POTTERY BARN TEEN LAUNCHES NEW EXPANDED DORM COLLECTION WITH ENHANCED DIGITAL TOOLS AND NEW CONVENIENT DESIGN AND SHOPPING EXPERIENCE
Pottery Barn Teen, a brand under Williams-Sonoma, Inc. (NYSE: WSM), has launched an enhanced dorm collection with new digital tools and an improved shopping experience. The new features include a 3D visualizer, an Ultimate Dorm Wishlist, a pick-up near campus option, free Dorm Design Services, and an expanded product assortment. These additions aim to simplify dorm room shopping for customers, providing a seamless experience from start to finish.
Enhanced digital tools and services make dorm room shopping easier for customers.
Introduction of a 3D visualizer and an Ultimate Dorm Wishlist for a personalized shopping experience.
Convenient 'Pick Up Near Campus' option allows for early online purchases with flexible pick-up dates.
Free Dorm Design Services offer assistance with dorm room design and essentials selection.
Expanded assortment includes new styles of bedding, headboards, décor, bath, and storage.
Collaboration with LoveShackFancy for trend-forward dorm essentials.
Competition in the dorm essentials market may affect market share and sales.
Dependency on digital tools and online sales may lead to challenges if technical issues arise.
Potential dissatisfaction if the digital tools do not meet customer expectations.
New Web, Mobile and Expanded In-Store Service Offerings Make Dorm Room Shopping Easier than Ever Before
(Photo: Pottery Barn Teen)
Pottery Barn Teen’s new digital shopping tools, services, and product assortment for dorm include:
- “Build My Bed” Visualizer: The new feature, available within the Pottery Barn Teen app and website, guides the customer step-by-step through a 3D rendering of each layer of their Twin XL bed, from sheets and decorative pillows, to choosing a headboard. This feature uses proprietary augmented reality technology to help customers see renderings before purchasing. The customer can spin and zoom on true-life imagery of the bed to see it from every angle.
- “The Ultimate Dorm Wishlist”: Available on the Pottery Barn Teen app and website, this one-stop-shop keeps track of everything a college student needs for their dorm room. The Wishlist’s collaborator feature allows both parents and teens to add items as well as share the Wishlist to gift givers or roommates.
- “Pick Up Near Campus”: Customers can purchase dorm room items online early and set their own date in the future to pick up items from any Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Kids, or Pottery Barn Teen store near their college campus. When a customer selects their college or university, the nearest store will automatically populate. The store will even hold items for 30 days after the selected pick-up date to allow for flexibility.
- Dorm Design Services: Pottery Barn Teen now offers free Dorm Design Services for anyone in need of assistance with how to design a dorm room, or for support in selecting the best dorm essentials. Customers can now make an appointment either virtually or in-person with a Dorm Expert who will help with every step of the project, from layout and design direction to order placement and final delivery.
- Expanded Assortment: The collection includes new styles of Twin XL bedding, No Nails headboards, décor, bath and storage. Pottery Barn Teen has also expanded their popular collaboration with fashion brand, LoveShackFancy, to offer trend-forward dorm essentials.
“We want to make outfitting a dorm a seamless and enjoyable experience,” said Jennifer Kellor, President, Pottery Barn Teen. “With the launch of our new digital functionalities and services, we are proud to offer our customers an enhanced dorm shopping experience from start to finish.”
To learn more about Pottery Barn Teen’s dorm assortment, visit www.pbdorm.com or a Pottery Barn Teen store. Select Pottery Barn and Pottery Barn Kids retail stores will feature a curated “Dorm Shop” starting in late spring 2024. Join the conversation on social media with @potterybarnteen and @potterybarndorm.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20240501175237/en/
Molly Beyrle
Public Relations, Pottery Barn Teen
mbeyrle@wsgc.com
Lauren Sanchez
Public Relations, Pottery Barn Teen
lesanchez1@wsgc.com
Source: Pottery Barn
FAQ
What new digital tools does Pottery Barn Teen offer for dorm shopping?
Pottery Barn Teen offers a 'Build My Bed' 3D visualizer and an 'Ultimate Dorm Wishlist' feature on their mobile app and website.
Can customers set their own pick-up date for online purchases near their college campus?
Yes, customers can buy dorm items online and schedule pick-up from select stores near their college.
Does Pottery Barn Teen provide free Dorm Design Services?
Yes, Pottery Barn Teen offers free Dorm Design Services to assist customers in designing their dorm rooms.
What type of collaboration does Pottery Barn Teen have for dorm essentials?
Pottery Barn Teen has collaborated with LoveShackFancy to offer trend-forward dorm essentials.
