Wyndham Caps Banner Year, Poised for Continued Growth Amid Rising Global Travel Demand
Wyndham Hotels & Resorts reported significant achievements in 2024 and outlined growth plans for 2025. The company expanded its portfolio by launching its 25th brand, WaterWalk Extended Stay, and opened its first ECHO Suites locations, which achieved up to 80% occupancy within weeks. The company strengthened its presence in key markets including the UK, India, Türkiye, and Mexico, while introducing 12 brands into 22 new markets.
Wyndham introduced several technological innovations, including Wyndham Connect, an AI-powered platform for personalized guest experiences, and refreshed its Wyndham Business platform. The company expanded its Wyndham Rewards program to include over 60,000 redemption locations globally and launched Wyndham Travel Packages for comprehensive travel booking.
These developments align with positive industry trends, as travel spending reached its highest level since 1960, with projected growth of 4% to $1.35 trillion in 2025. Global air travel is expected to reach 5.2 billion passengers in 2025, a 7% increase from 2024.
Wyndham Hotels & Resorts ha riportato risultati significativi nel 2024 e ha delineato piani di crescita per il 2025. L'azienda ha ampliato il proprio portfolio lanciando il suo 25° marchio, WaterWalk Extended Stay, e ha aperto le sue prime strutture ECHO Suites, che hanno raggiunto fino all'80% di occupazione nel giro di poche settimane. L'azienda ha rafforzato la propria presenza in mercati chiave come Regno Unito, India, Turchia e Messico, introducendo 12 marchi in 22 nuovi mercati.
Wyndham ha introdotto diverse innovazioni tecnologiche, tra cui Wyndham Connect, una piattaforma alimentata da AI per esperienze personalizzate degli ospiti, e ha aggiornato la sua piattaforma Wyndham Business. L'azienda ha ampliato il programma Wyndham Rewards per includere oltre 60.000 luoghi di riscatto a livello globale e ha lanciato Wyndham Travel Packages per prenotazioni di viaggio complete.
Questi sviluppi sono in linea con le tendenze positive del settore, poiché la spesa per i viaggi ha raggiunto il livello più alto dal 1960, con una crescita prevista del 4% a 1,35 trilioni di dollari nel 2025. Si prevede che i viaggi aerei globali raggiungano i 5,2 miliardi di passeggeri nel 2025, con un aumento del 7% rispetto al 2024.
Wyndham Hotels & Resorts reportó logros significativos en 2024 y delineó planes de crecimiento para 2025. La empresa amplió su portafolio lanzando su 25ª marca, WaterWalk Extended Stay, y abrió sus primeras ubicaciones de ECHO Suites, que lograron hasta un 80% de ocupación en pocas semanas. La compañía fortaleció su presencia en mercados clave, incluidos el Reino Unido, India, Turquía y México, al introducir 12 marcas en 22 nuevos mercados.
Wyndham presentó varias innovaciones tecnológicas, incluida Wyndham Connect, una plataforma impulsada por IA para experiencias personalizadas de los huéspedes, y renovó su plataforma Wyndham Business. La empresa expandió su programa Wyndham Rewards para incluir más de 60,000 ubicaciones de canje a nivel mundial y lanzó Wyndham Travel Packages para reservas de viaje completas.
Estos desarrollos se alinean con tendencias positivas en la industria, ya que el gasto en viajes alcanzó su nivel más alto desde 1960, con un crecimiento proyectado del 4% a 1.35 billones de dólares en 2025. Se espera que los viajes aéros globales lleguen a 5.2 mil millones de pasajeros en 2025, un aumento del 7% en comparación con 2024.
Wyndham Hotels & Resorts는 2024년에 중요한 성과를 보고하고 2025년 성장 계획을 윤곽을 제시했습니다. 이 회사는 25번째 브랜드인 WaterWalk Extended Stay를 출시하여 포트폴리오를 확장하고, 첫 번째 ECHO Suites 위치를 열어 몇 주 만에 80%의 점유율을 달성했습니다. 이 회사는 영국, 인도, 터키, 멕시코와 같은 주요 시장에서의 존재감을 강화했으며, 22개의 새로운 시장에 12개의 브랜드를 도입했습니다.
Wyndham은 개인화된 고객 경험을 위한 AI 기반 플랫폼인 Wyndham Connect를 포함한 여러 기술 혁신을 도입하고, Wyndham Business 플랫폼을 새롭게 했습니다. 이 회사는 전 세계적으로 60,000개 이상의 사용처를 포함하는 Wyndham Rewards 프로그램을 확장하고, 종합 여행 예약을 위한 Wyndham Travel Packages를 출시했습니다.
