports in North America. They include the big three in New York City area—JFK, LaGuardia and Newark— Chicago O’Hare, Reagan National, Orlando International, George Bush Intercontinental/Houston, Minneapolis-St. Paul International, and Philadelphia International. In 2019, over 400 million passengers flew out of these airports. This is another significant win for The Alkaline Water Company in the On-Premise channel.”

“One of the country’s top wholesale food distributors will be supplying Alkaline88^® to over 100 retail locations in these major airports. Distribution deals like this, across multiple regions, help us position ourselves to take advantage of future opportunities in these major metropolitan markets. With Alkaline88^® products in major travel hubs across the country when we launch our omni-channel marketing campaign, millions of people will see and be able to try our brand for the first time,” concluded Mr. Wright.

Alkaline88^® is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a Deliciously Smooth™ taste that encourages consumers to drink more and fully hydrate. The Company is dedicated to purity, quality, value, and taste. The water’s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust — purified water and Pink Himalayan Rock Salt.

The Alkaline Water Company is The Clean Beverage Company™ making a difference in the water you drink and the world we share.

The Alkaline88^® flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, Alkaline88^® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase Alkaline88^® and A88 Flavor Infused products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the availability of Alkaline88® in 100 airport retail locations will result in an immediate boon to the brand’s international awareness; the Company’s expectation that hundreds of millions of passengers flying to over 250 destinations around the world will soon be able to enjoy Deliciously Smooth™ Alkaline88® on their journey; and the Company’s expectation that millions of people will see and be able to try Alkaline88®.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210901005268/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the significance of Alkaline88's availability in airports for WTER stock?

The availability of Alkaline88® in airports is expected to enhance brand visibility and sales, which could positively impact WTER stock.

How many retail locations will Alkaline88 be sold in at airports?

Alkaline88® will be available in over 100 retail locations across nine major U.S. airports.

Which airports will carry Alkaline88 products?

Alkaline88® will be available in airports including JFK, LaGuardia, Newark, and Chicago O’Hare.

Why is this expansion important for The Alkaline Water Company?

This expansion enhances brand recognition and could lead to increased sales as millions of travelers gain access to Alkaline88®.

What challenges may The Alkaline Water Company face with this new deal?

The company may face challenges related to maintaining production capacity and competition in the alkaline water market.