Wix Launches Native, Print-on-Demand Experience Powered by Printful
Wix (NASDAQ: WIX) has announced a native integration with Printful, enabling users to create and sell custom print-on-demand products directly through the Wix platform. This partnership allows merchants, self-creators, and agencies to launch branded merchandise without leaving the Wix ecosystem.
The integration taps into a market projected to reach USD 45.6 billion by 2031, with an expected CAGR of 25.3%. Users can customize merchandise with unique art, graphics, and brand logos while benefiting from Printful's local fulfillment network, which reduces shipping costs and environmental impact.
The solution offers a cost-effective approach by eliminating upfront inventory costs and storage needs through individual order fulfillment. The service is currently available in English, with plans for expansion into additional languages.
Wix (NASDAQ: WIX) ha annunciato un'integrazione nativa con Printful, consentendo agli utenti di creare e vendere prodotti personalizzati on-demand direttamente attraverso la piattaforma Wix. Questa partnership permette a commercianti, creatori autonomi e agenzie di lanciare merce brandizzata senza uscire dall'ecosistema Wix.
L'integrazione si inserisce in un mercato che si prevede raggiunga 45,6 miliardi di USD entro il 2031, con un CAGR del 25,3% atteso. Gli utenti possono personalizzare la merce con opere d'arte uniche, grafiche e loghi aziendali, beneficiando della rete di evasione locale di Printful, che riduce i costi di spedizione e l'impatto ambientale.
La soluzione offre un approccio economico eliminando i costi di inventario iniziali e le esigenze di stoccaggio attraverso l'evasione degli ordini individuali. Il servizio è attualmente disponibile in inglese, con piani di espansione in ulteriori lingue.
Wix (NASDAQ: WIX) ha anunciado una integración nativa con Printful, lo que permite a los usuarios crear y vender productos personalizados bajo demanda directamente a través de la plataforma Wix. Esta asociación permite a comerciantes, creadores independientes y agencias lanzar mercancía de marca sin salir del ecosistema de Wix.
La integración se dirige a un mercado que se proyecta alcanzará 45,6 mil millones de USD para 2031, con un CAGR del 25,3% esperado. Los usuarios pueden personalizar la mercancía con arte único, gráficos y logotipos de marca, beneficiándose de la red de cumplimiento local de Printful, que reduce los costos de envío y el impacto ambiental.
La solución ofrece un enfoque rentable al eliminar los costos de inventario inicial y las necesidades de almacenamiento a través del cumplimiento de pedidos individuales. El servicio está actualmente disponible en inglés, con planes de expansión a otros idiomas.
Wix (NASDAQ: WIX)는 Printful과의 네이티브 통합을 발표하여 사용자가 Wix 플랫폼을 통해 맞춤형 주문형 제품을 직접 생성하고 판매할 수 있도록 합니다. 이 파트너십은 상인, 자영업자 및 에이전시가 Wix 생태계를 떠나지 않고도 브랜드 상품을 출시할 수 있게 해줍니다.
이 통합은 2031년까지 456억 달러에 이를 것으로 예상되는 시장에 진입하며, 예상 연평균 성장률(CAGR) 25.3%를 기록하고 있습니다. 사용자는 독특한 예술, 그래픽 및 브랜드 로고로 상품을 개인화할 수 있으며, Printful의 지역 이행 네트워크를 통해 배송 비용과 환경 영향을 줄일 수 있습니다.
이 솔루션은 개별 주문 이행을 통해 초기 재고 비용과 저장 요구 사항을 없애 경제적인 접근 방식을 제공합니다. 서비스는 현재 영어로 제공되며, 추가 언어로의 확장 계획이 있습니다.
Wix (NASDAQ: WIX) a annoncé une intégration native avec Printful, permettant aux utilisateurs de créer et de vendre des produits personnalisés à la demande directement via la plateforme Wix. Ce partenariat permet aux commerçants, créateurs indépendants et agences de lancer des marchandises de marque sans quitter l'écosystème Wix.
L'intégration s'inscrit sur un marché qui devrait atteindre 45,6 milliards USD d'ici 2031, avec un Taux de croissance annuel composé (CAGR) de 25,3% prévu. Les utilisateurs peuvent personnaliser les marchandises avec des œuvres d'art uniques, des graphiques et des logos de marque, tout en bénéficiant du réseau de fulfillment local de Printful, qui réduit les coûts d'expédition et l'impact environnemental.
La solution offre une approche économique en éliminant les coûts d'inventaire initiaux et les besoins de stockage grâce à l'exécution des commandes individuelles. Le service est actuellement disponible en anglais, avec des plans d'expansion vers d'autres langues.
Wix (NASDAQ: WIX) hat eine native Integration mit Printful angekündigt, die es Nutzern ermöglicht, benutzerdefinierte Produkte auf Abruf direkt über die Wix-Plattform zu erstellen und zu verkaufen. Diese Partnerschaft erlaubt es Händlern, Selbstständigen und Agenturen, gebrandete Merchandise-Artikel zu lancieren, ohne das Wix-Ökosystem zu verlassen.
