POTTERY BARN LAUNCHES COLLABORATION WITH KRAVET
Pottery Barn, a Williams-Sonoma (NYSE: WSM) brand, announced a new collaboration with Kravet, a renowned home furnishings company. For the first time in Kravet's history, their exclusive design-trade prints from their 60,000-piece textile archive have been adapted for consumer products through Pottery Barn.
The collection features reimagined archival prints including Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion, and Meadow Stripe. These designs have been incorporated into tabletop items, bedding, pillows, wall and window coverings, and decorative accessories. The collaboration combines Kravet's textile expertise with Pottery Barn's craftsmanship, featuring designer details like French knots and embroidery.
The collection is now available in all Pottery Barn stores and online at potterybarn.com/kravet.
Pottery Barn, un marchio di Williams-Sonoma (NYSE: WSM), ha annunciato una nuova collaborazione con Kravet, un'azienda di arredamento rinomata. Per la prima volta nella storia di Kravet, i loro esclusivi modelli per il design commerciale provenienti dal loro archivio tekstile di 60.000 pezzi sono stati adattati per prodotti di consumo tramite Pottery Barn.
La collezione presenta modelli d'archivio rielaborati, tra cui Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion e Meadow Stripe. Questi design sono stati integrati in articoli per la tavola, biancheria da letto, cuscini, coperture per pareti e finestre, e accessori decorativi. La collaborazione combina l'expertise tessile di Kravet con l'abilità artigianale di Pottery Barn, includendo dettagli di design come nodi francesi e ricami.
La collezione è ora disponibile in tutti i negozi Pottery Barn e online su potterybarn.com/kravet.
Pottery Barn, una marca de Williams-Sonoma (NYSE: WSM), anunció una nueva colaboración con Kravet, una reconocida empresa de decoración para el hogar. Por primera vez en la historia de Kravet, sus exclusivos estampados para el comercio de diseño, procedentes de su archivo textil de 60,000 piezas, se han adaptado para productos de consumo a través de Pottery Barn.
La colección presenta estampados de archivo reimaginados, incluyendo Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion y Meadow Stripe. Estos diseños se han integrado en artículos de mesa, ropa de cama, cojines, cubiertas para paredes y ventanas, y accesorios decorativos. La colaboración combina la experiencia textil de Kravet con la artesanía de Pottery Barn, presentando detalles de diseño como nudos franceses y bordados.
La colección ya está disponible en todas las tiendas Pottery Barn y en línea en potterybarn.com/kravet.
Pottery Barn는 Williams-Sonoma (NYSE: WSM) 브랜드로, Kravet라는 유명 홈 퍼니싱 회사와의 새로운 협업을 발표했습니다. Kravet의 역사상 최초로, 60,000개 항목의 텍스타일 아카이브에서 나온 독점 디자인 거래 프린트가 Pottery Barn을 통해 소비자 제품으로 적응되었습니다.
이 컬렉션은 Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion, Meadow Stripe를 포함한 재구성된 아카이브 프린트를 특징으로 합니다. 이러한 디자인은 테이블웨어, 침대 린넨, 베개, 벽 및 창문 덮개, 장식 액세서리에 통합되었습니다. 이 협업은 Kravet의 섬유 전문성과 Pottery Barn의 장인 정신을 결합하여 프렌치 크로스와 자수를 포함한 디자이너 세부 사항을 제공합니다.
컬렉션은 현재 모든 Pottery Barn 매장과 potterybarn.com/kravet에서 온라인으로 구매할 수 있습니다.
Pottery Barn, une marque de Williams-Sonoma (NYSE: WSM), a annoncé une nouvelle collaboration avec Kravet, une entreprise de décoration intérieure renommée. Pour la première fois dans l'histoire de Kravet, leurs imprimés exclusifs destinés au commerce du design issus de leur archive textile de 60 000 pièces ont été adaptés pour des produits destinés aux consommateurs par l'intermédiaire de Pottery Barn.
La collection présente des impressions d'archive réimaginées, notamment Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion et Meadow Stripe. Ces designs ont été intégrés dans des articles de table, du linge de lit, des coussins, des revêtements muraux et de fenêtres, ainsi que des accessoires décoratifs. La collaboration combine l'expertise textile de Kravet avec le savoir-faire de Pottery Barn, présentant des détails de créateur comme des nœuds français et de la broderie.
La collection est désormais disponible dans tous les magasins Pottery Barn et en ligne sur potterybarn.com/kravet.
Pottery Barn, eine Marke von Williams-Sonoma (NYSE: WSM), hat eine neue Zusammenarbeit mit Kravet, einem renommierten Unternehmen für Heimtextilien, angekündigt. Zum ersten Mal in der Geschichte von Kravet wurden deren exklusive Design-Prints aus dem 60.000 Teile umfassenden Textilarchiv für Verbraucherprodukte über Pottery Barn adaptiert.
