Wyndham and Soliteight Unveil Plans to Bring Super 8 Brand to Spain and Portugal with 40 New Hotels Over 10 Years
Wyndham Hotels & Resorts has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce 40 Super 8 hotels in Spain and Portugal over the next decade. The first location will open in Leiria, Portugal in Q4 2027, with future sites planned across Tier 1 and 2 cities, airports, retail areas, and transportation routes.
The expansion aims to address the growing demand for quality, budget-friendly accommodations in the Iberian market, where Spain welcomed 94 million international visitors in 2024 and experienced a 3.2% GDP increase. The region currently shows a 10% gap in budget brand penetration compared to other European markets, despite a 142% surge in RevPAR since 2019.
The new properties will feature smart modular design focusing on efficiency and sustainability. Franchisees will benefit from Wyndham's $350 million technology investments and access to the Wyndham Rewards program, which has approximately 114 million enrolled members representing over one-third of global check-ins.
Wyndham Hotels & Resorts ha firmato un accordo esclusivo di sviluppo con Soliteight Hotel Projects SA per aprire 40 hotel Super 8 in Spagna e Portogallo nel corso del prossimo decennio. La prima struttura aprirà a Leiria, in Portogallo, nel quarto trimestre del 2027, con ulteriori aperture previste in città di primo e secondo livello, aeroporti, aree commerciali e vie di trasporto.
L'espansione mira a soddisfare la crescente domanda di sistemazioni di qualità e a prezzi accessibili nel mercato iberico, dove la Spagna ha accolto 94 milioni di visitatori internazionali nel 2024 e ha registrato un aumento del PIL del 3,2%. Attualmente, la regione presenta un divario del 10% nella penetrazione dei marchi economici rispetto ad altri mercati europei, nonostante un aumento del 142% del RevPAR dal 2019.
Le nuove strutture adotteranno un design modulare intelligente, focalizzato su efficienza e sostenibilità. I franchisee beneficeranno degli investimenti tecnologici di Wyndham, pari a 350 milioni di dollari, e avranno accesso al programma Wyndham Rewards, con circa 114 milioni di iscritti, che rappresentano oltre un terzo dei check-in a livello globale.
Wyndham Hotels & Resorts ha firmado un acuerdo exclusivo de desarrollo con Soliteight Hotel Projects SA para introducir 40 hoteles Super 8 en España y Portugal durante la próxima década. La primera ubicación abrirá en Leiria, Portugal, en el cuarto trimestre de 2027, con futuros sitios planificados en ciudades de nivel 1 y 2, aeropuertos, zonas comerciales y rutas de transporte.
La expansión busca responder a la creciente demanda de alojamientos de calidad y económicos en el mercado ibérico, donde España recibió 94 millones de visitantes internacionales en 2024 y experimentó un aumento del PIB del 3,2%. Actualmente, la región muestra un déficit del 10% en la penetración de marcas económicas en comparación con otros mercados europeos, a pesar de un aumento del 142% en RevPAR desde 2019.
Las nuevas propiedades contarán con un diseño modular inteligente centrado en la eficiencia y la sostenibilidad. Los franquiciados se beneficiarán de las inversiones tecnológicas de Wyndham por 350 millones de dólares y tendrán acceso al programa Wyndham Rewards, que cuenta con aproximadamente 114 millones de miembros inscritos, representando más de un tercio de los registros globales.
윈덤 호텔 & 리조트는 솔라이트이그 호텔 프로젝트 SA와 독점 개발 계약을 체결하여 향후 10년간 스페인과 포르투갈에 40개의 슈퍼 8 호텔을 선보일 예정입니다. 첫 번째 지점은 2027년 4분기에 포르투갈 레이리아에 문을 열며, 이후 1급 및 2급 도시, 공항, 상업 지역, 교통 노선 전역에 추가 지점이 계획되어 있습니다.
이번 확장은 2024년에 스페인이 9,400만 명의 국제 방문객을 맞이하고 3.2%의 GDP 성장을 기록한 이베리아 시장에서 품질 좋고 합리적인 가격의 숙박 수요 증가에 대응하기 위한 것입니다. 이 지역은 2019년 이후 RevPAR이 142% 급증했음에도 불구하고 유럽 다른 시장에 비해 예산 브랜드 침투율이 10% 부족한 상태입니다.