이러한 개발은 여행 지출이 1960년 이후 가장 높은 수준에 도달하고 2025년까지 1.35조 달러로 4% 성장할 것이라는 예상을 포함하여 업계의 긍정적인 흐름과 일치합니다. 2025년에는 전 세계 항공 여행이 52억 명의 승객에 이를 것으로 예상되며, 이는 2024년 대비 7% 증가한 수치입니다.
Wyndham Hotels & Resorts a rapporté des résultats significatifs en 2024 et a tracé des plans de croissance pour 2025. L'entreprise a élargi son portefeuille en lançant sa 25ème marque, WaterWalk Extended Stay, et a ouvert ses premiers établissements ECHO Suites, qui ont atteint jusqu'à 80% d'occupation en quelques semaines. L'entreprise a renforcé sa présence sur des marchés clés tels que le Royaume-Uni, l'Inde, la Turquie et le Mexique, tout en introduisant 12 marques dans 22 nouveaux marchés.
Wyndham a introduit plusieurs innovations technologiques, notamment Wyndham Connect, une plateforme alimentée par IA pour des expériences personnalisées pour les invités, et a rafraîchi sa plateforme Wyndham Business. L'entreprise a élargi son programme Wyndham Rewards pour inclure plus de 60 000 lieux d'échange dans le monde et a lancé Wyndham Travel Packages pour des réservations de voyage complètes.
Ces développements s'alignent avec les tendances positives de l'industrie, la dépense de voyage ayant atteint son niveau le plus élevé depuis 1960, avec une croissance projetée de 4% à 1,35 trillion de dollars en 2025. Les voyages aériens mondiaux devraient atteindre 5,2 milliards de passagers en 2025, soit une augmentation de 7% par rapport à 2024.
Wyndham Hotels & Resorts hat im Jahr 2024 erhebliche Erfolge gemeldet und Wachstumspläne für 2025 skizziert. Das Unternehmen hat sein Portfolio erweitert, indem es seine 25. Marke, WaterWalk Extended Stay, eingeführt und seine ersten ECHO Suites eröffnet hat, die innerhalb von Wochen eine Auslastung von bis zu 80% erreicht haben. Das Unternehmen hat seine Präsenz in Schlüsselmarkt wie dem Vereinigten Königreich, Indien, der Türkei und Mexiko gestärkt und 12 Marken in 22 neuen Märkten eingeführt.
Wyndham hat mehrere technologische Innovationen vorgestellt, darunter Wyndham Connect, eine KI-gestützte Plattform für personalisierte Gästeerlebnisse, und die aktualisierte Plattform Wyndham Business. Das Unternehmen hat sein Wyndham Rewards-Programm erweitert, das nun über 60.000 Einlösestandorte weltweit umfasst, und Wyndham Travel Packages für umfassende Reisebuchungen eingeführt.
Diese Entwicklungen stehen im Einklang mit positiven Branchentrends, da die Reisekosten das höchste Niveau seit 1960 erreicht haben, mit einem voraussichtlichen Wachstum von 4% auf 1,35 Billionen Dollar im Jahr 2025. Der weltweite Luftverkehr wird voraussichtlich 5,2 Milliarden Passagiere im Jahr 2025 erreichen, was einem Anstieg von 7% im Vergleich zu 2024 entspricht.
- ECHO Suites locations achieving 80% occupancy rates within weeks of opening
- Expansion into 22 new markets with 12 brands
- Development agreement for 40 Microtel hotels in India by 2031
- 2,000 hotels generating significant incremental revenue through Wyndham Connect
- Wyndham Rewards program expansion to 60,000+ redemption locations
- None.
Insights
Wyndham's 2024 performance reveals a masterfully executed multi-pronged growth strategy, positioning the company advantageously for 2025's projected $1.35 trillion travel market. The company's expansion demonstrates exceptional market timing, particularly in three critical areas:
1. Extended-Stay Dominance: The rapid success of ECHO Suites, achieving
2. Technology Integration: The rollout of Wyndham Connect to 2,000 North American properties represents a significant competitive advantage. AI-driven personalization and mobile solutions not only enhance guest experience but create multiple revenue touchpoints through upselling opportunities. This tech infrastructure positions Wyndham to capture a larger share of the digital-first traveler market.
3. Strategic Market Positioning: The company's expansion into 22 new markets with 12 brands, coupled with the introduction of HQ Hotels & Residences, demonstrates a calculated move to capture both emerging market growth and luxury segment opportunities. The agreement to develop 40 Microtel properties in India by 2031 particularly stands out, as it targets one of the fastest-growing hotel markets globally.
The refresh of Wyndham Business platform, including enhanced B2B rewards program, positions the company to capitalize on the projected
World's largest hotel franchisor positioned for long-term success following a year of global expansion, new brand openings and numerous owner and guest investments
"We navigated an unforgettable year in 2024, remaining steadfast in our ability to deliver for guests, owners and shareholders. From welcoming our 25th brand and expanding into new markets, to broadening our bench of aspirational hotels and generating new owner revenue streams via the industry's best tech platform – 2024's successes have both Wyndham and our franchisees well positioned for the years ahead."
- Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts
According to a recent McKinsey study, travel spending reached its highest level last year since 1960—driven by consumers' shifting preferences for experiences over material goods. And it's a trend poised to continue. The
Driving Growth
With recognizable brands spanning every segment of the industry, Wyndham saw continued global growth in 2024, adding a new brand, expanding its presence in key markets and building on its footprint in key segments like extended-stay. Among the highlights, the Company:
- Opened its first ECHO Suites® Extended Stay by Wyndham hotels, reinforcing its position as the industry's fastest-growing all new-construction brand. Early locations are seeing daily occupancy rates as high as
80% within weeks of opening. ECHO now makes up14% of the Company's development pipeline. - Expanded its offerings in the booming extended-stay segment with new upscale offerings, including the launch of WaterWalk Extended StaySM by Wyndham, its 25th brand, and the introduction of Wyndham Residences® in the
U.S. , a new tier within its namesake Wyndham® brand. - Strengthened its portfolio in key countries where it holds a significant presence, including the
U.K. ,India , Türkiye andMexico , while introducing 12 of its brands into a combined 22 new markets. The Company also announced an exclusive agreement to introduce its Microtel® brand inIndia , targeting 40 open hotels by 2031. - Joined forces with international lifestyle hospitality group, sbe, to introduce HQ Hotels & ResidencesSM, a new "smart lifestyle" brand affiliated with Registry Collection Hotels®. Focused on dining, nightlife and wellness, the brand opens its first hotel in
Antigua this quarter: Hodges Bay Resort and Spa, a HQ Luxury Resort and Residences.
Tooled for Success
Delivering on its OwnerFirst® approach to franchising, Wyndham further leveraged its unmatched size and scale in 2024 to provide franchisees with robust tools, solutions and innovative technology, helping them capture more business. Among the highlights, the Company:
- Introduced Wyndham ConnectSM, helping hotels increase revenue and curate personalized guest experiences via AI-generated messaging, upsells, mobile check-in and check-out, mobile tipping and more. Approximately 2,000 of the Company's hotels in
North America are regularly engaging with the tool and seeing significant incremental revenue as a result. - Refreshed its Wyndham Business platform, anchored by the new Wyndham Rewards® Business, a B2B extension of Wyndham's top-rated rewards program. Designed to simplify travel for business of all sizes, the re-imagined program offers rich savings and rewards, streamlined billing, membership upgrades, easy point management and more.
- Created new opportunities for its BOLD® by Wyndham and Women Own the RoomSM members—promoting industry mentorship via Accelerator Circle and unlocking third-party financing solutions via investment firm Lafayette Square. Together, BOLD and Women Own the Room have resulted in more than 100 deals with nearly 40 hotels now open.
Championing the Everyday Traveler
Further advancing its mission of making hotel travel possible for all, Wyndham continued championing the everyday traveler in 2024, launching new initiatives that further elevate the guest experience. Among the highlights, the Company:
- Expanded its #1 ranked Wyndham Rewards program with new redemption offerings, bringing the total to more than 60,000 hotels, vacation club resorts and vacation rentals globally. No other major hotel rewards program offers members more places to redeem for stays.
- Unveiled Wyndham Travel Packages, a one-stop-shop allowing Wyndham Rewards members to book and earn points on hotels, flights, car rentals, airport transfers, and even activities, all-in-one-go via WyndhamRewards.com.
- Celebrated 50 Years of Super 8 with the debut of the brand's new Innov8te 2.0 room design, a limited time consumer promotion and a special anniversary sweepstakes. Super 8 is one of the world's largest economy hotel brands with over 2,600 locations.
- Re-imagined its consumer marketing, leveraging top-tier creative partners to deliver campaigns that hit the right travelers at the right time with unmatched relevance, including the launch of the Company's first-ever holiday campaign.
For more information about Wyndham Hotels & Resorts, including details on franchising opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of approximately 893,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 112 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.
Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to future growth opportunities and strategies and travel trends. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; global or regional health crises or pandemics including the resulting impact on Wyndham's business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between
View original content to download multimedia:https://www.prnewswire.com/news-releases/wyndham-caps-banner-year-poised-for-continued-growth-amid-rising-global-travel-demand-302361608.html
SOURCE Wyndham Hotels & Resorts
FAQ
What was Wyndham's (WH) occupancy rate for new ECHO Suites properties in 2024?
How many new markets did Wyndham (WH) enter in 2024?
What is Wyndham's (WH) expansion target for Microtel in India?
How many hotels are using Wyndham Connect (WH) in North America?
What is the projected travel spending growth for 2025 according to Wyndham's (WH) report?
