Workday Puts AI Agents Center Stage with Rock Stars Gwen Stefani, Paul Stanley, and Billy Idol
Workday (NASDAQ: WDAY) launches a new marketing campaign featuring rock legends Gwen Stefani, Paul Stanley, and Billy Idol to promote its AI agent technology. The campaign, debuting at The Masters from April 7-13, 2025, includes two TV commercials: 'Carmen the Rock Star' and 'Goodnight Rock Stars'.
The ads humorously contrast rock stars attempting corporate life while highlighting Workday's role-based AI agents, which differ from typical task-based agents by containing configurable skills to perform hundreds of tasks. These agents include specialized functions for Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimization.
The campaign emphasizes how Workday's AI technology is transforming work environments, enabling collaboration between human employees and digital labor. CMO Emma Chalwin states that 'Agentic AI is not just changing how work gets done, it's reshaping the future of work itself.'
Workday (NASDAQ: WDAY) lancia una nuova campagna di marketing con protagonisti le leggende del rock Gwen Stefani, Paul Stanley e Billy Idol per promuovere la sua tecnologia di agenti AI. La campagna, che debutterà al Masters dal 7 al 13 aprile 2025, include due spot televisivi: 'Carmen the Rock Star' e 'Goodnight Rock Stars'.
Le pubblicità mettono in contrasto in modo umoristico le stelle del rock che tentano di adattarsi alla vita aziendale, evidenziando il ruolo degli agenti AI basati su ruoli di Workday, che si differenziano dagli agenti tipici basati su compiti grazie alle loro abilità configurabili per eseguire centinaia di attività. Questi agenti includono funzioni specializzate per Contratti, Buste Paga, Audit Finanziari, Politiche, Reclutamento, Mobilità dei Talenti, Successione e Ottimizzazione.
La campagna sottolinea come la tecnologia AI di Workday stia trasformando gli ambienti di lavoro, consentendo la collaborazione tra dipendenti umani e lavoro digitale. La CMO Emma Chalwin afferma che 'l'AI agentica non sta solo cambiando il modo in cui si svolge il lavoro, ma sta rimodellando il futuro stesso del lavoro.'
Workday (NASDAQ: WDAY) lanza una nueva campaña de marketing con las leyendas del rock Gwen Stefani, Paul Stanley y Billy Idol para promover su tecnología de agentes de IA. La campaña, que debutará en The Masters del 7 al 13 de abril de 2025, incluye dos comerciales de televisión: 'Carmen the Rock Star' y 'Goodnight Rock Stars'.
Los anuncios contrastan humorísticamente a las estrellas del rock que intentan la vida corporativa, destacando el papel de los agentes de IA basados en roles de Workday, que se diferencian de los agentes típicos basados en tareas al contener habilidades configurables para realizar cientos de tareas. Estos agentes incluyen funciones especializadas para Contratos, Nómina, Auditoría Financiera, Políticas, Reclutamiento, Movilidad del Talento, Sucesión y Optimización.
La campaña enfatiza cómo la tecnología de IA de Workday está transformando los entornos laborales, permitiendo la colaboración entre empleados humanos y trabajo digital. La CMO Emma Chalwin afirma que 'la IA agentiva no solo está cambiando cómo se realiza el trabajo, está remodelando el futuro del trabajo en sí.'
워크데이 (NASDAQ: WDAY)가 록의 전설 그웬 스테파니, 폴 스탠리, 빌리 아이들을 특징으로 하는 새로운 마케팅 캠페인을 출시하여 AI 에이전트 기술을 홍보합니다. 이 캠페인은 2025년 4월 7일부터 13일까지 열리는 마스터스에서 첫 선을 보이며, 두 개의 TV 광고인 '카르멘 더 록 스타'와 '굿나잇 록 스타스'를 포함합니다.
광고는 록 스타들이 기업 생활을 시도하는 모습을 유머러스하게 대조하며, 일반적인 작업 기반 에이전트와는 달리 수백 가지 작업을 수행할 수 있는 구성 가능한 기술을 포함하는 워크데이의 역할 기반 AI 에이전트를 강조합니다. 이러한 에이전트는 계약, 급여, 재무 감사, 정책, 채용, 인재 이동, 승계 및 최적화를 위한 전문 기능을 포함합니다.
캠페인은 워크데이의 AI 기술이 작업 환경을 어떻게 변화시키고 있는지를 강조하며, 인간 직원과 디지털 노동 간의 협업을 가능하게 합니다. CMO 엠마 찰윈은 '에이전틱 AI는 단순히 작업 수행 방식을 변화시키는 것이 아니라, 일의 미래 자체를 재형성하고 있다'고 말합니다.
Workday (NASDAQ: WDAY) lance une nouvelle campagne de marketing avec les légendes du rock Gwen Stefani, Paul Stanley et Billy Idol pour promouvoir sa technologie d'agents d'IA. La campagne, qui fera ses débuts lors des Masters du 7 au 13 avril 2025, comprend deux publicités télévisées : 'Carmen the Rock Star' et 'Goodnight Rock Stars'.