새로운 호텔들은 효율성과 지속 가능성에 중점을 둔 스마트 모듈러 디자인을 적용할 예정입니다. 프랜차이즈 사업자들은 윈덤의 3억 5천만 달러 기술 투자와 전 세계 체크인 중 3분의 1 이상을 차지하는 약 1억 1,400만 명의 회원을 보유한 윈덤 리워즈 프로그램을 이용할 수 있습니다.
Wyndham Hotels & Resorts a signé un accord de développement exclusif avec Soliteight Hotel Projects SA pour lancer 40 hôtels Super 8 en Espagne et au Portugal au cours de la prochaine décennie. Le premier établissement ouvrira à Leiria, au Portugal, au quatrième trimestre 2027, avec d'autres sites prévus dans des villes de premier et deuxième rang, des aéroports, des zones commerciales et des axes de transport.
Cette expansion vise à répondre à la demande croissante d’hébergements de qualité et abordables sur le marché ibérique, où l’Espagne a accueilli 94 millions de visiteurs internationaux en 2024 et enregistré une croissance du PIB de 3,2 %. La région présente actuellement un déficit de 10 % en pénétration des marques économiques par rapport à d’autres marchés européens, malgré une hausse de 142 % du RevPAR depuis 2019.
Les nouvelles propriétés adopteront un design modulaire intelligent axé sur l’efficacité et la durabilité. Les franchisés bénéficieront des investissements technologiques de Wyndham, s’élevant à 350 millions de dollars, et auront accès au programme Wyndham Rewards, qui compte environ 114 millions de membres inscrits, représentant plus d’un tiers des enregistrements mondiaux.
Wyndham Hotels & Resorts hat eine exklusive Entwicklungsvereinbarung mit Soliteight Hotel Projects SA unterzeichnet, um in den nächsten zehn Jahren 40 Super 8 Hotels in Spanien und Portugal zu eröffnen. Der erste Standort wird im vierten Quartal 2027 in Leiria, Portugal, eröffnet, weitere Standorte sind in Städten der ersten und zweiten Kategorie, an Flughäfen, in Einkaufsgebieten und entlang von Verkehrswegen geplant.
Die Expansion zielt darauf ab, der wachsenden Nachfrage nach qualitativ hochwertigen und preiswerten Unterkünften auf dem iberischen Markt gerecht zu werden, wo Spanien im Jahr 2024 94 Millionen internationale Besucher begrüßte und ein BIP-Wachstum von 3,2 % verzeichnete. Die Region weist derzeit eine 10%ige Lücke bei der Marktdurchdringung von Budget-Marken im Vergleich zu anderen europäischen Märkten auf, trotz eines Anstiegs des RevPAR um 142 % seit 2019.
Die neuen Objekte werden ein intelligentes modulares Design mit Fokus auf Effizienz und Nachhaltigkeit aufweisen. Franchise-Nehmer profitieren von Wyndhams Technologieinvestitionen in Höhe von 350 Millionen US-Dollar und erhalten Zugang zum Wyndham Rewards-Programm, das etwa 114 Millionen Mitglieder zählt und über ein Drittel aller globalen Check-ins repräsentiert.
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Exclusive Development Agreement strengthens Wyndham's relationship with longtime franchisee while capitalising on countries' booming tourism trends
Super 8, a globally recognised and leading economy brand known for its hospitality, trusted quality and great value, will cater to the increasing number of budget-conscious travelers in
The first hotel will open in Leiria,
"Bringing Super 8 to
- Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts
Addressing Market Needs
The launch of Super 8 by Wyndham in
"
- Rui Alpalhão, Chief Executive, Soliteight
The Wyndham Advantage
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of nearly
To learn more, including franchising opportunities, visit whrdevelopmentemea.com.
Images associated with the above release can be downloaded here.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 114 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
About Soliteight
Soliteight is a
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to growth and anticipated travel demands in the EMEA region. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "confident," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between
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SOURCE Wyndham Hotels & Resorts
FAQ
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