Wix Introduces Adaptive Content Feature with AI to Personalize Web Experiences for Site Visitors
Wix (NASDAQ: WIX) has launched an AI-powered adaptive content application that personalizes website experiences in real-time. The new feature dynamically generates content based on visitor characteristics such as device type, country, language, and return visitor status.
The application is accessible through the Wix Editor, Wix Studio, and App Market, allowing users to set adaptive logic using pre-defined function templates. Users can simulate different text variations before publishing and provide specific directives for AI-generated content.
This release complements Wix Functions and Wix Automations, forming a comprehensive suite for automated content generation and real-time customization. The adaptive content application is currently available globally in English, with plans for additional language rollouts.
Wix (NASDAQ: WIX) ha lanciato un'applicazione di contenuti adattivi alimentata dall'IA che personalizza in tempo reale l'esperienza del sito web. La nuova funzione genera dinamicamente contenuti basati su caratteristiche del visitatore come tipo di dispositivo, paese, lingua e stato di visitatore di ritorno.
L'applicazione è accessibile tramite il Wix Editor, Wix Studio e l'App Market, permettendo agli utenti di impostare la logica adattiva utilizzando modelli di funzioni predefiniti. Gli utenti possono simulare diverse varianti di testo prima della pubblicazione e fornire indicazioni specifiche per i contenuti generati dall'IA.
Questo rilascio integra Wix Functions e Wix Automations, creando una suite completa per la generazione automatizzata di contenuti e la personalizzazione in tempo reale. L'applicazione di contenuti adattivi è attualmente disponibile a livello globale in inglese, con piani per il lancio in altre lingue.
Wix (NASDAQ: WIX) ha lanzado una aplicación de contenido adaptativo impulsada por IA que personaliza la experiencia del sitio web en tiempo real. La nueva función genera contenido dinámicamente basado en características del visitante como tipo de dispositivo, país, idioma y estado de visitante recurrente.
La aplicación está disponible a través de Wix Editor, Wix Studio y el App Market, permitiendo a los usuarios configurar la lógica adaptativa usando plantillas de funciones predefinidas. Los usuarios pueden simular diferentes variaciones de texto antes de publicar y dar instrucciones específicas para el contenido generado por IA.
Esta actualización complementa Wix Functions y Wix Automations, formando una suite completa para la generación automatizada de contenido y personalización en tiempo real. La aplicación de contenido adaptativo está disponible globalmente en inglés, con planes para lanzar más idiomas.
Wix (NASDAQ: WIX)는 AI 기반 적응형 콘텐츠 애플리케이션을 출시하여 웹사이트 경험을 실시간으로 개인화합니다. 이 새로운 기능은 방문자의 기기 유형, 국가, 언어, 재방문 여부 등 방문자 특성에 따라 콘텐츠를 동적으로 생성합니다.
이 애플리케이션은 Wix Editor, Wix Studio, 그리고 App Market을 통해 접근할 수 있으며, 사용자는 미리 정의된 함수 템플릿을 사용해 적응형 로직을 설정할 수 있습니다. 게시 전에 다양한 텍스트 변형을 시뮬레이션하고 AI 생성 콘텐츠에 대한 구체적인 지시를 제공할 수 있습니다.
이번 출시로 Wix Functions와 Wix Automations가 보완되어 자동화된 콘텐츠 생성과 실시간 맞춤화를 위한 종합적인 솔루션을 완성했습니다. 적응형 콘텐츠 애플리케이션은 현재 전 세계적으로 영어로 제공되며, 추가 언어 지원도 계획 중입니다.
Wix (NASDAQ : WIX) a lancé une application de contenu adaptatif alimentée par l'IA qui personnalise en temps réel l'expérience des sites web. Cette nouvelle fonctionnalité génère dynamiquement du contenu en fonction des caractéristiques des visiteurs telles que le type d'appareil, le pays, la langue et le statut de visiteur régulier.
L'application est accessible via le Wix Editor, Wix Studio et l'App Market, permettant aux utilisateurs de définir une logique adaptative à l'aide de modèles de fonctions prédéfinis. Les utilisateurs peuvent simuler différentes variantes de texte avant publication et donner des directives spécifiques pour le contenu généré par l'IA.
Cette version complète Wix Functions et Wix Automations, formant une suite complète pour la génération automatisée de contenu et la personnalisation en temps réel. L'application de contenu adaptatif est actuellement disponible mondialement en anglais, avec des plans pour étendre à d'autres langues.
Wix (NASDAQ: WIX) hat eine KI-gestützte adaptive Inhaltsanwendung eingeführt, die Website-Erlebnisse in Echtzeit personalisiert. Die neue Funktion generiert dynamisch Inhalte basierend auf Besuchermerkmalen wie Gerätetyp, Land, Sprache und Status als wiederkehrender Besucher.
Die Anwendung ist über den Wix Editor, Wix Studio und den App Market zugänglich, wodurch Nutzer adaptive Logiken mithilfe vordefinierter Funktionsvorlagen einstellen können. Nutzer können verschiedene Textvariationen vor der Veröffentlichung simulieren und spezifische Anweisungen für KI-generierte Inhalte geben.
