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VIZIO Announces Exclusive Series ‘Rockstar Kitchen Chronicles’ Hosted by Gavin Rossdale at Advertising Week 2024

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VIZIO (NYSE: VZIO) announced the upcoming launch of Rockstar Kitchen Chronicles, an exclusive unscripted series hosted by Gavin Rossdale, lead singer of Bush. Premiering early 2025 on VIZIO's free streaming service, WatchFree+, the show will feature celebrity guests cooking and conversing with Rossdale. The announcement was made during a panel at Advertising Week.

The series, currently in production, will include guests such as Serena Williams, Common, and Sir Tom Jones. VIZIO's viewership data shows a 16.5% increase in time spent watching food and cooking-related content on SmartCast apps in 2024 compared to 2023. The show aims to tap into the intersection of food, entertainment, and music, providing opportunities for brand integration.

VIZIO (NYSE: VZIO) ha annunciato il prossimo lancio di Rockstar Kitchen Chronicles, una serie esclusiva non scriptata condotta da Gavin Rossdale, il cantante dei Bush. In anteprima all'inizio del 2025 sul servizio di streaming gratuito di VIZIO, WatchFree+, lo spettacolo presenterà ospiti famosi che cucinano e conversano con Rossdale. L'annuncio è stato fatto durante un panel a Advertising Week.

La serie, attualmente in produzione, includerà ospiti come Serena Williams, Common e Sir Tom Jones. I dati di audience di VIZIO mostrano un 16,5% di aumento nel tempo trascorso a guardare contenuti legati al cibo e alla cucina sulle app SmartCast nel 2024 rispetto al 2023. Lo spettacolo mira a sfruttare l'intersezione tra cibo, intrattenimento e musica, offrendo opportunità per l'integrazione del marchio.

VIZIO (NYSE: VZIO) anunció el próximo lanzamiento de Rockstar Kitchen Chronicles, una serie exclusiva no guionada presentada por Gavin Rossdale, el cantante principal de Bush. Se estrenará a principios de 2025 en el servicio de streaming gratuito de VIZIO, WatchFree+, y el programa contará con invitados célebres cocinando y conversando con Rossdale. El anuncio se hizo durante un panel en Advertising Week.

La serie, que actualmente está en producción, incluirá invitados como Serena Williams, Common y Sir Tom Jones. Los datos de audiencia de VIZIO muestran un 16,5% de aumento en el tiempo dedicado a ver contenido relacionado con alimentos y cocina en las aplicaciones SmartCast en 2024 en comparación con 2023. El programa tiene como objetivo aprovechar la intersección entre comida, entretenimiento y música, ofreciendo oportunidades para la integración de marcas.

VIZIO (NYSE: VZIO)는 Rockstar Kitchen Chronicles의 출시를 발표했습니다. 이 비대본 시리즈는 Bush의 리드 싱어인 Gavin Rossdale가 진행합니다. 2025년 초에 VIZIO의 무료 스트리밍 서비스인 WatchFree+에서 처음 방송될 이 프로그램은 유명 손님들이 Rossdale과 함께 요리하고 대화하는 내용을 담고 있습니다. 이 발표는 Advertising Week 패널에서 이루어졌습니다.

현재 제작 중인 이 시리즈는 Serena Williams, Common, Sir Tom Jones와 같은 손님들을 포함할 예정입니다. VIZIO의 시청 데이터에 따르면, 2024년 SmartCast 앱에서 음식 및 요리 관련 콘텐츠 시청 시간은 2023년 대비 16.5% 증가했다고 합니다. 이 쇼는 음식, 엔터테인먼트, 음악의 교차점에 다가가며 브랜드 통합 기회를 제공하는 것을 목표로 합니다.

VIZIO (NYSE: VZIO) a annoncé le lancement prochain de Rockstar Kitchen Chronicles, une série exclusive non scénarisée animée par Gavin Rossdale, le chanteur principal de Bush. La première aura lieu début 2025 sur le service de streaming gratuit de VIZIO, WatchFree+, et l'émission mettra en vedette des invités célèbres cuisinant et discutant avec Rossdale. L'annonce a été faite lors d'un panel à Advertising Week.

