Gear Up for Game Day Fun: Whirlpool Brand Takes Center Stage as Founding Partner of Maryland Whipsnakes' Homecoming Weekend
Whirlpool brand has become the founding partner of the Premier Lacrosse League's Maryland Whipsnakes for their homecoming weekend in Baltimore on August 3-4, 2024. This partnership expands on Whirlpool's existing three-year collaboration with the PLL. Key initiatives include player meet & greets, jersey care cards, branded merchandise, and exclusive broadcast rights for the Whipsnakes' homecoming weekend. Whirlpool will also feature prominently on team uniforms with exclusive jersey patches.
The partnership aims to enhance fan engagement and support youth lacrosse organizations. Paul Rabil, PLL co-founder, and Shannon Blakely, VP of North America Brand Marketing at Whirlpool, expressed enthusiasm for the collaboration and its potential impact on fans and the sport's accessibility.
Il marchio Whirlpool è diventato il partner fondatore dei Maryland Whipsnakes della Premier Lacrosse League per il loro weekend di ritorno a casa a Baltimora, il 3 e 4 agosto 2024. Questa partnership si espande sulla collaborazione triennale esistente tra Whirlpool e la PLL. Le iniziative chiave includono incontri con i giocatori, schede di cura per le maglie, merchandise brandizzato e diritti di trasmissione esclusivi per il weekend di ritorno a casa dei Whipsnakes. Whirlpool sarà inoltre in evidenza sulle divise della squadra con patch esclusive.
La partnership mira a migliorare l'engagement dei fan e a sostenere le organizzazioni di lacrosse giovanile. Paul Rabil, cofondatore della PLL, e Shannon Blakely, VP del Marketing del Marchio per il Nord America in Whirlpool, hanno espresso entusiasmo per la collaborazione e il suo potenziale impatto sui fan e sull'accessibilità dello sport.
La marca Whirlpool se ha convertido en el socio fundador de los Maryland Whipsnakes de la Premier Lacrosse League para su fin de semana de regreso a casa en Baltimore, el 3 y 4 de agosto de 2024. Esta asociación amplía la colaboración de tres años existente entre Whirlpool y la PLL. Las iniciativas clave incluyen encuentros con jugadores, tarjetas de cuidado de camisetas, productos de marca y derechos de transmisión exclusivos para el fin de semana de regreso a casa de los Whipsnakes. Whirlpool también estará presente de forma destacada en los uniformes del equipo con parches exclusivos.
La asociación tiene como objetivo mejorar la participación de los fanáticos y apoyar a las organizaciones de lacrosse juvenil. Paul Rabil, cofundador de la PLL, y Shannon Blakely, VP de Marketing de Marca de Whirlpool para América del Norte, expresaron su entusiasmo por la colaboración y su potencial impacto en los fanáticos y la accesibilidad del deporte.
Whirlpool 브랜드는 2024년 8월 3일과 4일 볼티모어에서 열리는 Maryland Whipsnakes의 홈커밍 주말을 위해 Premier Lacrosse League의 창립 파트너가 되었습니다. 이번 파트너십은 Whirlpool와 PLL 간의 기존 3년 협력을 확장한 것입니다. 주요 이니셔티브에는 선수와의 만남, 유니폼 관리 카드, 브랜드 상품, Whipsnakes 홈커밍 주말의 독점 방송 권리가 포함됩니다. Whirlpool은 또한 독점 유니폼 패치로 팀 유니폼에 prominently 나타날 것입니다.
이번 파트너십은 팬 참여를 향상하고 청소년 라크로스 조직을 지원하는 것을 목표로 하고 있습니다. PLL의 공동 창립자 Paul Rabil과 Whirlpool 북미 브랜드 마케팅 부사장 Shannon Blakely는 이번 협력과 팬 및 스포츠 접근성에 미칠 잠재적 영향에 대한 기대감을 표현했습니다.
