Effective Consumer Sustainability Communications

Rhea-AI Summary

Workiva collaborates with NYU Stern Center for Sustainable Business and Edelman Purpose & Impact on a consumer brand study on sustainability claims.

NORTHAMPTON, MA / ACCESSWIRE / February 9, 2024 / Workiva

Tensie Whelan, Director of NYU Stern Center for Sustainable Business, and Jackie Murphy, former Managing Director of Edelman Purpose & Impact, join co-host Andie Wood to discuss a consumer brand study the two organizations partnered on around sustainability claims, exploring impact and performance across diverse consumer groups. Listen in to learn about the best practices for creating action-backed messages and promoting sustainability effectively.

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Contact Info:
Spokesperson: Workiva
Website: https://www.3blmedia.com/profiles/workiva
Email: info@3blmedia.com

SOURCE: Workiva

View the original press release on accesswire.com

FAQ

What is the focus of the consumer brand study mentioned in the press release?

The consumer brand study focuses on sustainability claims and their impact and performance across diverse consumer groups.

Who are the key individuals involved in the study?

Tensie Whelan, Director of NYU Stern Center for Sustainable Business, Jackie Murphy, former Managing Director of Edelman Purpose & Impact, and Andie Wood.

What is the partnership about in the press release?

The partnership is between Workiva, NYU Stern Center for Sustainable Business, and Edelman Purpose & Impact for the consumer brand study.

What is the main topic discussed in the press release?

The main topic is the exploration of sustainability claims' impact and performance in the consumer brand study.