Dieses Release ergänzt Wix Functions und Wix Automations und bildet eine umfassende Suite für automatisierte Inhaltserstellung und Echtzeitanpassung. Die adaptive Inhaltsanwendung ist derzeit weltweit in Englisch verfügbar, mit Plänen für weitere Sprachversionen.
- Launch of innovative AI-powered personalization technology enhancing user engagement
- Integration with existing Wix tools for improved automation and efficiency
- Potential for increased monetization through better visitor engagement
- Currently to English language only
- Gradual rollout may limit immediate adoption
Insights
Wix's new AI-powered adaptive content feature enhances platform value through personalization capabilities that could improve customer retention and competitive positioning.
The introduction of AI-powered adaptive content represents a strategic enhancement to Wix's core offering. This feature enables real-time personalization based on visitor attributes such as device, location, and visit history—without requiring users to write code or implement complex systems.
This launch demonstrates Wix's continued platform evolution toward intelligent automation. By complementing recently released Wix Functions and Wix Automations, this creates an integrated suite of AI tools that handle content generation, personalization, and task automation within a single ecosystem. For platform users, particularly small-to-medium businesses, this removes barriers to implementing sophisticated marketing techniques previously available only to enterprises with dedicated technical resources.
The functionality addresses growing market expectations for personalized digital experiences. Users can now deliver tailored messaging that adapts to specific visitor segments, preview different content variations before publishing, and implement rules-based personalization through an intuitive interface—capabilities that typically require third-party solutions or custom development.
From a business perspective, Wix positions this feature as driving "higher engagement rates and greater monetization opportunities" for platform users. The global availability (initially in English with planned language expansion) indicates a broad rollout strategy that could impact Wix's diverse international customer base.
Wix democratizes enterprise-level personalization technology, bringing AI-powered adaptive content capabilities to businesses without requiring technical expertise.
Wix's adaptive content application represents a significant advancement in accessible website personalization technology. The feature addresses a critical gap in the website building market by making dynamic content adaptation available to mainstream businesses that lack technical resources for complex implementations.
The technology enables contextually relevant experiences by leveraging visitor session data (device, country, language, return visitor status) to dynamically generate tailored content. This implementation is particularly noteworthy for its simplicity—users can select from pre-defined function templates and set conditions through a straightforward interface rather than wrestling with complex code or integration challenges.
From a marketing effectiveness standpoint, the ability to create targeted messaging for different audience segments directly addresses conversion optimization needs. The simulation capabilities allow users to preview content variations before publishing, reducing implementation risk while encouraging experimentation with personalization strategies.
This release aligns with the broader industry shift toward automated personalization systems. As noted by Muly Gelman, Senior Product Manager, this moves beyond static AI content generation toward dynamic experience customization that adapts in real-time. The integration with Wix Functions and Automations creates a comprehensive solution that handles both content creation and ongoing optimization while maintaining website performance—addressing limitations of traditional personalization tools that typically require extensive manual setup.
Users can create websites that adapt in real-time, providing unique messaging and content tailored to each individual site visitor
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, today announced the launch of its AI-powered adaptive content application, designed to personalize website experiences for site visitors by generating dynamic content based on visitor characteristics and instructions, ultimately enhancing engagement and user experience.
The app leverages session details from the website to dynamically generate new content based on predefined criteria and user instructions. This allows users to determine the specific elements that influence the content’s adaptiveness, such as the visitor's device, country, language, or whether the visitor is a returning user. They can also provide particular directives, like instructions to create engaging and sales-oriented content, guiding the AI in crafting a personalized narrative. Additionally, users can simulate different text variations easily, enabling them to visualize how the adjusted text may appear to different potential website visitors based on their selected settings before making it public.
Users can access the adaptive content app through the Wix Editor and Wix Studio, App Market or Dashboard by searching for "adaptive" in the App Market. Once the app is installed, they can set the adaptive logic by selecting from a variety of pre-defined function templates that connect to the app’s back-end capabilities. By clicking on “Set Conditions” users are prompted with a pop-up to define the logic and conditions that would determine how content should be adapted.
“Website personalization is now essential for delivering the relevant, engaging experiences today's consumers expect,” said Muly Gelman, Senior Product Manager at Wix Personalize. “This application highlights how we can move beyond using AI to generate website content but leverage AI to dynamically adapt and personalize the live website experience for each visitor in real-time, empowering businesses to connect more effectively with their customers. As a result, businesses can deliver engaging, personalized experiences that resonate with their audience, ultimately driving higher engagement rates and creating greater monetization opportunities.”
The adaptive content application complements recently released Wix Functions and Wix Automations. These tools automate AI-driven content generation and real-time customization while managing ongoing tasks and overcoming the limitations of traditional personalization tools that require heavy manual setup. This comprehensive suite helps businesses effortlessly optimize their operations for enhanced efficiency, while ensuring a seamless visitor experience without performance drawbacks like increased load times.
The adaptive content application is available to Wix and Wix Studio users globally in English, gradually rolling out in additional languages.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.
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