Unlock the Power of Storytelling: WEBTOON Entertainment Showcases Innovative Gen Z Marketing Solutions at AdWeek New York
WEBTOON Entertainment, a global leader in digital storytelling, is showcasing its innovative Gen Z marketing solutions at Advertising Week New York. The company has merged its North American ad business across webcomics and webnovels, creating Wattpad WEBTOON Ad Solutions. This consolidated team offers brands unique opportunities to connect with Gen Z audiences through WEBTOON and Wattpad platforms.
With a global reach of approximately 170M monthly active users, Wattpad WEBTOON Ad Solutions leverages creator-driven content and engaged communities. A proprietary survey reveals that 97% of users find WEBTOON entertaining, outperforming platforms like Roblox, Netflix, and TikTok. Additionally, 77% of users agree WEBTOON offers unique content, and 86% say it makes them feel good.
At Advertising Week, the team will host a panel titled 'Fandoms, Tropes and Reaching Gen Z Through Storytelling' and have a booth with exclusive swag giveaways and a networking lounge.
WEBTOON Entertainment, leader globale nella narrazione digitale, sta presentando le sue innovative soluzioni di marketing per la Gen Z durante l'Advertising Week di New York. L'azienda ha fuso la sua attività pubblicitaria nordamericana tra webcomic e webnovel, creando Wattpad WEBTOON Ad Solutions. Questo team consolidato offre ai marchi opportunità uniche di connettersi con il pubblico della Gen Z attraverso le piattaforme WEBTOON e Wattpad.
Con una portata globale di circa 170 milioni di utenti attivi mensili, Wattpad WEBTOON Ad Solutions sfrutta contenuti guidati dai creatori e comunità coinvolte. Un'indagine proprietaria rivela che il 97% degli utenti trova WEBTOON divertente, superando piattaforme come Roblox, Netflix e TikTok. Inoltre, il 77% degli utenti concorda sul fatto che WEBTOON offre contenuti unici, e l'86% afferma che li fa sentire bene.
Durante l'Advertising Week, il team ospiterà un panel intitolato 'Fandoms, Tropes e Raggiungere la Gen Z attraverso la Narrazione' e avrà uno stand con esclusivi omaggi e una lounge per il networking.
WEBTOON Entertainment, un líder global en narración digital, está mostrando sus innovadoras soluciones de marketing para la Generación Z en la Advertising Week de Nueva York. La empresa ha fusionado su negocio publicitario en América del Norte entre webcomics y webnovelas, creando Wattpad WEBTOON Ad Solutions. Este equipo consolidado ofrece a las marcas oportunidades únicas para conectarse con las audiencias de la Generación Z a través de las plataformas de WEBTOON y Wattpad.
Con un alcance global de aproximadamente 170 millones de usuarios activos mensuales, Wattpad WEBTOON Ad Solutions aprovecha contenido impulsado por creadores y comunidades comprometidas. Una encuesta propietaria revela que el 97% de los usuarios encuentra WEBTOON entretenido, superando plataformas como Roblox, Netflix y TikTok. Además, el 77% de los usuarios está de acuerdo en que WEBTOON ofrece contenido único, y el 86% dice que les hace sentir bien.
En la Advertising Week, el equipo albergará un panel titulado 'Fandoms, Tropes y Alcanzando a la Generación Z a través de la Narrativa' y tendrá un stand con regalos exclusivos y un salón de networking.
WEBTOON 엔터테인먼트는 디지털 스토리텔링의 글로벌 리더로서 뉴욕 광고주 주간에서 혁신적인 Z세대 마케팅 솔루션을 선보이고 있습니다. 이 회사는 북미 광고 비즈니스를 통합하여 웹코믹과 웹소설을 아우르는 Wattpad WEBTOON 광고 솔루션을 만들었습니다. 이 통합된 팀은 브랜드가 WEBTOON 및 Wattpad 플랫폼을 통해 Z세대 청중과 독특하게 연결할 수 있는 기회를 제공합니다.
약 1억 7천만 명의 월간 활성 사용자를 보유한 Wattpad WEBTOON 광고 솔루션은 창작자가 주도하는 콘텐츠와 참여하는 커뮤니티를 활용합니다. 전문 조사에 따르면 97%의 사용자가 WEBTOON을 재미있다고 느낍니다, Roblox, Netflix 및 TikTok과 같은 플랫폼보다 우수합니다. 또한, 77%의 사용자가 WEBTOON이 독특한 콘텐츠를 제공한다고 동의하며, 86%는 WEBTOON이 기분을 좋게 만든다고 말합니다.
광고주 주간 동안 팀은 '팬덤, 트로프 및 스토리텔링을 통한 Z세대 접근'이라는 제목의 패널을 주최하며, 독점 상품을 제공하는 부스와 네트워킹 라운지도 운영합니다.
WEBTOON Entertainment, un leader mondial du récit numérique, présente ses solutions marketing innovantes pour la Génération Z lors de l'Advertising Week à New York. L'entreprise a fusionné son activité publicitaire en Amérique du Nord à travers les webcomics et les webnovels, créant ainsi Wattpad WEBTOON Ad Solutions. Cette équipe consolidée offre aux marques des opportunités uniques de se connecter avec le public de la Génération Z via les plateformes WEBTOON et Wattpad.
