STOCK TITAN

Westlake Royal Building Products™ Adds Six New Colors to Royal® Haven Insulated Siding and Exterior Portfolio’s CraneBoard® Solid Core Siding® Lines

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary

Westlake Royal Building Products, a prominent manufacturer of building products in North America, has introduced six new, trendy colors to its Royal Haven® Insulated Siding and Exterior Portfolio’s CraneBoard® Solid Core Siding lines. The addition includes three dark shades for each line, enhancing design options for homeowners and professionals. These new colors are inspired by current exterior home design trends and feature Chromatix™ technology for color protection against fading. The new siding colors will be available starting February 2023, further expanding the diverse color palette offered by Westlake Royal.

Positive
  • Introduction of six new siding colors potentially attracts more customers.
  • Colors are inspired by current design trends, enhancing product appeal.
  • Chromatix™ technology ensures durable color retention.
Negative
  • None.

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products, one of North America’s largest manufacturers and distributors of exterior and interior building products, is pleased to announce that it has added six new, on-trend colors to its Royal Haven® Insulated Siding and Exterior Portfolio’s CraneBoard® Solid Core Siding® lines.

Inspired by popular trends in exterior home design, Royal Haven® Insulated Siding will add three rich, dark shades to its Board & Batten profile: Ironstone, Marine Blue and Urban Bronze. Exterior Portfolio’s CraneBoard® Solid Core Siding® will also add three dark colors to its Board & Batten profile: Carbon, Indigo and Peppercorn.

“We’re excited to enhance our Board and Batten color offering with six modern, dark shades that will join the wide range of beautiful colors in our Royal Vinyl Siding and Exterior Portfolio Vinyl siding lines,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “With the addition of these new colors, designers and homeowners will have even more options to express their individual styles and reflect the latest trends, while also taking advantage of the high-performance benefits of our siding products.”

Royal® Vinyl Siding and Exterior Portfolio® Vinyl siding lines feature an impressive range of colors that are informed by leading residential architects and design trends. Both lines feature Chromatix technology color protection to resist fading so dark colors stay true.

The six new vinyl siding colors will be available in February 2023. To learn more about vinyl siding from Westlake Royal Building Products, please visit www.westlakeroyalbuildingproducts.com/siding-solutions.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

MEDIA CONTACT

Kriss Swint

Westlake Royal Building Products

kswint@westlake.com

 

Source: Westlake Royal Building Products

FAQ

What new products did Westlake Royal Building Products announce in February 2023?

Westlake Royal Building Products announced the addition of six new colors to its Royal Haven® Insulated Siding and Exterior Portfolio’s CraneBoard® Solid Core Siding lines.

What are the new colors added to the siding lines by Westlake in 2023?

The new colors include Ironstone, Marine Blue, Urban Bronze, Carbon, Indigo, and Peppercorn.

When will the new siding colors be available for purchase?

The new siding colors will be available starting in February 2023.

What technology does Westlake use to protect the colors of their siding products?

Westlake employs Chromatix™ technology to resist fading and maintain color quality.

How many colors does Westlake Royal Building Products offer now?

With the addition of the six new colors, Westlake Royal Building Products enhances its already extensive color range for siding products.

Westlake Corporation

NYSE:WLK

WLK Rankings

WLK Latest News

WLK Stock Data

16.99B
34.28M
73.35%
26.8%
0.85%
Specialty Chemicals
Industrial Organic Chemicals
Link
United States of America
HOUSTON