TWIPLA Kicks Off 2025 with New Features, Wix Partnership Expansion
TWIPLA, a privacy-first website analytics leader, announces new features and expanded partnership with Wix (NASDAQ: WIX) for 2025. The company introduced several key innovations including Advanced Behavioral Events, Company Reveal functionality, White-Label SaaS Solution, E-commerce Statistics, and Outgoing Traffic Tracking.
The expanded Wix partnership, dating back to 2015, will integrate TWIPLA's solutions into Wix Analytics with general availability expected in Q2 2025. The integration includes native ABEs functionality and additional access points within Wix's interface.
TWIPLA's cookieless analytics solution enables businesses to capture up to 500% more visible traffic by eliminating the need for user consent while maintaining privacy compliance. The company has experienced significant growth among U.S. Fortune 500 enterprise clients as the industry adapts to the phasing out of third-party cookies.
TWIPLA, un leader nell'analisi web incentrata sulla privacy, annuncia nuove funzionalità e un'espansione della partnership con Wix (NASDAQ: WIX) per il 2025. L'azienda ha introdotto diverse innovazioni chiave tra cui Eventi Comportamentali Avanzati, funzionalità di Rivelazione Aziendale, Soluzione SaaS White-Label, Statistiche sull'E-commerce e Monitoraggio del Traffico in Uscita.
La partnership ampliata con Wix, iniziata nel 2015, integrerà le soluzioni di TWIPLA in Wix Analytics, con disponibilità generale prevista nel secondo trimestre del 2025. L'integrazione include funzionalità native degli ABE e punti di accesso aggiuntivi all'interno dell'interfaccia di Wix.
La soluzione di analytics senza cookie di TWIPLA consente alle aziende di catturare fino al 500% di traffico visibile in più eliminando la necessità di consenso da parte dell'utente, mantenendo al contempo la conformità alla privacy. L'azienda ha registrato una crescita significativa tra i clienti dell'Enterprise Fortune 500 negli Stati Uniti mentre il settore si adatta alla graduale eliminazione dei cookie di terze parti.
TWIPLA, un líder en análisis web centrado en la privacidad, anuncia nuevas características y una asociación ampliada con Wix (NASDAQ: WIX) para 2025. La compañía ha introducido varias innovaciones clave, incluyendo Eventos Comportamentales Avanzados, funcionalidad de Revelación de Empresa, Solución SaaS de Marca Blanca, Estadísticas de Comercio Electrónico y Seguimiento de Tráfico Saliente.
La asociación ampliada con Wix, que data de 2015, integrará las soluciones de TWIPLA en Wix Analytics, con disponibilidad general esperada en el segundo trimestre de 2025. La integración incluye funcionalidad nativa de ABE y puntos de acceso adicionales dentro de la interfaz de Wix.
La solución de análisis sin cookies de TWIPLA permite a las empresas captar hasta un 500% más de tráfico visible al eliminar la necesidad de consentimiento del usuario, manteniendo al mismo tiempo el cumplimiento de la privacidad. La empresa ha experimentado un crecimiento significativo entre los clientes de Fortune 500 en EE.UU., mientras la industria se adapta a la eliminación gradual de cookies de terceros.
TWIPLA, 개인 정보 보호 중심의 웹 분석 선두주자, 2025년을 위한 새로운 기능과 Wix (NASDAQ: WIX)와의 확장된 파트너십을 발표했습니다. 이 회사는 고급 행동 이벤트, 기업 공개 기능, 화이트 라벨 SaaS 솔루션, 전자상거래 통계 및 외부 트래픽 추적을 포함한 여러 주요 혁신을 도입했습니다.
2015년부터 시작된 Wix와의 파트너십 확장은 TWIPLA의 솔루션을 Wix Analytics에 통합할 것이며, 2025년 2분기 일반 가용성을 예상하고 있습니다. 통합에는 네이티브 ABE 기능과 Wix 인터페이스 내 추가 접근 포인트가 포함됩니다.
TWIPLA의 쿠키 없는 분석 솔루션은 비즈니스가 사용자 동의 없이도 개인 정보를 보호하며 최대 500% 더 많은 가시 트래픽을 포착할 수 있도록 합니다. 이 회사는 미국의 Fortune 500 기업 고객들 사이에서 비약적인 성장을 경험하고 있으며, 산업은 제3자 쿠키의 점진적 폐지에 적응하고 있습니다.
