Weave Expands Leadership Team, Naming Brett White as President and Chief Operating Officer and Branden Neish as Chief Product Officer

Rhea-AI Summary

Weave (NYSE: WEAV) announces key leadership changes aimed at enhancing operational execution and driving growth. Brett White, former COO and CFO of Mindbody, is appointed President and COO effective April 25. He will continue as a Board member. Branden Neish joins as Chief Product Officer on April 26, bringing extensive product innovation experience from companies like Progressive Leasing and Ancestry.com. Current COO Marty Smuin will transition to an advisory position, while Chief Legal Officer Wendy Harper departs for a new opportunity. These changes are expected to bolster Weave's market presence and product innovation.

Positive

• Brett White's leadership is expected to enhance operational execution and strategic priorities.
• Branden Neish's experience in product innovation may drive significant advancements in Weave's offerings.
• Leadership changes could accelerate revenue growth for Weave.

Negative

• Marty Smuin's departure may raise concerns about continuity in operational leadership.
• Wendy Harper's exit could affect legal oversight and corporate governance.

Former SaaS COO and CEO join Weave to strengthen operational execution, drive product innovation, and accelerate revenue growth

LEHI, Utah--(BUSINESS WIRE)-- Weave (NYSE: WEAV), a leading all-in-one customer communications and engagement software platform for small and medium-sized businesses, announced two new additions to its leadership today. Weave’s expansion of its world-class executive team will continue to strengthen its operational and product capabilities, adding value to both customers and shareholders as the company focuses on accelerating growth.

Brett White will be President and Chief Operating Officer, effective April 25. White, formerly COO and CFO at Mindbody, is a highly skilled and accomplished public company executive with extensive SaaS and payments experience building world-class financial and operational teams. White joined the Weave Board of Directors in July 2020 and will continue to serve as a Director, stepping down from his role as Audit Committee Chair. Board Chairperson Stuart Harvey has been appointed to replace White as Audit Committee Chair.

“Brett White has been an instrumental Board member guiding Weave as we scaled operations and prepared for our initial public offering,” said Roy Banks, Weave CEO. “His deep understanding of verticalized software solutions, the payments industry and the strong fundamentals of Weave’s business and financial model make him the right person to help execute Weave’s strategic priorities to accelerate our growth.”

Additionally, Branden Neish will be joining Weave as Chief Product Officer, effective April 26. Neish, a product visionary and former CEO of Agemni and Co-Founder/CEO of Gear.com, will lead product strategy to build scalable and innovative solutions for Weave’s customers. Neish has driven product design, development and transformation at Progressive Leasing, Ancestry.com and General Motors, adding significant revenue to those businesses.

"These exciting additions to our executive team position us to continue accelerating Weave’s growth, product innovation and market leadership,” said Banks. “Branden and Brett will be instrumental in driving Weave’s vision to delight customers as the leading all-in-one communications and engagement platform for small and medium-sized businesses.”

Weave also announced that effective April 25, Marty Smuin, current Chief Operating Officer, will step down in connection with Mr. White’s appointment. Smuin will remain in an advisory role until June 1 to ensure a smooth transition. Additionally, Weave announced that its Chief Legal Officer, Wendy Harper, will be leaving Weave for a new opportunity effective May 2.

About Weave

Weave is a leading all-in-one customer communications and engagement software platform for small and medium-sized businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. To learn more, visit www.getweave.com/newsroom/

View source version on businesswire.com: https://www.businesswire.com/news/home/20220422005126/en/

Kali Geldis

Director of Communications, Weave

pr@getweave.com

Source: Weave

FAQ

Who are the new executives joining Weave?

Brett White is appointed President and COO, while Branden Neish joins as Chief Product Officer.

What roles do Brett White and Branden Neish have at Weave?

Brett White will oversee operational execution and strategic initiatives, and Branden Neish will lead product strategy.

When do the new appointments at Weave take effect?

Brett White's role starts on April 25, and Branden Neish's role begins on April 26.

What is the impact of Marty Smuin's departure on Weave?

Smuin's departure raises concerns about continuity in leadership, though he will assist during the transition.

Why did Chief Legal Officer Wendy Harper leave Weave?

Wendy Harper is leaving for a new opportunity, which may impact Weave's legal governance.