Wyndham and Lafayette Square Unlock New Financing Opportunities for Diverse Hotel Owners
Wyndham Hotels & Resorts has partnered with Lafayette Square investment firm to provide up to $100 million in financing opportunities for diverse hotel owners. The initiative supports Wyndham's BOLD (Black Owners and Lodging Developers) and Women Own the Room programs, which have already resulted in over 100 hotel deals with Black and women hoteliers. Dr. Amina James became the first Wyndham franchisee to receive financing through this partnership, enabling her to acquire and upgrade the Wyndham Lake Charles property in Louisiana. The collaboration aims to address financing inequities in hospitality by providing capital access to qualified diverse hoteliers.
Wyndham Hotels & Resorts ha collaborato con la società di investimenti Lafayette Square per fornire fino a 100 milioni di dollari in opportunità di finanziamento per proprietari di hotel diversi. L'iniziativa supporta i programmi BOLD (Black Owners and Lodging Developers) e Women Own the Room di Wyndham, che hanno già portato a oltre 100 accordi alberghieri con albergatori neri e donne. Dr. Amina James è diventata la prima franchigia Wyndham a ricevere finanziamenti attraverso questa partnership, permettendole di acquisire e migliorare la proprietà Wyndham Lake Charles in Louisiana. La collaborazione mira a affrontare le disuguaglianze nel finanziamento nell'ospitalità fornendo accesso al capitale a albergatori diversi qualificati.
Wyndham Hotels & Resorts se ha asociado con la firma de inversión Lafayette Square para proporcionar hasta 100 millones de dólares en oportunidades de financiamiento para propietarios de hoteles diversos. La iniciativa apoya los programas BOLD (Black Owners and Lodging Developers) y Women Own the Room de Wyndham, que ya han resultado en más de 100 acuerdos hoteleros con hoteleros negros y mujeres. La Dra. Amina James se convirtió en la primera franquiciada de Wyndham en recibir financiamiento a través de esta asociación, lo que le permitió adquirir y mejorar la propiedad Wyndham Lake Charles en Louisiana. La colaboración tiene como objetivo abordar las inequidades de financiamiento en la hospitalidad, proporcionando acceso a capital a hoteleros diversos calificados.
Wyndham Hotels & Resorts는 투자 회사 Lafayette Square와 협력하여 다양한 호텔 소유자에게 최대 1억 달러의 자금 기회를 제공합니다. 이 이니셔티브는 100개 이상의 흑인 및 여성 호텔 업주와의 호텔 거래를 이미 가져온 Wyndham의 BOLD(흑인 소유자 및 숙소 개발자) 및 Women Own the Room 프로그램을 지원합니다. Amina James 박사는 이 파트너십을 통해 자금을 받는 첫 번째 Wyndham 프랜차이즈가 되어 그녀의 루이지애나주 Wyndham Lake Charles 소유지를 인수하고 업그레이드할 수 있게 되었습니다. 이 협력은 자격이 있는 다양한 호텔 업주에게 자본 접근을 제공하여 환대 산업의 자금 불균형 문제를 해결하는 것을 목표로 합니다.
Wyndham Hotels & Resorts s'est associé à la firme d'investissement Lafayette Square pour fournir jusqu'à 100 millions de dollars d'opportunités de financement aux propriétaires d'hôtels divers. L'initiative soutient les programmes BOLD (Black Owners and Lodging Developers) et Women Own the Room de Wyndham, qui ont déjà abouti à plus de 100 accords hôteliers avec des hôteliers noirs et des femmes. Dr. Amina James est devenue la première franchisée Wyndham à recevoir des financements grâce à ce partenariat, lui permettant d'acquérir et de rénover la propriété Wyndham Lake Charles en Louisiane. La collaboration vise à remédier aux inégalités de financement dans l'hôtellerie en fournissant un accès au capital aux hôteliers diversifiés qualifiés.
Wyndham Hotels & Resorts hat sich mit der Investmentfirma Lafayette Square zusammengeschlossen, um bis zu 100 Millionen Dollar an Finanzierungsmöglichkeiten für verschiedene Hotelbesitzer bereitzustellen. Die Initiative unterstützt die BOLD-Programme (Black Owners and Lodging Developers) und Women Own the Room von Wyndham, die bereits zu über 100 Hotelgeschäften mit schwarzen und weiblichen Hotelier führten. Dr. Amina James wurde die erste Wyndham-Franchise-Partnerin, die durch diese Partnerschaft Finanzierung erhielt, was es ihr ermöglichte, die Wyndham Lake Charles-Liegenschaft in Louisiana zu erwerben und zu renovieren. Die Zusammenarbeit zielt darauf ab, Finanzierungsungleichheiten in der Gastfreundschaft anzugehen, indem sie qualifizierten vielfältigen Hoteliers den Zugang zu Kapital ermöglicht.
