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The Wendy’s Company (Nasdaq: WEN) stands as the world's third largest quick-service hamburger chain, boasting a system of over 7,157 franchise and company-owned restaurants across 30 countries as of 2023. With annual systemwide sales reaching $12.3 billion, Wendy’s not only leads in innovation but also in customer loyalty, consistently outperforming competitors like Burger King.
Founded in 1969 by Dave Thomas in Columbus, Ohio, Wendy’s is renowned for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and signature items like chili, baked potatoes, and the Frosty® dessert. The company has a strong focus on quality, encapsulated in its motto, “Quality is our Recipe®.”
Wendy’s revenue streams are diversified, coming from the sale of hamburgers, chicken sandwiches, salads, and fries across its company-owned footprint, and through franchise royalty and marketing fund payments. Franchisees, who account for 94% of the total stores, also contribute through advisory fees and franchise flipping.
Recent milestones include the opening of a new restaurant inside the University of Kansas Memorial Union, underscoring Wendy’s commitment to community and strategic partnerships. Financially, Wendy’s demonstrated strong performance in 2023, marking its 13th consecutive year of global same-restaurant sales growth. The company accelerated digital sales and expanded its U.S. Company-operated restaurant margin to pre-COVID levels, despite inflationary challenges.
Looking ahead, Wendy’s aims to further accelerate global growth, enhance restaurant margins significantly, and drive long-term shareholder value. Recent initiatives include investments to boost global expansion and digital sales, as well as new product launches like the Cinnabon® Pull-Apart and Saucy Nuggs, which are set to attract more customers.
Wendy’s is also deeply committed to social responsibility, prominently supporting the Dave Thomas Foundation for Adoption® and its Wendy’s Wonderful Kids® program. These efforts aim to find a loving, forever home for every child waiting to be adopted from the North American foster care system.
For more details on Wendy’s and its offerings, visit www.wendys.com.
*Fresh beef available in the contiguous U.S., Alaska, and Canada.
To celebrate the fifth anniversary of its $5 Biggie Bag, Wendy's offers customers a free small Frosty with every Biggie Bag purchase through the Wendy's app. This promotion runs from June 20 to June 30 nationwide at participating locations. The Biggie Bag, introduced in 2019, includes a choice of a Jr. Bacon Cheeseburger or Crispy Chicken Sandwich, 4-piece Chicken Nuggets, Jr. Hot & Crispy Fries, and a small drink. Additionally, Wendy's introduces a -time Triple Berry Frosty available for free with UberEats orders over $15 through June 24.
Wendy's has introduced a new -time summer treat, the Triple Berry Frosty. Launched on June 12, 2024, this new Frosty flavor combines strawberry, blackberry, and raspberry to offer a refreshing, sweet, and tart experience. Available nationwide, the Triple Berry Frosty aims to cater to growing Frosty fandom and seasonal cravings. Wendy's fans can earn reward points by ordering through the Wendy's app or MyWendy's account, enhancing customer engagement and loyalty. This new offering continues Wendy's tradition of evolving their iconic Frosty lineup, which dates back to 1969.
Wendy's is introducing 'Saucy Nuggs,' seven new flavored chicken nuggets available via the Wendy's app starting June 3, 2024, with in-app delivery fees waived for the week. The new flavors include Honey BBQ, Garlic Parm, Buffalo, Spicy Honey BBQ, Spicy Garlic Parm, Spicy Buffalo, and Spicy Ghost Pepper. Nationwide availability begins June 10. Wendy's aims to enhance the culinary experience with these new flavors. Additionally, from June 12 to June 18, DoorDash will offer promotions like free Nuggs with qualifying purchases.
The Wendy's Company (NASDAQ: WEN) has announced the appointment of Abigail Pringle as President, U.S., and E.J. Wunsch as President, International, effective June 17, 2024. Pringle, formerly President, International and Chief Development Officer, has been with Wendy's since 2002, contributing significantly to its development and strategic initiatives. Wunsch, previously Chief Legal Officer since 2016, brings extensive international experience from his tenure at Procter & Gamble. The new roles aim to accelerate growth in both the U.S. and international markets, with Pringle overseeing over 6,000 U.S. restaurants and Wunsch managing operations across 33 countries and U.S. territories. CEO Kirk Tanner emphasizes that these leadership changes will help drive faster growth in same-restaurant sales, digital initiatives, and new restaurant development.
Wendy's announces a new $3 English Muffin deal, available starting today at participating locations. Customers can choose between a Bacon, Egg & Cheese or Sausage, Egg & Cheese English Muffin combo, which includes small Seasoned Potatoes. Additionally, Wendy's introduces a new Sausage Breakfast Burrito, featuring a grilled sausage patty, fresh cracked eggs, seasoned breakfast potatoes, American cheese, and cheese sauce wrapped in a tortilla, served with Cholula Hot Sauce.
This initiative is part of Wendy's efforts to enhance its breakfast offerings, following the successful launch of the Bacon Breakfast Burrito. The $3 English Muffin deal can be ordered online or via the Wendy's app, with additional promotions available for DoorDash members from May 31 to June 6.
Wendy's introduces the Nuggs Party Pack for chicken nugget enthusiasts, featuring 50 white-meat nuggets, available in select markets. Fans can enjoy free 6-piece nuggets with any purchase every Wednesday through the Wendy's app. A new interactive map, WendysNuggParty.com, helps fans locate participating restaurants offering the Nuggs Party Pack. Fans can also save $3 off any $15+ purchase with the Wendy's app offer.
The Wendy's Company released its 2023 Corporate Responsibility report, showcasing progress in responsible food sourcing, workplace equity, and emissions reduction. The report highlights stakeholder collaboration and transparency in achieving sustainability goals.
The Wendy's Company announced that Lindsay Radkoski, U.S. Chief Marketing Officer, will join the Senior Leadership Team under President and CEO Kirk Tanner. Radkoski will now lead Global Marketing Centers of Excellence, taking on additional responsibilities following the departure of the Global CMO. With a focus on customer relationships and digital marketing, Wendy's aims to drive profitable sales growth and enhance customer loyalty.
The Wendy's Company reported unaudited results for the first quarter of 2024, showing positive growth in global same-restaurant sales, U.S. breakfast sales, and digital sales mix. The company remains focused on executing plans to drive long-term shareholder value. Financially, total revenues increased, U.S. Company-operated restaurant margin expanded, net income grew, and adjusted earnings per share saw an increase. However, the operating profit decreased due to higher investments in breakfast advertising and other expenses.
Wendy's, in partnership with Coca-Cola and Keurig Dr Pepper, is supporting National Foster Care Month by donating $5 to the Dave Thomas Foundation for Adoption for every QR code scan on cold beverage cups, up to $500,000 in total. On National Foster Care Day, delivery and service fees for in-app orders will be waived. Customers can also enjoy a free Coca-Cola or Dr Pepper drink with purchase offer throughout the month.
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