TWIPLA, un leader en analyses web centré sur la vie privée, annonce de nouvelles fonctionnalités et un partenariat élargi avec Wix (NASDAQ: WIX) pour 2025. L'entreprise a présenté plusieurs innovations clés, y compris Événements Comportementaux Avancés, fonctionnalité de Révélation d'Entreprise, Solution SaaS en Marque Blanche, Statistiques de Commerce Électronique et Suivi du Trafic Sortant.
Le partenariat élargi avec Wix, qui remonte à 2015, intégrera les solutions de TWIPLA dans Wix Analytics, avec une disponibilité générale prévue pour le deuxième trimestre 2025. L'intégration comprend des fonctionnalités ABE natives et des points d'accès supplémentaires au sein de l'interface de Wix.
La solution d'analyse sans cookie de TWIPLA permet aux entreprises de capter jusqu'à 500 % de trafic visible supplémentaire en éliminant la nécessité du consentement des utilisateurs tout en respectant la conformité à la vie privée. L'entreprise a connu une croissance significative parmi les clients de Fortune 500 aux États-Unis, alors que l'industrie s'adapte à l'élimination progressive des cookies tiers.
TWIPLA, ein führendes Unternehmen im Bereich webbasierter Analysen mit Schwerpunkt auf Datenschutz, kündigt neue Funktionen und eine erweiterte Partnerschaft mit Wix (NASDAQ: WIX) für 2025 an. Das Unternehmen hat mehrere wichtige Innovationen eingeführt, darunter Erweiterte Verhaltensereignisse, Unternehmensoffenbarungsfunktionalität, White-Label-SaaS-Lösung, E-Commerce-Statistiken und die Verfolgung von ausgehendem Traffic.
Die erweiterte Partnerschaft mit Wix, die seit 2015 besteht, wird die Lösungen von TWIPLA in Wix Analytics integrieren, mit einer allgemeinen Verfügbarkeit, die für das 2. Quartal 2025 erwartet wird. Die Integration umfasst native ABE-Funktionalität und zusätzliche Zugangspunkte innerhalb der Wix-Oberfläche.
Die cookielose Analyselösung von TWIPLA ermöglicht es Unternehmen, bis zu 500 % mehr sichtbaren Traffic zu erfassen, indem die Notwendigkeit einer Zustimmung des Benutzers beseitigt wird, während die Einhaltung des Datenschutzes gewahrt bleibt. Das Unternehmen hat ein bedeutendes Wachstum unter den Fortune-500-Unternehmen in den USA erfahren, da die Branche sich an die schrittweise Abschaffung von Drittanbieter-Cookies anpasst.
- Expanded partnership with Wix, with integration expected in Q2 2025
- Significant growth in Fortune 500 enterprise clients
- Solution increases visible website traffic by up to 500%
- Launch of new revenue-generating features (ABEs, Company Reveal, White-Label Solution)
- Integration into Wix Analytics platform expands market reach
- None.
Insights
The expanded TWIPLA partnership marks a strategic positioning for Wix ahead of Google's impending third-party cookie deprecation. This move significantly strengthens Wix's analytics capabilities, particularly for enterprise clients, through several key innovations:
The integration of Advanced Behavioral Events (ABEs) addresses a critical market need, enabling sophisticated user behavior tracking without privacy compromises. This functionality is especially valuable for enterprise customers who require detailed insights while maintaining compliance with evolving privacy regulations.
The white-label SaaS solution represents a new revenue stream opportunity for Wix, potentially increasing average revenue per user (ARPU) through premium analytics offerings. The claimed 500% increase in visible traffic through cookieless analytics could be a compelling selling point for enterprise customers, potentially accelerating Wix's enterprise segment growth.
The Q2 2025 timeline for general availability aligns strategically with Google's planned phase-out of third-party cookies, positioning Wix ahead of competitors in offering privacy-compliant analytics solutions. This first-mover advantage could strengthen Wix's market position, particularly in the enterprise segment where privacy compliance is paramount.