Die Kollektion enthält neu gestaltete Archivmuster wie Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion und Meadow Stripe. Diese Designs wurden in Tischartikeln, Bettwäsche, Kissen, Wand- und Fensterdekorationen sowie dekorativen Accessoires integriert. Die Zusammenarbeit kombiniert Kravets Textilexpertise mit der Handwerkskunst von Pottery Barn und bietet Designer-Details wie französische Knoten und Stickereien.
Die Kollektion ist jetzt in allen Pottery Barn Geschäften sowie online unter potterybarn.com/kravet erhältlich.
- First-ever access to Kravet's exclusive design-trade prints for retail consumers
- Expansion of product offering through high-end design collaboration
- Access to Kravet's premium 60,000-piece textile archive
- None.
Insights
The collaboration between Pottery Barn and Kravet represents a strategic move to capitalize on the growing demand for designer-quality home furnishings in the mass market. By making Kravet's exclusive designs available to retail consumers, Williams-Sonoma is effectively democratizing luxury home decor while maintaining premium positioning. The partnership leverages Kravet's 60,000-piece textile archive and five generations of expertise to differentiate Pottery Barn's offerings in the competitive home furnishings market.
This initiative aligns with current market trends showing increased consumer interest in heritage brands and authentic design stories. The collection's focus on artisanal details like French knots and embroidery addresses the premium segment's demand for craftsmanship, potentially supporting higher margins. However, the impact on WSM's revenue will likely be modest in the short term, serving more as a brand positioning tool than a significant sales driver.
The unprecedented access to Kravet's historically trade-only archive marks a significant shift in the interior design industry's traditional business model. By bridging the gap between trade-exclusive and retail markets, this collaboration could disrupt the conventional designer-client relationship. The collection's seven distinct pattern families - Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion and Meadow Stripe - have been carefully curated to balance heritage appeal with contemporary marketability.
The partnership's timing coincides with evolving consumer preferences toward more sophisticated, designer-inspired home decor. While this may enhance Pottery Barn's competitive position against other mass-market retailers, it could also impact Kravet's exclusivity perception among design professionals. The collection's success will largely depend on how well it maintains the delicate balance between accessibility and luxury positioning.
Archival Prints Reinterpreted for Exclusive New Home Collection
Kravet x Pottery Barn Collection (Photo: Pottery Barn)
Founded in 1918, Kravet has remained a family-operated business for over five generations. The brand’s impressive textile archive holds more than 60,000 pieces dating back over 2,000 years, all preserved with museum-quality standards to honor the rich history of the documents. For the first time in its history, Kravet opened the archive beyond their own team to work with Pottery Barn’s in-house designers to develop a collection that artfully blends Kravet’s prints and patterns with Pottery Barn’s world-renowned quality and craftsmanship.
To create the collaboration, the Kravet and Pottery Barn design teams partnered closely on hand-selecting prints from the archive. These prints were recolored and reimagined to develop new fabrications, applications, and products. The resulting assortment of print and pattern - the Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion, and Meadow Stripe - celebrates Kravet’s mastery of textile design as seen through the inimitable lens of Pottery Barn’s timeless aesthetic. These designs can be found throughout the collection on products intended to bring the coveted interior designer touch to the Pottery Barn customer. Several pieces in the collection also feature additional designer details like French knots and embroidery.
“We’re so proud of the one-of-a-kind pieces from the new Kravet and Pottery Barn collection,” says Pottery Barn President Monica Bhargava. “This collection reinterprets their heirloom decorator prints in a way that feels fresh, timeless, and beautifully suited for our customer’s home.”
“The Kravet family has had the privilege of serving the design trade for many decades, and we’re now thrilled to partner with Pottery Barn to bring consumers exclusive pieces for their home inspired by our archives,” says Cary Kravet, President and CEO, Kravet LLC. “Pottery Barn’s exceptional expertise, as well as their commitment to quality and craftsmanship, made reimagining our prints and patterns into new categories an exciting and rewarding journey.”
The Kravet for Pottery Barn collection is available now in all stores, and online at potterybarn.com/kravet. Follow along on social @potterybarn and @kravetinc for styling tips and inspiration.
WSM-PR
About Pottery Barn:
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-
About Kravet LLC.:
Kravet LLC, established in 1918, is the industry leader in to-the-trade home furnishings, distributing fabric, furniture, wallcovering, trimming and carpet under the Kravet, Lee Jofa, GP & J Baker, Brunschwig & Fils and Donghia brands. A fifth generation family led and managed business, Kravet LLC’s commitment to innovation has helped the company transform from a small fabric house to a global leader, representing brands and designers from all over the world. A one-stop shopping resource for all interior design needs, Kravet Inc. has 40 showrooms worldwide, an ecommerce website, distribution centers in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250108780685/en/
Pottery Barn:
PR@potterybarn.com
Kravet Inc.:
press@kravet.com
Source: Pottery Barn
FAQ
What products are included in the Kravet x Pottery Barn (WSM) collaboration?
Where can I buy the Kravet x Pottery Barn collection?
What are the print designs featured in the WSM x Kravet collaboration?
Why is the Pottery Barn x Kravet collaboration significant for WSM?