Die Integration zielt auf einen Markt ab, der voraussichtlich bis 2031 45,6 Milliarden USD erreichen wird, mit einer erwarteten Jahreswachstumsrate (CAGR) von 25,3%. Nutzer können Merchandise mit einzigartiger Kunst, Grafiken und Markenlogos anpassen und profitieren von Printfuls lokalem Fulfillment-Netzwerk, das Versandkosten und Umweltauswirkungen reduziert.
Die Lösung bietet einen kosteneffizienten Ansatz, indem sie die anfänglichen Lagerkosten und Lageranforderungen durch die Erfüllung individueller Bestellungen eliminiert. Der Dienst ist derzeit in Englisch verfügbar, mit Plänen zur Erweiterung in weitere Sprachen.
- Integration opens access to USD 45.6B market by 2031
- Strong market growth potential with 25.3% CAGR
- New revenue stream potential for existing businesses
- Cost reduction through elimination of inventory and storage costs
- Local fulfillment network reduces shipping expenses
- Currently to English language only
- Service dependent on Printful's fulfillment capabilities
Insights
Wix's native integration with Printful represents a strategic expansion of its platform capabilities in the high-growth print-on-demand market, projected to reach
The zero-inventory business model is particularly appealing in today's capital-efficient environment, allowing Wix users to launch custom merchandise without upfront costs. This capital-light approach aligns with current market preferences for asset-light business models. For Wix, this integration adds a valuable feature differentiation in the competitive website building market.
While financial terms aren't disclosed, the strategic value lies in expanding Wix's e-commerce ecosystem. The print-on-demand integration creates network effects that could drive both user acquisition and retention. The localized production model through Printful's fulfillment network may also appeal to businesses focusing on sustainability and operational efficiency.
As Wix continues building out its platform capabilities beyond basic website creation into full-service business solutions, this integration fits their broader strategy of capturing more value from the e-commerce supply chain.
This Printful integration enables Wix to capitalize on three significant e-commerce trends: merchandising democratization, sustainability-focused operations, and platform consolidation. By embedding print-on-demand capabilities directly within their ecosystem, Wix eliminates friction between website creation and product fulfillment - a critical competitive advantage against fragmented solutions requiring multiple platforms.
The integration addresses a key pain point for digital entrepreneurs: the complexity of managing multiple vendor relationships. By offering native print-on-demand capabilities, Wix simplifies the merchandising journey from design to fulfillment without platform switching, potentially increasing both conversion rates and merchant satisfaction.
The mention of localized production is particularly noteworthy as it addresses both cost efficiency (lower shipping expenses) and sustainability concerns (reduced carbon footprint) - two factors increasingly driving consumer purchasing decisions. The timing aligns with growing consumer preference for personalized products from brands they connect with emotionally.
This move also positions Wix to capture value from the growing creator economy, where content creators, influencers, and community builders seek to monetize audiences through branded merchandise without operational complexity. By simplifying the path from digital presence to physical products, Wix strengthens its value proposition for the rapidly expanding creator segment.
Merchants, self-creators, and agencies using Wix can tap into Printful’s fulfillment services to uniquely expand their brand with high-quality, custom products
NEW YORK – – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, today announced a native integration with Printful, one of the leading print-on-demand companies, to bring a native, out-of-the-box experience to Wix and Wix Studio users. With direct access to Printful’s print-on-demand and dropshipping fulfillment services, Wix users can create their own high-quality, branded product collections without leaving Wix.
Wix users have the opportunity to create their own merchandise that is typically inaccessible to small businesses on the market today. Established businesses can create a new revenue stream while new businesses can start from scratch to build their brand and be part of this market that is projected to reach USD 45.6 billion by 2031. The print-on-demand industry is expected to grow at a compound annual growth rate (CAGR) of
Users have access to and control over critical touchpoints of the print-on-demand and dropshipping solution. They can customize their merchandise with their unique art, graphics, and brand logos. Additionally, a user can adjust or change the design on a product, all within the Wix platform.
Offering a cost-effective and sustainable approach, this solution fulfills orders individually, enabling business owners to avoid upfront inventory costs. Printful strives to ensure that products are produced locally, through its network of fulfillment centers, allowing for faster distribution and lower shipping cost. The on-demand operation model helps to eliminate overproduction and remove the need for storage. Local product fulfillment also helps to minimize the carbon footprint, while product personalization fosters stronger customer loyalty.
“This integration gives our users a new opportunity to create high-quality products and merchandise customized to their brand, whether they are a yoga studio owner, a chef, or a dog trainer,” said Jill Sherman, Head of Suppliers Hub at Wix. “Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform."
“Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting e-commerce business owners and brand builders who are crafting exceptional shopping experiences,” said Chris Victory, Head of Partnerships at Printful. “We’ve always been committed to helping anyone, anywhere create, design and deliver high-quality, unique products that resonate with their audience. By integrating seamlessly with Wix, we’re making it even easier for entrepreneurs to provide delightful experiences for their customers, directly within the platform where they already create and drive their brand experiences. We’re excited to see the amazing designs and products that the Wix community of sellers will create next.”
This offering is available in English, and there are plans for availability in additional languages in the near future.
For more information about this partnership, please visit https://www.wix.com/ecommerce/print-on-demand
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.
Attachments
- Wix launches a native, print-on-demand experience powered by Printful
- Customize products without leaving Wix
- Products added to store catalogue
- Create branded merchandize
FAQ
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