Avec un portée mondiale d'environ 170 millions d'utilisateurs actifs mensuels, Wattpad WEBTOON Ad Solutions tire parti du contenu généré par les créateurs et des communautés engagées. Une enquête exclusive révèle que 97 % des utilisateurs trouvent WEBTOON divertissant, surpassant des plateformes comme Roblox, Netflix et TikTok. De plus, 77 % des utilisateurs s'accordent à dire que WEBTOON offre un contenu unique, et 86 % affirment que cela les fait se sentir bien.
Lors de l'Advertising Week, l'équipe animera un panel intitulé 'Fandoms, Tropes et atteindre la Génération Z à travers la narration' et disposera d'un stand avec des cadeaux exclusifs et un salon de réseautage.
WEBTOON Entertainment, ein globaler Marktführer im digitalen Geschichtenerzählen, präsentiert seine innovativen Marketinglösungen für die Gen Z während der Advertising Week in New York. Das Unternehmen hat sein nordamerikanisches Werbegeschäft fusioniert und bietet über Webcomics und Webnovels die Wattpad WEBTOON Ad Solutions an. Dieses konsolidierte Team bietet Marken einzigartige Möglichkeiten, um mit dem Gen Z-Publikum über die WEBTOON- und Wattpad-Plattformen zu interagieren.
Mit einer globalen Reichweite von etwa 170 Millionen aktiven Nutzern pro Monat nutzt Wattpad WEBTOON Ad Solutions creator-getriebene Inhalte und engagierte Gemeinschaften. Eine proprietäre Umfrage zeigt, dass 97% der Nutzer WEBTOON unterhaltsam finden, was Plattformen wie Roblox, Netflix und TikTok übertrifft. Zusätzlich stimmen 77% der Nutzer zu, dass WEBTOON einzigartige Inhalte bietet, und 86% sagen, dass es sie gut fühlen lässt.
Auf der Advertising Week wird das Team ein Panel mit dem Titel 'Fandoms, Tropes und Gen Z durch Geschichtenerzählen erreichen' veranstalten und einen Stand mit exklusiven Werbegeschenken und einer Networking-Lounge haben.
- Merged North American ad business across WEBTOON and Wattpad platforms
- Global reach of approximately 170M monthly active users
- 97% of users find WEBTOON entertaining, outperforming major platforms
- 77% of users agree WEBTOON offers unique content
- Users spend approximately 30 minutes on the platform per day
- None.
The company has merged its North American ad business across webcomics and webnovels, enabling advertisers to reach Gen Z audiences across WEBTOON and Wattpad
The newly unified Wattpad WEBTOON Ad Solutions offering delivers innovative strategies for brands to connect with Gen Z through the power of webcomics and webnovels. By leveraging two industry-leading storytelling platforms — WEBTOON and Wattpad — the Wattpad WEBTOON Ad Solutions ad offering helps brands tap into the company’s engaged communities and creator-driven content, forging meaningful connections with Gen Z audiences in an increasingly competitive digital landscape.
With a global reach of approximately 170M monthly active users1, Wattpad WEBTOON Ad Solutions combines the power of stories, creators, and community, enabling brands an opportunity to engage with Gen Z in ways that other platforms can’t match. In fact, according to a proprietary survey2 conducted by the company:
-
97% of users agree WEBTOON is entertaining and fun, achieving a higher score than other platforms including Roblox, Netflix and TikTok -
77% of users agree that WEBTOON has content that they can’t find anywhere else and; -
86% of users responded that WEBTOON makes them feel good
“At WEBTOON, our powerful storytelling platforms allow anyone to become a Creator, build an audience, and make money. Our digital storytelling formats are a sensation among Gen Z, who have fallen in love with the diversity of stories and voices we offer, while enabling them to engage with our content and build fan communities around it,” said David Lee, COO and CFO of WEBTOON Entertainment. “With users spending approximately 30 minutes on the platform per day3, we’ve created an incredible opportunity for brands to connect with passionate audiences who can’t find this content anywhere else.”
The Wattpad WEBTOON Ad solutions team will have a booth at Advertising Week with exclusive swag giveaways as well as a networking lounge. The team will also host a panel titled Fandoms, Tropes and Reaching Gen Z Through Storytelling, which will explore how WEBTOON’s unique IP and Creator Ecosystem connects a new generation of Creator-Influencers to passionate online fan communities. The discussion will focus on fan-favorite IP, emerging trends on WEBTOON and Wattpad, and how brands can leverage the platforms’ deep connections with Gen Z and their favorite stories.
To learn more about Wattpad WEBTOON Ad Solutions, please visit booth 16a and 16b at Advertising Week New York or email webtoonads@webtoon.com.
About WEBTOON Entertainment
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.
With approximately 170 million monthly active users (as of the quarter ended June 30, 2024), WEBTOON Entertainment’s IP & Creator Ecosystem of aligned companies include WEBTOON, Wattpad--the world’s leading webnovel platform--Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
1 As of the quarter ended June 30th, 2024
2 WEBTOON proprietary market research survey of US users, conducted in April 2024.
3 As of the quarter ended June 30th, 2024
View source version on businesswire.com: https://www.businesswire.com/news/home/20241002277716/en/
Sabena Singh
sabena.singh@wattpad.com
647-400-2874
Source: WEBTOON Entertainment
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