Wingstop Introduces Limited-Time 4/20-Inspired Flavor, Blazed & Glazed

Rhea-AI Summary

Wingstop Inc. (NASDAQ: WING) is launching a limited-edition flavor, Blazed & Glazed, in celebration of 4/20, available from April 18 to 22 in restaurants nationwide. This flavor, crafted with hemp seeds, terpenes, strawberry, and cayenne pepper, is designed to capture the essence of the cannabis holiday without psychoactive effects. The brand aims to engage cannabis-loving fans and will also participate in the 4/20 celebrations at Hippie Hill in San Francisco. This initiative reflects Wingstop's strategy to expand its audience as it continues to grow its sales and brand presence.

Positive

• Wingstop's system-wide sales increased 20.2% in 2021 to approximately $2.3 billion.
• This marks the 18th consecutive year of same store sales growth.
• The Blazed & Glazed flavor reflects innovative product launches targeting new audiences.

Negative

• None.

The brand honors cannabis-loving fans, launching flavor to accentuate any buzz with smoky, herbal flavors available starting April 18

DALLAS, April 14, 2022 /PRNewswire/ -- Let's be blunt: Wingstop Inc. (Nasdaq: WING) knows their wings are the ultimate munchies and that 4/20 is a sacred holiday for their guests. So, in celebration of the most chill day of the year, the wing joint is honoring their cannabis-loving fans with a limited-edition, 4/20-inspired flavor called Blazed & Glazed, available starting on April 18 in restaurants nationwide.

Crafted with a blend of hemp seeds, terpenes, strawberry and cayenne pepper, the new flavor is designed to taste like 4/20 – capturing the herbal notes of the holiday and may even produce a mouth-tingling sensation – although the flavor won't actually get you high.  

"Some of our biggest fans aren't just pairing their favorite wings with seasoned fries," said Marisa Carona, Chief Growth Officer. "And while many brands are starting to give a nod to 4/20, we're going higher than ever this year by dedicating an entire flavor to it. As the cannabis industry grows, so does Wingstop's desire to engage this audience."

While Wingstop is no stranger to weed culture, this is the first year the brand has created a custom flavor in honor of the holiday. Wingstop's Blazed & Glazed flavor is available in restaurants nationwide starting on April 18 through 22, or while supplies last, on Wingstop.com and the Wingstop app. The flavor, and Wingstop food truck, will also meet celebrants at Hippie Hill in San Francisco's Golden Gate Park on April 20 to infuse flavor into the festival.  

About Wingstop  
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 1,700 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and use of a best-in-class technology platform, all while offering classic and boneless wings, tenders, and Thigh Bites, always cooked to order and hand sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2021, Wingstop's system-wide sales increased 20.2% to approximately $2.3 billion, marking the 18th consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, its system is comprised of independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count of 1,731 as of December 25, 2021. During the fiscal quarter ended December 25, 2021, Wingstop generated 61.3% of sales via digital channels including Wingstop.com and the Wingstop app. Over the next three years, Wingstop intends to increase digital sales through continued investments in its technology platform and scaling its platform globally.

A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all stakeholders.

Rounding out a strong year in 2021, the Company was ranked #1 on Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur Magazine's "Franchise 500," maintained its certification as a Great Place to Work, was named as a finalist for The Innovation SABRE Award's Best New Product/Brand Launch category for its Thighstop campaign, and named to Fast Company's "The World's Most Innovative Companies" list ranking #4 in the dining category.

For more information visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org.

Media Contact   
Maddie Lupori 
Media@wingstop.com  

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's new flavor introduced for 4/20?

Wingstop has introduced a limited-edition flavor called Blazed & Glazed for 4/20.

When will the Blazed & Glazed flavor be available?

The flavor will be available from April 18 to April 22, 2022.

What are the ingredients in Wingstop's Blazed & Glazed flavor?

Blazed & Glazed is crafted with a blend of hemp seeds, terpenes, strawberry, and cayenne pepper.

Where can I find Wingstop's Blazed & Glazed flavor?

You can find the flavor at Wingstop restaurants nationwide, as well as through their website and app.

Is Wingstop participating in any events for 4/20?

Yes, Wingstop will be present at Hippie Hill in San Francisco's Golden Gate Park on April 20.