Les annonces contrastent humoristiquement les rock stars tentant de s'adapter à la vie en entreprise, tout en mettant en avant le rôle des agents d'IA basés sur les rôles de Workday, qui se distinguent des agents typiques basés sur des tâches par leurs compétences configurables pour effectuer des centaines de tâches. Ces agents incluent des fonctions spécialisées pour les Contrats, la Paie, l'Audit Financier, les Politiques, le Recrutement, la Mobilité des Talents, la Succession et l'Optimisation.
La campagne souligne comment la technologie d'IA de Workday transforme les environnements de travail, permettant la collaboration entre les employés humains et le travail numérique. La CMO Emma Chalwin déclare que 'l'IA agentique ne change pas seulement la façon dont le travail est effectué, elle redéfinit l'avenir du travail lui-même.'
Workday (NASDAQ: WDAY) startet eine neue Marketingkampagne mit Rocklegenden Gwen Stefani, Paul Stanley und Billy Idol, um seine KI-Agententechnologie zu bewerben. Die Kampagne, die vom 7. bis 13. April 2025 bei den Masters debütiert, umfasst zwei TV-Werbespots: 'Carmen the Rock Star' und 'Goodnight Rock Stars'.
Die Werbung kontrastiert humorvoll Rockstars, die versuchen, sich in das Unternehmensleben einzugewöhnen, und hebt die Rolle von Workdays rollenbasierten KI-Agenten hervor, die sich von typischen aufgabenbasierten Agenten unterscheiden, da sie konfigurierbare Fähigkeiten zur Ausführung von Hunderten von Aufgaben enthalten. Diese Agenten umfassen spezialisierte Funktionen für Verträge, Gehaltsabrechnung, Finanzprüfung, Richtlinien, Rekrutierung, Talentmobilität, Nachfolge und Optimierung.
Die Kampagne betont, wie die KI-Technologie von Workday Arbeitsumgebungen transformiert und die Zusammenarbeit zwischen menschlichen Mitarbeitern und digitaler Arbeit ermöglicht. CMO Emma Chalwin erklärt, dass 'agentische KI nicht nur verändert, wie Arbeit erledigt wird, sondern die Zukunft der Arbeit selbst neu gestaltet.'
- Launch of comprehensive role-based AI agents capable of performing hundreds of tasks
- Strategic marketing campaign featuring high-profile celebrities
- Expansion of AI capabilities across multiple business functions
- None.
Rockers Tell Office Workers "We'll Stay Out of Your World, if You Stay Out of Ours"
Experience the full interactive Multichannel News Release here: https://www.multivu.com/workday/9323851-en-workday-ai-agents-gwen-stefani-paul-stanley-billy-idol-rock-stars-campaign
The commercials playfully contrast the worlds of rock 'n' roll and business with Stefani, Idol, and Stanley trading their leather studs for power suits and attending countless meetings, engaging in small talk with colleagues in the office, and grappling with corporate jargon.
Superstar Gwen Stefani quips, "You think AI agents can handle your tasks? Watch me handle my agent!"
Rock and roll hall of famer Paul Stanley comments, "So you corporate types think you're rock stars? That's as ridiculous as us being corporate types! When your weekend routine involves smashing guitars on stage, a boring office job just doesn't compare…"
Punk rock legend Billy Idol adds, "You think that using AI to help you get work done is challenging the status quo? How about trashing hotel rooms?!"
Workday AI Agents Take Center Stage
While the rockers might not understand, Workday AI agents are making its customers rock stars of the business world. While most agents in the market today are task-based, follow specific step-by-step instructions, and complete a single task repetitively, Workday's role-based agents contain a configurable set of 'skills' and can perform hundreds of individual tasks. These agents help streamline and automate processes across a particular job or role, freeing people up to focus on more strategic work. Workday's previously announced role-based agents include Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimize Agents.
"Agentic AI is not just changing how work gets done, it's reshaping the future of work itself – a future where human employees and digital labor will work side-by-side," said Emma Chalwin, chief marketing officer, Workday. "Our latest campaign playfully illustrates how our customers – the true 'rock stars' of business – use Workday to manage their people, money, and agents, reflecting our core value of fun and commitment to helping our customers move forever forward."
For more information and to view Workday's new commercials, visit:
- Workday YouTube, "Carmen the Rock Star."
- Workday YouTube, "Goodnight Rock Stars."
- Workday Homepage.
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About Workday
Workday is the AI platform for managing people, money, and agents. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 11,000 organizations around the world and across industries – from medium-sized businesses to more than
© 2025 Workday, Inc. All rights reserved. Workday and the Workday logo are registered trademarks of Workday, Inc. All other brand and product names are trademarks or registered trademarks of their respective holders.
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SOURCE Workday, Inc.
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