WestRock Introduces EverGrow™ Fiber-Based Produce Packaging Collection
WestRock Company (NYSE: WRK) has launched the EverGrow™ Collection, expanding its produce packaging offerings. This collection utilizes sustainably sourced wood fiber and is curbside recyclable, aligning with WestRock's goal of a fully reusable, recyclable, and compostable product portfolio. The EverGrow Collection includes various packaging types designed for operational efficiencies and superior retail branding. The initiative supports sustainability efforts in the produce industry, with partners like Niagara Orchards and Vineyard Corp actively using these innovative solutions to reduce reliance on plastic.
- Launch of EverGrow™ Collection enhances sustainable produce packaging offerings.
- Packaging is made from sustainably sourced wood fiber and is curbside recyclable.
- Design features improve operational efficiencies and branding at retail.
- Collaboration with partners like Niagara Orchards demonstrates industry impact.
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WestRock Company (NYSE: WRK), a leading provider of differentiated paper and packaging solutions, has announced an expansion of its produce packaging offerings with the launch of its EverGrow™ Collection.
WestRock Company has announced an expansion of its produce packaging offerings with the launch of its EverGrow™ Collection. The collection offers innovative alternatives to single-use plastic packaging for produce from snacking tomatoes to apples. (Photo: Business Wire)
WestRock has achieved a proprietary approach for a produce packaging collection made using sustainably sourced wood fiber. WestRock EverGrow packaging is curbside recyclable when emptied and flattened, supporting the company’s ambition to reduce waste and build a 100 percent reusable, recyclable and compostable product portfolio.
“WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals,” said Patrick Kivits, president of Consumer Packaging at WestRock. “We’ve leveraged our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”
WestRock has worked with growers and retailers for generations to provide highly differentiated, fiber-based corrugated packaging and automation solutions. The EverGrow Collection is a natural extension. Its baskets, carriers, punnets and tills have been thoughtfully designed for easy stacking, operational efficiencies and superior branding at retail.
WestRock customer Niagara Orchards and Vineyard Corp was able to utilize these design features when the company launched its new paperboard produce carriers last year.
“We set out to deliver a
For more information about WestRock’s EverGrow Collection, visit https://solutions.westrock.com/EverGrow-Collection.
About WestRock
WestRock (NYSE: WRK) partners with our customers to provide differentiated, sustainable paper and packaging solutions that help them win in the marketplace. WestRock’s team members support customers around the world from locations spanning North America, South America, Europe, Asia, and Australia. Learn more at www.westrock.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210617005130/en/
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