La marque Whirlpool est devenue le partenaire fondateur des Maryland Whipsnakes de la Premier Lacrosse League pour leur week-end de retour à la maison à Baltimore, les 3 et 4 août 2024. Ce partenariat renforce la collaboration existante de trois ans entre Whirlpool et la PLL. Les initiatives clés comprennent des rencontres avec les joueurs, des cartes d'entretien des maillots, des produits de marque et des droits de diffusion exclusifs pour le week-end de retour à la maison des Whipsnakes. Whirlpool sera également en avant sur les uniformes de l'équipe avec des patchs exclusifs.
Le partenariat vise à améliorer l'engagement des fans et à soutenir les organisations de lacrosse pour les jeunes. Paul Rabil, cofondateur de la PLL, et Shannon Blakely, VP du marketing de marque pour l'Amérique du Nord chez Whirlpool, ont exprimé leur enthousiasme pour cette collaboration et son impact potentiel sur les fans et l'accessibilité du sport.
Die Marke Whirlpool ist der Gründungspartner der Maryland Whipsnakes in der Premier Lacrosse League für ihr Heimkehr-Wochenende in Baltimore am 3. und 4. August 2024 geworden. Diese Partnerschaft erweitert die bestehende dreijährige Zusammenarbeit zwischen Whirlpool und der PLL. Zu den wichtigen Initiativen gehören Spieler-Treffen, Jerseys-Pflegekarten, gebrandete Merchandiseartikel und exklusive Übertragungsrechte für das Heimkehr-Wochenende der Whipsnakes. Whirlpool wird auch prominent auf den Team-Uniformen mit exklusiven Jersey-Patches vertreten sein.
Die Partnerschaft zielt darauf ab, das Engagement der Fans zu steigern und Jugend-Lacrosse-Organisationen zu unterstützen. Paul Rabil, Mitbegründer der PLL, und Shannon Blakely, VP für Nordamerika Markenmarketing bei Whirlpool, zeigten sich begeistert von der Zusammenarbeit und den möglichen Auswirkungen auf die Fans sowie die Zugänglichkeit des Sports.
- Expanded partnership with Premier Lacrosse League, potentially increasing brand visibility
- Exclusive broadcast rights for the Whipsnakes' homecoming weekend, likely boosting media exposure
- Branded merchandise and on-site activations, potentially enhancing customer engagement
- None.
Whirlpool brand is collaborating with the PLL on game day initiatives and on-site activations for the Maryland Whipsnakes' homecoming weekend including:
- Player meet & greets at the Whirlpool Premier Zone Activation, where fans will have the chance to interact with PLL players and get their autographs on PLL x Whirlpool brand autograph cards.
- Specially designed jersey care cards by Whirlpool with every PLL Jersey sold this season to help fans properly care for and preserve their team jerseys.
- PLL x Whirlpool branded towels, water bottles, and game schedule magnets for game attendees.
- Whirlpool brand will own exclusive broadcast rights for the Whipsnakes' homecoming weekend at Homewood Field in
Baltimore . - Exclusive Whirlpool Jersey Patches on all Maryland Whipsnakes uniforms.
- Plus, more co-branded giveaways and in-game experiences throughout the weekend!
"Whirlpool was brilliant in helping us welcome our eight teams to their new home cities last year. Today, we're proud to introduce them home as the founding partner of the Maryland Whipsnakes," said Paul Rabil, co-founder and president of the PLL. "The enthusiasm we've seen from fans at our Homecoming Weekends throughout the season has been remarkable – and there's no doubt
"As a proud founding partner of the Maryland Whipsnakes, we're bringing game day fun to
In their shared mission to make lacrosse more accessible, the two organizations will aim to expand access to clean uniforms and equipment to youth lacrosse organizations. Together, in partnership with ReLax Collections, the non-profit that PLL partners with to identify schools and youth lacrosse organizations that require support with equipment and uniforms, the two organizations plan to help make an impact across the country.
To learn more about the Maryland Whipsnakes' season schedule, and to purchase tickets for the 2024 season, visit: https://premierlacrosseleague.com/teams/maryland-whipsnakes/select.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator. In 2023, the company reported approximately
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men's professional lacrosse league in
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SOURCE Whirlpool Brand
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