VIZIO Rolls Out Innovations During Inaugural Developer Conference

Rhea-AI Summary

VIZIO hosted its inaugural Developer Conference on July 14, 2022, attracting over 250 attendees from various sectors. The event showcased VIZIO's platform capabilities and featured the launch of the Preferred Developer Program, aimed at simplifying the onboarding for new content partners. Developers were informed about integrating apps and enhancing consumer experiences through VIZIO's advanced advertising business and subscription management system. The conference highlighted VIZIO's commitment to innovation, reinforcing its position in the entertainment market.

Positive

• Over 250 attendees from 65 organizations participated in the Developer Conference.
• Launch of the Preferred Developer Program to accelerate onboarding of content partners.
• Showcase of VIZIO's latest hardware and software innovations, enhancing app integration.

Negative

• None.

Unveils Dedicated Developer Program and Opportunities for Building Premium Entertainment Experiences for Millions of VIZIO Users

IRVINE, Calif.--(BUSINESS WIRE)-- VIZIO (NYSE: VZIO) brought together over 250 attendees for its first Developer Conference on July 14, 2022, with representation from over 65 organizations including media networks, content distributors, studios, app developers, and tech partners.

VIZIO Rolls Out Innovations During Inaugural Developer Conference (Graphic: Business Wire)

“Hosting VIZIO’s inaugural Developer Conference this year is especially exciting, as we are able to showcase the way we’ve revolutionized the marketplace over the past two decades,” said Katherine Pond, Group Vice President, Platform Content and Partnerships at VIZIO. “We’re looking forward to the continued innovation we will deliver to consumers coming out of this event.”

The conference included sessions from key members of VIZIO’s product, software, and engineering teams who walked through VIZIO’s platform, and the capabilities offered for creating unique entertainment experiences. VIZIO showcased its latest hardware and software innovations, showing developers and content partners how to easily integrate and launch an application on the VIZIO platform for millions of users to enjoy.

During the conference, VIZIO unveiled its Preferred Developer Program, created to optimize and accelerate the onboarding process for new content partners by providing a list of preferred development partners who specialize in building solutions for the VIZIO platform. This program is available nationwide and helps connect certified developers and content distributors, big and small, to build apps and experiences for VIZIO Smart TVs.

Developers were able to hear firsthand about:

• Efficiently building and launching an app on the VIZIO platform to quickly deliver even more content to consumers
• Integrating with VIZIO’s payment & subscription management platform, VIZIO Account
• Inclusion in VIZIO Voice and universal search through metadata integration to promote enhanced discoverability
• Promotion and exposure on the VIZIO platform thanks to VIZIO’s content-forward Home Screen
• VIZIO’s latest advancements in its direct-to-device advertising business, which will help partners further enhance the ad-supported consumer experience

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220728005428/en/

Press Contact for VIZIO

Fabric Media

Melissa Hourigan

720-608-1919

viziovip@fabricmedia.net

Source: VIZIO

FAQ

What was discussed at VIZIO's Developer Conference on July 14, 2022?

The conference featured sessions on VIZIO's platform capabilities and included the launch of the Preferred Developer Program to optimize the onboarding process for content partners.

Why is the Preferred Developer Program important for VIZIO?

The Preferred Developer Program streamlines the onboarding process for new content partners, helping them to build apps and experiences for VIZIO Smart TVs more efficiently.

How many organizations attended VIZIO's inaugural Developer Conference?

The Developer Conference attracted over 250 attendees from 65 different organizations, including media networks, app developers, and tech partners.

What new capabilities did VIZIO showcase at the conference?

VIZIO showcased its latest hardware and software innovations, as well as advancements in its direct-to-device advertising business to enhance the consumer experience.