La série, actuellement en production, inclura des invités tels que Serena Williams, Common et Sir Tom Jones. Les données d'audience de VIZIO montrent une augmentation de 16,5% du temps passé à regarder des contenus liés à la nourriture et à la cuisine sur les applications SmartCast en 2024 par rapport à 2023. L'émission vise à exploiter l'intersection entre la nourriture, le divertissement et la musique, offrant des opportunités pour l'intégration de marques.

VIZIO (NYSE: VZIO) hat die bevorstehende Premiere von Rockstar Kitchen Chronicles bekannt gegeben, einer exklusiven ungeskripteten Serie, die von Gavin Rossdale, dem Leadsänger von Bush, moderiert wird. Die Premiere erfolgt Anfang 2025 auf dem kostenlosen Streaming-Dienst von VIZIO, WatchFree+, und die Show wird prominente Gäste zeigen, die mit Rossdale kochen und sich unterhalten. Die Ankündigung wurde während eines Panels bei Advertising Week gemacht.

Die Serie, die sich derzeit in Produktion befindet, wird Gäste wie Serena Williams, Common und Sir Tom Jones umfassen. Die Zuschauerzahlen von VIZIO zeigen einen 16,5% Anstieg der Zeit, die 2024 auf SmartCast-Apps mit Essen- und Kochinhalten verbracht wurde, verglichen mit 2023. Die Show zielt darauf ab, die Schnittstelle von Essen, Unterhaltung und Musik zu nutzen und Gelegenheiten für die Markenintegration zu bieten.

Positive
  • Launch of exclusive unscripted series 'Rockstar Kitchen Chronicles' on VIZIO's free streaming service
  • 16.5% increase in viewership of food and cooking-related content on SmartCast apps
  • Potential for brand integration opportunities in the new series
Negative
  • None.

VIZIO Hosts a Celebrity Panel Discussion During Advertising Week

Unveils TV Viewership Trends Driving Programming on VIZIO

NEW YORK--(BUSINESS WIRE)-- ADVERTISING WEEK – VIZIO (NYSE: VZIO) announced the upcoming launch of Rockstar Kitchen Chronicles, an exclusive unscripted series hosted by Gavin Rossdale, lead singer and songwriter of the iconic band, Bush. Premiering early 2025 on VIZIO’s free streaming service, WatchFree+, the series promises an entertaining blend of music, conversation, and culinary exploration. Rockstar Kitchen Chronicles was announced today during a panel at Advertising Week with executives from VIZIO, Publicis, and the series’ host, Gavin Rossdale.

VIZIO announces exclusive series ‘Rockstar Kitchen Chronicles’ hosted by Gavin Rossdale at Advertising Week 2024. Photo Credit: Chapman Baehler

VIZIO announces exclusive series ‘Rockstar Kitchen Chronicles’ hosted by Gavin Rossdale at Advertising Week 2024. Photo Credit: Chapman Baehler

The show brings celebrity guests into Rossdale's home for intimate cooking sessions, candid conversations, and, of course, music. Currently in production, the show will feature an exciting lineup of stars, including: tennis legend Serena Williams, multi-hyphenate entertainer Common, actress Selma Blair, author and actress Brooke Shields, iconic singer Sir Tom Jones, and actor and comedian Jack McBrayer.

“Our show is the culmination of a passionate team collaboration, coming together to make something truly special,” said Gavin Rossdale. “With VIZIO and production partners Roundtable and Bungalow, we’ve been able to bring my personal dream to life in what I hope is an innovative and entertaining show. I’ve found that cooking for people creates intimate and special moments and is a great conduit for deeper, meaningful conversations. Nothing brings me greater joy than connecting with friends and family over a fantastic meal that I’ve created just for them.”

VIZIO’s viewership data from Inscape, which analyzes over 23 million opted-in Smart TVs, reveals a 16.5% rise in time spent watching food and cooking-related content on SmartCast apps in 2024 when compared to the same time period in 2023, underscoring growing audience interest in culinary programming.

“This new series builds on the success of VIZIO's approach to branded entertainment and reinforces our commitment to delivering exclusive, culturally relevant content,” said Adam Bergman, Group Vice President, Advertising & Data Sales. “With Rockstar Kitchen Chronicles, we’re tapping into the intersection of food, entertainment, and music to create a show that resonates deeply with our audience and provides an exciting opportunity for brands to become part of the entertainment.”

