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Wallbox Charges Up Super Bowl LVI by Asking Americans to Embrace Electricity – Even If You’ve Been Struck by Lightning
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Rhea-AI Summary
Wallbox (NYSE:WBX), a global EV charging solutions provider, has launched its first U.S. commercial featuring lightning strike survivor Seth Thomas. Set to air during Super Bowl LVI on February 13, 2022, the ad highlights Wallbox's ease of use, safety, and environmental friendliness in EV charging. The marketing campaign aims to promote EV adoption, emphasizing Wallbox's role in helping drivers transition from traditional vehicles. The campaign will also run in key European markets starting February 4, 2022, showcasing Wallbox's comprehensive solutions for residential and public use.
Positive
Launch of first-ever U.S. commercial during Super Bowl LVI targeting a large audience.
Features a relatable narrative with a survivor to highlight safety and ease of use of Wallbox chargers.
The marketing campaign supports growing EV adoption in the U.S. market.
Expanding marketing efforts in key European markets to boost brand presence.
Negative
None.
The electric vehicle (EV) charger company is airing its first-ever commercial in the U.S. featuring a lightning strike survivor who is afraid of electricity, except when using his Wallbox
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--
According to a study by the University of California, an increase of one degree Celsius (1.8 degree Fahrenheit) in the average temperature increases the frequency of lightning strikes by 12%. The average temperature across the globe in 2020 increased by 0.98 of a degree Celsius (1.76 degree F), therefore, we’re on track to see more sparks fly – and, no, not the kind that you may feel when meeting your significant other. But can electricity help reduce lightning strikes? Transitioning to an electric vehicle can be a way to successfully reduce your impact on global warming, and Wallbox can help ease the transition from a gas-guzzler to an electric vehicle by providing a simple, at-home charging solution.
Embrace electricity, charge with Wallbox (Photo: Business Wire)
Don’t be afraid to embrace electricity, says Wallbox (NYSE:WBX), a leading provider of electric vehicle (EV) charging and energy management solutions worldwide. The brand shares the first peek of its Super Bowl LVI commercial set to air during the game on February 13, 2022. The commercial features Seth Thomas, a lightning strike survivor from Durham, North Carolina, who, despite his run-in with electricity, uses Wallbox to charge his electric vehicle based on its safety record, ease of use and environmental friendliness. If Seth can do it, so can you.
“EV adoption is accelerating in the U.S., and studies show that new EV drivers primarily charge their cars at home. As a global leader in home charging solutions - Wallbox has the hardware and software solutions designed to simplify the transition for Americans,” says Barbara Calixto, Chief Marketing Officer of Wallbox. “We are thrilled to debut our first commercial in the U.S. during the biggest annual game – Super Bowl LVI – while showing how seamlessly Wallbox chargers can fit into drivers' daily lives, even for those with electrophobia."
The 15-second Super Bowl commercial is part of an extensive marketing campaign Wallbox is activating in the U.S. and four key European markets; the UK, Germany, the Netherlands, and Sweden. The campaign, created by DAVID Madrid and DAVID Buenos Aires, will kick off in the U.S. on Feb 4th and peak on February 13, 2022, when the 15” spot airs during the second quarter of Super Bowl LVI.
The Wallbox Super Bowl spot preview can be viewed here.
About Wallbox Wallbox is a global technology company, dedicated to changing the way the world uses energy. Wallbox creates advanced electric vehicle charging and energy management systems that redefine users' relationship to the grid. Wallbox goes beyond electric vehicle charging to give users the power to control their consumption, save money, and live more sustainably. Wallbox offers a complete portfolio of charging and energy management solutions for residential, semi-public and public use in more than 80 countries. Founded in 2015 and headquartered in Barcelona, the company now employs over 700 people in its offices in Europe, Asia, and the Americas. For additional information, please visit www.wallbox.com.
Forward Looking Statements
This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding Wallbox’s televised advertisement at the Super Bowl and Wallbox’s product features. In some cases, you can identify forward-looking statements by terminology such as "anticipate," "believe," "may," "can," "should," "could," "might," "plan," "possible," "project," "strive," "budget," "forecast," "expect," "intend," "will," "estimate," "predict," "potential," "continue" or the negatives of these terms or variations of them or similar terminology, but the absence of these words does not mean that statement is not forward-looking. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking.
These forward-looking statements are based on management’s current expectations and beliefs. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Wallbox’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to the factors discussed under the caption "Risk Factors" in Wallbox’s final prospectus on Form 424(b)(3) filed with the SEC on November 12, 2021, as such factors may be updated from time to time in its other filings with the SEC, accessible on the SEC’s website at www.sec.gov and the Investors Relations section of Wallbox’s website at investors.wallbox.com.
These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any forward-looking statement that Wallbox makes in this press release speaks only as of the date of such statement. Except as required by law, Wallbox disclaims any obligation to update or revise, or to publicly announce any update or revision to, any of the forward-looking statements, whether as a result of new information, future events or otherwise.
