Williams Sonoma Stock Price, News & Analysis

Williams Sonoma (NYSE: WSM) has launched its annual Tools for Change fundraising campaign in partnership with No Kid Hungry to combat childhood hunger in America. The 2025 collection features limited-edition kitchen items designed by notable celebrities including Zooey Deschanel, Ayesha Curry, Timbaland, Masaharu Morimoto, Bebe Rexha, and Valerie Bertinelli.

The collection includes spatulas, oven mitt and potholder sets, with 30% of sales being donated to No Kid Hungry. Each dollar donated can help provide 10 meals to children across America. Additionally, customers can participate in a "spatdown" voting contest, where Williams Sonoma will donate $5,000 to No Kid Hungry in honor of the winning design.

Pottery Barn Kids (NYSE: WSM) has unveiled an exclusive collaboration with the Emmy Award-winning children's TV series 'Bluey.' The collection features organic cotton bedding, backpacks, lunch bags, and decorative accessories showcasing Bluey and her family. Available now at potterybarnkids.com and all retail stores, this partnership combines Bluey's playful energy with Pottery Barn Kids' signature quality and design aesthetic. The collaboration aims to bring the beloved Australian show's vibrant world into children's spaces, reflecting the series' themes of family connection, imagination, and resilience. The collection represents a strategic partnership between Williams-Sonoma's Pottery Barn Kids brand and BBC Studios, expanding the Bluey franchise into premium home furnishings.

Pottery Barn Teen (NYSE: WSM) has announced an exclusive home furnishings collaboration with the Women's National Basketball Association (WNBA), marking the league's first teen home furnishings collection. The collection features bedding and room décor incorporating logos from all 13 WNBA teams, designed with a modern aesthetic on tonal white bedding. The partnership comes as the WNBA experiences significant growth, having been ranked as the fastest-growing brand in 2024 and No. 4 on Fast Company's Most Innovative Companies of 2025. The collection includes customizable items like wall décor and is available through Pottery Barn Teen's retail channels.

Pottery Barn, a Williams-Sonoma brand (NYSE: WSM), has launched a new home collaboration with fashion designer Cynthia Rowley. The collection features decorative, tabletop, and entertaining pieces that blend Rowley's feminine and vibrant designs with Pottery Barn's craftsmanship. Key items include a raffia mirror, multi-colored gemstone napkin rings, and floral dinnerware, all incorporating Rowley's artwork featuring trees, jewels, and flowers. The collection, which brings a high-fashion sensibility to home decor, is designed for hosting and entertaining, emphasizing layerable pieces with bold, stylish looks. The exclusive collection is now available online at potterybarn.com.

Williams-Sonoma (NYSE: WSM), the world's largest digital-first and sustainable home retailer, has announced a quarterly cash dividend of $0.66 per share. The dividend will be paid on August 22, 2025, to stockholders of record as of July 18, 2025. The company operates through multiple brands including Williams Sonoma, Pottery Barn, West Elm, and others, with presence across the U.S., Puerto Rico, Canada, Australia, and the United Kingdom, along with international shipping and franchised operations in various countries.

Pottery Barn Kids, a Williams-Sonoma brand (NYSE: WSM), has announced a collaboration with The Pokémon Company International to launch a new home and accessory collection. The collection features popular Pokémon characters like Pikachu, Jigglypuff, and Eevee on bedding, backpacks, lunch bags, accessories, and décor. This partnership aims to leverage Pokémon's cross-generational appeal, targeting both parents who grew up with the franchise since its 1996 debut and their children. The collection focuses on premium, design-forward pieces for kids' bedrooms and playrooms, combining Pottery Barn Kids' quality craftsmanship with Pokémon's beloved characters.

Benjamin Moore, a leading paint and coatings company, has announced a multi-year partnership with Williams-Sonoma Inc.'s (NYSE: WSM) portfolio brands including Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm, and Rejuvenation. The collaboration will focus on creating curated color palettes matching seasonal furniture and décor, developing in-store experiences, and producing branded digital content. Design Crew teams across Williams-Sonoma retail locations will be equipped with Benjamin Moore design and color tools for consultations. The partnership brings together Benjamin Moore's expertise in premium paints with Williams-Sonoma's position as the world's largest digital-first, design-led home retailer, aiming to provide comprehensive design solutions for both professional and consumer customers.

Affirm (AFRM) has expanded its partnership with Williams-Sonoma, Inc. (WSM) into Canada, building upon their successful U.S. collaboration. The expansion allows Canadian consumers to use Affirm's pay-over-time options across Williams-Sonoma's family of brands, including Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, and Mark & Graham.

Approved Canadian shoppers can now split their purchases into monthly payments through a simple process involving a quick eligibility check at checkout. Affirm emphasizes that customers will never face late or hidden fees. The company joins other major retailers in Canada offering Affirm's payment solutions, including Amazon, Apple, Samsung, and Brown's Shoes.

Williams-Sonoma (NYSE: WSM) has announced the acquisition of Dormify's intellectual property, a specialized online retailer focused on dorm and small-space solutions for college students and young adults. The strategic move aims to expand WSM's market presence in the collegiate demographic segment.

The acquisition aligns with Williams-Sonoma's strategy of building and acquiring brands that serve customers throughout different life stages. The company plans to leverage its operational capabilities, design expertise, digital infrastructure, and customer service to accelerate Dormify's growth. The relaunch of Dormify is scheduled for 2026.