Wayfair Unveils Wayfair On Air, a Video Commerce Experience That Brings Entertainment, Ideas, and Inspiration to Shopping for All Things Home

Rhea-AI Summary

Wayfair Inc. (NYSE:W) has launched Wayfair On Air, an interactive video commerce experience on its app for iOS users. This feature aims to enhance product discovery through entertaining video content, showcasing a range of home products. Daily episodes will include formats like The Wayfair Rundown, offering affordable home solutions, and creator insights. The initiative is expected to engage customers, particularly during the holiday season, as they browse and shop seamlessly. Wayfair reported $14.8 billion in net revenue for the year ending June 30, 2021.

Positive

• Launch of innovative video commerce feature 'Wayfair On Air' enhances product discovery.
• Daily episodes feature multiple formats and creator insights, engaging potential customers.
• Seamless integration on the app encourages browsing and shopping simultaneously.
• Strong revenue generation of $14.8 billion for the twelve months ending June 30, 2021.

Negative

• None.

Episodes feature a roster of creators sharing exclusive deals, helpful design ideas, and clever solutions for all home furnishing categories

BOSTON--(BUSINESS WIRE)-- Wayfair Inc. (NYSE:W), one of the world’s largest destinations for the home, today announced the launch of Wayfair On Air, an immersive video commerce experience that helps consumers discover their favorite products across every room in the home. Available on the Wayfair app, Wayfair On Air brings entertainment, ideas, and inspiration to the brand’s seamless mobile shopping experience, with new episodes launching daily throughout the week.

Wayfair On Air brings entertainment, ideas, and inspiration to Wayfair's seamless mobile shopping experience (Graphic: Business Wire)

“At Wayfair, we focus on delivering the best possible shopping experience for home through great value and service, an unmatched selection, and innovative tools to help our customers create spaces that are just right for them,” noted Steve Oblak, Chief Commercial Officer, Wayfair. “With Wayfair On Air, we’re bringing amazing video content to our seamless mobile shopping experience, making product discovery entertaining and fun. We look forward to building upon this feature as we further expand our cast of creators and deliver even richer content experiences that engage and inspire our customers.”

At launch, Wayfair On Air’s content line-up includes studio show formats as well as a glimpse into creators’ own homes. Studio content includes The Wayfair Rundown, a daily format that focuses on affordable, inspirational solutions for homes of every size and style, and Two-Spaced, designed around multi-functional living. The growing list of creators includes celebrity chef Danny Boome, family blogger Amiyrah Martin, and shopping expert Albany Irvin. Consumers can also tune in to find holiday deals as well as seasonal tips and tricks as we approach the holiday season.

Consumers can access Wayfair On Air on the Wayfair app and by tapping the “Watch” button in the bottom navigation bar. They can then view dozens of episodes and browse every product featured while they watch, and then add their favorite items to their Lists or cart – all in one seamless experience.

Wayfair On Air is currently available on the Wayfair app for iOS users and can be downloaded here.

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

The Wayfair family of sites includes:

• Wayfair - Everything home for every budget.
• Joss & Main - Stylish designs to discover daily.
• AllModern - The best of modern, priced for real life.
• Birch Lane - Classic home. Comfortable cost.
• Perigold - The widest-ever selection of luxury home furnishings.

Wayfair generated $14.8 billion in net revenue for the twelve months ended June 30, 2021. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs approximately 16,000 people.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211102005380/en/

Wayfair Media Relations Contact:

Susan Frechette

PR@Wayfair.com

Wayfair Investor Relations Contact:

Jane Gelfand

IR@Wayfair.com

Source: Wayfair Inc.

FAQ

What is Wayfair On Air and when was it launched?

Wayfair On Air is an immersive video commerce experience launched by Wayfair Inc. to enhance the shopping experience on its app.

What are the features of Wayfair On Air?

Wayfair On Air includes daily episodes with various formats, focusing on home furnishing solutions and featuring insights from creators.

How does Wayfair On Air impact customer engagement?

It aims to improve customer engagement by offering entertaining video content that simplifies product discovery.

What was Wayfair's revenue for the past fiscal year?

Wayfair generated $14.8 billion in net revenue for the twelve months ending June 30, 2021.

On which platforms is Wayfair On Air available?

Wayfair On Air is currently available on the Wayfair app for iOS users.