- Partnership with Lafayette Square provides access to $100 million in financing for diverse hoteliers
- BOLD and Women Own the Room programs have generated over 100 hotel deals
- 20+ hotels from these diversity initiatives are already operational
- First successful financing deal completed with Dr. Amina James for Wyndham Lake Charles
- None.
Insights
This strategic partnership between Wyndham and Lafayette Square represents a significant financial initiative with
The initiative builds upon Wyndham's existing BOLD and Women Own the Room programs, which have already facilitated over 100 hotel deals. This new financing channel could accelerate franchise growth while diversifying Wyndham's owner base. For investors, this represents a calculated growth strategy that combines social impact with business expansion, potentially driving long-term revenue through increased franchise fees and property development.
This initiative strategically positions Wyndham in the growing ESG-focused investment landscape while addressing a significant market inefficiency in hotel ownership diversity. The program's structure, combining capital access with operational support, creates a sustainable model for franchise expansion. Current metrics showing 20+ operational properties from the diversity initiatives validate the approach's viability.
The partnership with Lafayette Square adds credibility and institutional backing to Wyndham's diversity efforts, potentially attracting more qualified franchisees and institutional investors. This could lead to accelerated growth in underserved markets while strengthening Wyndham's competitive position in the franchise development space.
Lafayette Square targeting up to
Lafayette Square's investment strategy addresses a critical issue diverse hoteliers face when it comes to access to capital and is the latest component of Wyndham's BOLD (Black Owners and Lodging Developers) and Women Own the Room initiatives, which aim to bolster hotel ownership by Black and women entrepreneurs by addressing the unique challenges faced by each community. From networking and educational opportunities via the newly launched Accelerator Circle, to operational support and complimentary services to help maximize revenue, each program offers tailored solutions to help entrepreneurs on their path to hotel ownership. Together, BOLD and Women Own the Room have resulted in more than 100 hotel deals with Black and women hoteliers, of which more than 20 are now open.
"Inequities still exist within hospitality, especially when it comes to financing. Champions like Lafayette Square—who believe in our same mission—can help us bring greater representation to our industry. There are deserving, credible hoteliers that continue to face roadblocks, and we're committed to using our network to not only give the keys to hotel ownership to more diverse owners, but ultimately help give them the access to tools, resources and partners they need to succeed."
- Galen Barrett, VP, Strategic Franchise Initiatives, Wyndham Hotels & Resorts
"Financing is an ongoing issue—particularly for diverse hotel owners— and there's a growing need to intervene. We believe in elevating entrepreneurs who have historically not had the backing to succeed. Tapping into Wyndham's network brings us and our resources to the epicenter of hospitality, helping make hotel ownership more attainable to qualified hoteliers."
- Abhay Patel, Managing Director, Lafayette Square
Advancing Hotel Ownership
Despite a background in real estate and experience owning a hotel in
Because of Wyndham's connection to Lafayette Square, Dr. James worked out a package solution facilitating the acquisition of her second hotel, which is now open as the Wyndham Lake Charles. With the financing, Dr. James plans to upgrade the property and streamline operations with a third-party management team.
"Because of Wyndham's support, the credibility they saw in me and their connection to Lafayette Square, I can now say I own two hotels. BOLD and Women Own the Room are actively changing hospitality by forging the path – and knocking down the barriers along the way – to make hotel ownership possible. That's a vision and a mission I'm proud to be part of."
- Amina James, Wyndham Franchisee and Member of BOLD by Wyndham
For more information on franchising opportunities with Wyndham, visit https://development.wyndhamhotels.com/. To learn more about BOLD by Wyndham, visit here. To learn more about Women Own the Room, visit here.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of approximately 893,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 112 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.
About Lafayette Square
Lafayette Square invests in middle market companies while positively supporting people and communities. We believe the demand for capital in businesses headquartered outside of high-income places is an overlooked opportunity. We seek investment opportunities that stimulate economic growth across
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to future availability of financing for hotel owners. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; global or regional health crises or pandemics including the resulting impact on Wyndham's business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between
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SOURCE Wyndham Hotels & Resorts
FAQ
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