Super 8 by Wyndham Celebrates 50 Years of Super Stays, Taps Celebrity Stylist Kim Kimble to Help Road Warriors Get a Fresh New Look
America's trusted roadside brand embarks on an epic eight-city road trip while helping some of its most loyal guests—truck drivers—get road ready for the journey ahead
"We've come a long way since opening our doors in 1974, and while we'll soon turn 50, our hotels, many of which have undergone head-to-toe room renovations these last several years, certainly don't look or feel it," said Mike Mueller, president, Super 8 by Wyndham. "Inspired by our own modern makeover, now we want to help our guests look and feel as good as we do, and we're starting with some of our favorite, most rugged road warriors out there—the heroes of our highways—truckers."
Helping highway long haulers find their new look is entrepreneur and hairstylist to the stars, Kim Kimble, who is also known for her recent work on HBO's hit series Euphoria. A third-generation hair stylist, Kimble started her career as a shampoo girl at her family's salon in
"I love transforming people to feel their best. When I can help someone gain confidence or a little extra pep in their step, it's like I'm making the world a little brighter, said Kimble. "We all know truckers work ferociously day in and day out to keep America moving and for that, they deserve to be lifted up and celebrated. That's why I'm so excited to team up with Super 8 on this initiative, doling out fresh new looks for some of its best guests."
Hitting the Road in Style
Since first opening its doors in
- Aug. 9 -
Aberdeen, SD - Super 8 by Wyndham Aberdeen East - Aug. 10 -
Sioux Falls, SD - Super 8 by Wyndham Sioux Falls - Aug. 11 -
Bloomington, MN - Super 8 by Wyndham Bloomington/Airport - Aug. 12 -
Rochester, MN - Super 8 by Wyndham Rochester Mayo Clinic Area - Aug. 13 -
Portage, WI - Super 8 by Wyndham Portage - Aug. 14 -
Madison, WI - Super 8 by Wyndham Madison South - Aug. 15 -
Chicago, IL - Super 8 by Wyndham Chicago O'Hare Airport
A Modern Stay for Modern Travelers
With more than 1,400 convenient locations across the
Guests can get up to
About Super 8 by Wyndham
For nearly five decades, Super 8® by Wyndham—one of the world's largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we're on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 852,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®,
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SOURCE Wyndham Hotels & Resorts