KERV Interactive Partners with VIZIO for Interactive CTV Ad Experiences

Rhea-AI Summary

KERV, a leader in video analysis and monetization, has announced a strategic partnership with VIZIO (NYSE: VZIO) to enhance interactive connected TV (CTV) advertising capabilities. This collaboration aims to create more engaging viewer experiences and help brands improve their CTV advertising effectiveness. Key highlights include:

- KERV's AI technology has processed millions of hours of video content, enabling dynamic interactivity and precise targeting across devices.
- The partnership will provide brands with end-to-end solutions for creating personalized, interactive campaigns at scale.
- Interactive video ads have been shown to increase brand favorability, search intent, and purchase intent by up to 1.5 times.
- Customized QR codes and end frames have increased scan rates by 2-3 times.

This collaboration is expected to unlock new commerce opportunities and data-driven insights in interactive advertising, potentially raising industry standards for engagement and effectiveness.

Positive

• Partnership with VIZIO expands KERV's reach in the CTV advertising market
• KERV's AI technology enables dynamic interactivity and precise targeting across devices
• Interactive video ads shown to increase brand favorability and purchase intent by up to 1.5 times
• Customized QR codes and end frames have increased scan rates by 2-3 times
• Potential for new commerce opportunities and data-driven insights in interactive advertising

Negative

• None.

Insights

Market Research Analyst

This partnership between KERV and VIZIO represents a significant advancement in CTV advertising technology. By integrating KERV's AI-powered video analysis with VIZIO's smart TV platform, advertisers gain access to more sophisticated targeting and engagement tools. The potential for increased brand favorability, search intent and purchase intent by up to 150% is particularly noteworthy.

However, it's important to consider the competitive landscape. While this partnership enhances VIZIO's advertising capabilities, other major players like Roku and Amazon Fire TV are also innovating in this space. The success of this venture will depend on how effectively KERV and VIZIO can differentiate their offering and deliver measurable results for advertisers.

For investors, this move could potentially boost VIZIO's ad revenue stream, but it's too early to quantify the impact. Keep an eye on VIZIO's future earnings reports for indicators of growth in their advertising segment.

Tech Expert

KERV's AI technology, which has processed millions of hours of video content, is the cornerstone of this partnership. The ability to correlate objects within videos to specific marketing outcomes across multiple devices is a game-changer for targeted advertising. This level of granularity in video analysis opens up new possibilities for dynamic interactivity and precise targeting.

The integration of this technology with VIZIO's smart TV platform creates a powerful ecosystem for advertisers. The potential for increased QR code scan rates by 200-300% is particularly impressive, as it directly impacts conversion rates. However, the success of this technology will depend on its ability to maintain user privacy while delivering personalized experiences – a balance that's becoming increasingly important in the ad tech world.

AUSTIN, Texas--(BUSINESS WIRE)-- KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV (CTV) advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty on CTV.

Interactive CTV Ad Experiences (Photo: Business Wire)

"We're thrilled to partner and expand VIZIO's capabilities, helping advertisers effortlessly create personalized, interactive campaigns at scale," said Brad Quinn, SVP of Publisher Partnerships at KERV. "Together we are further enhancing VIZIO’s capabilities in interactive advertising, providing brands end-to-end solutions that engage audiences with innovative experiences that deliver performance and conversion. As we continue to innovate, our partnership will help unlock new commerce opportunities and data-driven insights across interactive ads, with an aim to raise the standard for engagement and effectiveness in the industry."

KERV’s AI technology has ingested, analyzed, and processed millions of hours of video content to date, correlating any object within that video to a brand’s desired marketing outcome across CTV, desktop, and mobile devices. Clients can utilize this metadata to power dynamic interactivity, contextualization, and precise targeting opportunities across any screen.

Brands and agencies benefit from fast, turnkey activation, dynamic creative personalization, and increased performance. Layering interactivity into video creative has been proven to increase brand favorability, search intent, and purchase intent by as much as 1.5 times, according to Magna Global. Additionally, customizing QR codes and end frames has increased scan rates by 2-3 times (KERV Internal Data & Benchmarks, 2023).

"At our core, VIZIO’s business has always been based on providing the best possible experience for our customers at home, and delivering richer, more engaging ad experiences,” said Allison Clarke, Head of General Market National Advertising Sales at VIZIO Ads. “Our partnership with KERV allows us to take this even further by leveraging their advanced AI technology to create highly personalized and interactive campaigns.”

About KERV

KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.

For more information, please visit www.kerv.ai.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240910093747/en/

Beth Pyne

beth@salientmg.com

(908) 868-6125

Source: KERV

FAQ

What is the purpose of KERV's partnership with VIZIO (NYSE: VZIO)?

The partnership aims to expand interactive connected TV (CTV) advertising capabilities, create more engaging viewer experiences, and help brands improve their CTV advertising effectiveness by shortening the path to purchase and building brand awareness, intent, and loyalty.

How does KERV's AI technology benefit advertisers on VIZIO (NYSE: VZIO) platforms?

KERV's AI technology has processed millions of hours of video content, enabling advertisers to create dynamic interactivity, contextualization, and precise targeting opportunities across CTV, desktop, and mobile devices. This allows for fast, turnkey activation, dynamic creative personalization, and increased performance.

What are the reported benefits of interactive video ads according to the KERV-VIZIO (NYSE: VZIO) partnership announcement?

According to the announcement, interactive video ads have been shown to increase brand favorability, search intent, and purchase intent by up to 1.5 times. Additionally, customizing QR codes and end frames has increased scan rates by 2-3 times.

How does the KERV partnership enhance VIZIO's (NYSE: VZIO) advertising capabilities?

The partnership allows VIZIO to leverage KERV's advanced AI technology to create highly personalized and interactive campaigns, enhancing VIZIO's capabilities in interactive advertising and providing brands with end-to-end solutions for engaging audiences with innovative experiences.