The show was created by Gavin Rossdale and is headed by Executive Producers Dominic Ianno and Alex Dundas of Roundtable Entertainment. It is produced by Robert Friedman and Mike Powers of Bungalow Media + Entertainment and Sarah Donnelly of Roundtable Entertainment. It is directed by Jesse Davey. Creator Engine will be handling post-production and Keshet International will oversee global distribution outside of the US. The production is backed by Apex Content Ventures at Publicis Media.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

About Gavin Rossdale

As the lead vocalist, guitarist, songwriter and founder of rock band BUSH, Gavin Rossdale has sold over 24 million records in the U.S. and Canada alone, and won the prestigious Ivor Novello Award for International Achievement in Songwriting following a string of 26 consecutive Top 40 hit singles on the Modern, Mainstream, and Active Rock charts. Seven of these songs shot to No. 1: “Comedown,” “Glycerine,” “Machinehead,” “Swallowed,” “The Chemicals Between Us,” “The Sound of Winter” and 2022’s “More Than Machines.” Rossdale also reached the top of the charts with his 2008 standout solo hit, “Love Remains The Same.” He’s starred in acclaimed films such as Constantine and The Bling Ring, along with guest spots on several television drama staples including Criminal Minds and Burn Notice. Most recently, BUSH released Loaded: The Greatest Hits 1994-2023, their first-ever career-spanning hits collection, providing an expansive view of their incredible legacy with 21 tracks covering nearly 30 years—from their breakthrough hit, “Everything Zen,” to their latest single, “Nowhere To Go But Everywhere.” The band recently completed a massive headline summer tour of North America in support of Loaded, playing to some of their largest crowds in recent memory. More new music and worldwide touring awaits for what is sure to be an equally busy 2025.

About Roundtable Entertainment

Launched by experienced leaders from across the entertainment industry, Roundtable Entertainment is a multi-platform studio creating a slate of premium content for the global audience. Built to meet the growing demand for diverse content, Roundtable curates distinctive feature films, buzzworthy unscripted shows with celebrity talent, exclusive original series, and FAST channels specializing in wide-ranging topics, including the exhilarating world of action sports. The company synergizes content creation with distribution, effectively exploiting IP across an ever-expanding spectrum of media platforms. For more information, visit www.roundtable-ent.com.

About Bungalow Media + Entertainment, LLC

Founded in 2013 by CEO Robert Friedman, Bungalow Media + Entertainment is an Emmy Award-winning and Grammy-nominated integrated entertainment company that develops, produces and distributes content across all media platforms. Bungalow’s recently produced projects include 13 Days in Ferguson (CBS/Paramount+), Little Richard: I Am Everything (CNN Films/Max), Serving the Hamptons (Max), Vegas: The Story of Sin City (CNN), Cyber Sleuths: The Idaho Murders (Paramount+), the mini-series Surviving Jeffrey Epstein (Lifetime) and The Preppy Murder (AMC/Sundance). Bungalow has also produced the feature documentaries including, Spring Broke (Showtime), and We the People: The Market Basket Effect.

Gavin Rossdale Media Contact

Bobbie Gale

2bentertainment

bobbie@2bentertainment.net

VIZIO Media Contact

Melissa Hourigan

Fabric Media

melissa@fabricmedia.net

Source: VIZIO Holding Corp

FAQ

When will VIZIO's 'Rockstar Kitchen Chronicles' series premiere?

The 'Rockstar Kitchen Chronicles' series is set to premiere early 2025 on VIZIO's free streaming service, WatchFree+.

Who is hosting VIZIO's new cooking show 'Rockstar Kitchen Chronicles'?

The show is hosted by Gavin Rossdale, lead singer and songwriter of the iconic band Bush.

What celebrities will appear on VIZIO's 'Rockstar Kitchen Chronicles'?

Confirmed guests include Serena Williams, Common, Selma Blair, Brooke Shields, Sir Tom Jones, and Jack McBrayer.

How has viewership of cooking content changed on VIZIO (VZIO) platforms?

VIZIO's data shows a 16.5% increase in time spent watching food and cooking-related content on SmartCast apps in 2024 compared to the same period in 2023.

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