Perigold Announces Second Confirmed Brick-and-Mortar Storefront for Spring 2025 in the Vibrant City of Houston

Rhea-AI Summary

Perigold, a luxury home retailer and part of Wayfair Inc. (NYSE:W), has announced its second brick-and-mortar location in Houston's Highland Village, set to open in spring 2025. The nearly 20,000-square-foot store will showcase high-end furniture, decor, lighting, kitchenware, bath, and tile products. This announcement follows their first planned store opening in West Palm Beach's CityPlace in fall 2025. The Houston location will feature Brand and Designer Shops with curated spaces by recognized designers like Marie Flanigan, Jessica Davis, and Evan Millárd.

Positive

• Expansion into physical retail with two confirmed store locations
• Strategic location in Houston's premium Highland Village shopping center
• Large retail footprint of 20,000 square feet
• Partnership with prominent designers for curated spaces

Negative

• Significant delay until store openings (Spring/Fall 2025)
• High operational costs associated with large physical retail spaces
• Potential risks in transition from pure e-commerce to brick-and-mortar model

Insights

Market Research Analyst

The expansion of Wayfair's luxury brand Perigold into physical retail represents a strategic pivot but has immediate financial impact. The 20,000 square foot Houston location, while significant for brand positioning, is a modest footprint compared to Wayfair's overall operations. The spring 2025 timeline suggests minimal near-term revenue contribution.

The move into brick-and-mortar follows industry trends where digital-native retailers are establishing physical presence to enhance customer experience and brand legitimacy in the luxury segment. Houston's selection is strategic given its wealthy demographic and strong real estate market, but the capital expenditure and operational costs of physical retail could pressure margins initially.

Luxury home retailer signs lease on second confirmed storefront as it rolls out its first foray into brick-and-mortar.

BOSTON--(BUSINESS WIRE)-- Perigold, the luxury home retailer serving as the destination for the industry’s best designers and brands, announces its second confirmed storefront location today, set to open spring 2025 in Houston, Texas, in Highland Village. This news follows the recent announcement of their expansion into brick-and-mortar with their West Palm Beach store opening in CityPlace in fall 2025.

Perigold Announces Second Confirmed Brick-and-Mortar Storefront for Spring 2025 in The Vibrant City of Houston (Photo: Business Wire)

“We are thrilled to announce the opening of our Houston storefront, further expanding Perigold’s presence in a market where we know there is a strong appetite for design and a lot of culture,” says Rebecca Ginns, Global Head of Perigold. “Houston will be our first-ever store. The team and I couldn’t be more excited to bring these amazing brands together and become a part of this community. I’m personally excited to spend more time in Texas at events like the Round Top Antiques Fair and build on some of our already existing relationships in the area. We look forward to introducing everyone to Perigold in person for the first time next spring!”

Expanding Houston’s Luxury Shopping Scene
Perigold is proud to bring its collection of luxury home brands to Houston with the opening of its storefront. Known for its curated selection of high-end furniture, decor, and designer-loved brands, the new location will offer Houstonians an unparalleled shopping experience, boasting nearly 20K square feet of products across home categories, from furniture and decor to lighting, kitchenware, bath, and tile. This expansion marks a significant milestone in Perigold’s mission to make luxury home design more accessible, providing guests the opportunity to experience premium craftsmanship and design excellence firsthand. A common thread across their stores will be their Brand and Designer Shops. The stores will feature unique spaces, offering style and design inspiration curated by locally and nationally recognized design partners such as Marie Flanigan, Jessica Davis, Evan Millárd, Julie Neill, and more.

“I’m excited to see Perigold opening a brick-and-mortar location, and Houston is the perfect place for it,” notes Marie Flanigan, acclaimed Houston designer and longtime partner of Perigold. “As the country’s fourth-largest city, it’s home to incredible artisans, designers, and design enthusiasts who will be thrilled to have access to these premium brands in person. Houston’s vibrant design community makes it the ideal backdrop for Perigold’s curated offering.”

This decision reflects Perigold’s commitment to serving and growing its sophisticated and enthusiastic customer base, with Houston’s dynamic and design-forward spirit making it the perfect destination to launch its brick-and-mortar efforts.

About Perigold
Perigold is the destination for luxury home. Established in 2017, Perigold offers an unmatched selection of the world’s best design brands with unique pieces for every style and space. The brand offers the highest quality pieces for your home, backed by a quality guarantee and expert concierge support. They also offer free white-glove delivery and 30-day returns on most items. Headquartered in Boston, Massachusetts, Perigold is part of the Wayfair Inc. (NYSE:W) brand portfolio. For more information on Perigold, please visit www.perigold.com and follow @perigold on Instagram, Facebook, and Pinterest.

About Highland Village
Highland Village is the premier shopping destination in Houston, serving as the home to a number of prestigious nationally known retailers, exclusive specialty stores, and fine restaurants. Established in 1957, Highland Village shopping center has more than 60 luxury boutiques.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241030056696/en/

perigold@smallgirlspr.com

Source: Perigold

FAQ

When will Perigold open its Houston store?

Perigold's Houston store is scheduled to open in spring 2025 in Highland Village.

How large will Perigold's Houston store be?

The Houston store will be nearly 20,000 square feet in size.

What products will Perigold's Houston store offer?

The store will offer luxury furniture, decor, lighting, kitchenware, bath, and tile products.

Which designers are partnering with Perigold's new stores?

The stores will feature spaces curated by designers including Marie Flanigan, Jessica Davis, Evan Millárd, and Julie Neill.