The partnership's expansion builds upon a successful 10-year collaboration, suggesting proven integration capabilities and reduced implementation risks. The enhanced analytics suite could help reduce customer churn by providing more value to Wix Studio users, potentially improving customer lifetime value metrics.
TWIPLA unveils advanced privacy-first analytics tools and expanded Wix partnership to empower businesses to thrive in a cookieless future.
Over the past year, TWIPLA has seen significant demand for its privacy-first analytics, including growth among
“Privacy and data-driven decision-making are no longer at odds,” said Tim Hammermann, CEO of TWIPLA. “Our platform is designed to give businesses the tools they need to succeed while adhering to global data privacy laws. 2025 will be a transformative year as we continue innovating to meet the evolving realities of an increasingly digital world.”
New Features
TWIPLA’s latest features provide powerful tools for businesses looking to optimize their strategies while maintaining strict privacy compliance:
- Advanced Behavioral Events (ABEs): Track intricate visitor interactions such as dead clicks, rage clicking, excessive scrolling, and other patterns that indicate potential friction points or frustration.
- Company Reveal: Identify the companies from which visits originated, or, when company information isn’t available, the carrier networks used by visitors, offering actionable insights for refining account-based marketing strategies and ideal customer profiles.
- White-Label SaaS Solution: SaaS platforms can now offer fully customizable Analytics-as-a-Service solutions that enhance user experience, protect privacy, ensure compliance, and unlock new revenue opportunities. TWIPLA pioneered this offering with Wix to enhance their analytics suite and boost Wix and Wix Studio user value and engagement–while reducing churn and skyrocketing revenue.
- E-commerce Statistics: Analyze online store performance with detailed insights into sales, customer behaviors, and purchasing trends, helping businesses drive growth and optimize their offerings.
- Outgoing Traffic Tracking: Visualize where visitors go after leaving your site, enabling businesses to strengthen partnerships, refine strategies, and stay competitive.
Wix Partnership Expansion
Building on its existing partnership with Wix–which has flourished since 2015–TWIPLA today announced future integration of its solutions into Wix Analytics, with general availability expected in Q2 2025. This update includes the addition of native ABEs functionality and additional access points within Wix’s interface, enabling seamless visitor behavior tracking, error diagnosis, and conversion optimization.
With these updates, Wix’s global user base will be able to experience advanced analytics that are more accessible, intuitive and privacy-compliant than ever before.
Doreen Weissfelner, Head of Wix Analytics, said: “As businesses increasingly seek more detailed insights into customer interactions, the demand for advanced analytics tools continues to grow. This partnership with TWIPLA provides Wix Studio users with powerful, data-driven insights for optimizing their sites with precision.”
Supporting a Cookieless World in 2025
Looking ahead, TWIPLA is poised to redefine the analytics landscape with forthcoming features designed to tackle the most pressing challenges businesses face in the digital age, enhance precision in monitoring user journeys and address site issues.
With TWIPLA’s cookieless analytics, digital marketers can gain detailed intelligence without the need for user consent–a crucial evolution in the face of sweeping privacy regulations. This increases a website’s visible traffic by up to
"At TWIPLA, we believe innovation comes from applying ingenuity to anticipation of the needs of tomorrow," said Tim Hammermann, CEO of TWIPLA. "Our evolving offering reflects the growing demand for analytics tools that do more than deliver data—they empower businesses to act decisively while respecting privacy. As digital ecosystems grow more complex, tools must unlock opportunities without compromising trust."
By staying at the forefront of privacy-first analytics, TWIPLA continues to empower businesses to thrive in a cookieless world, setting the standard for data-driven success in a privacy-conscious era.
About TWIPLA
TWIPLA is an advanced website intelligence platform designed to empower businesses of all sizes to optimize their online presence and achieve their goals more efficiently. TWIPLA provides a comprehensive, all-in-one website intelligence analytics suite that delivers a holistic view of web performance and customer behavior, with more than 2.5m active global installations. The platform takes a privacy-first approach, ensuring full compliance with global data privacy laws, giving businesses the insights they need without compromising user privacy.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250128973651/en/
Media Contact
Breanne Ngo
bngo@ideagrove.com
Source: TWIPLA
FAQ
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