Verizon Introduces New Customer-First Programs and Benefits, Refreshes the Brand

Rhea-AI Summary

Verizon announced new customer-focused programs and benefits aimed at enhancing choice and flexibility. A key highlight is the launch of 'myHome,' which extends the customizable mobile plan 'myPlan' to home internet services, offering content perks from top streaming services at a low cost. The company also introduced a guaranteed phone trade-in program for all mobility customers, regardless of the phone's condition. Additionally, Verizon unveiled 'Verizon Access,' a platform providing exclusive access to events like NFL games and concerts. For business customers, Verizon Business launched a smartphone management solution. These initiatives coincide with a brand refresh featuring a new logo, color schemes, and marketing campaigns.

Positive

• Launch of 'myHome' expands customizable offerings to home internet, enhancing customer choice and flexibility.
• Guaranteed phone trade-in program increases value for mobility customers, potentially driving higher customer retention.
• Introduction of 'Verizon Access' provides exclusive event access, adding value for customers and enhancing brand loyalty.
• Verizon Business launches a unique smartphone management solution, offering business customers better device management and flexibility.

Negative

• None.

NEW YORK, June 26, 2024 (GLOBE NEWSWIRE) -- Verizon is announcing new programs and benefits that continue to give customers more choices and flexibility, and advance the momentum in the business. Verizon is also refreshing its brand, bringing forward the energy and vibrancy of how people live, work and play, powered by Verizon. The refreshed branding and creative formats will be rolling out across the company’s consumer, business and network footprints.

Verizon is introducing new choices and flexibility for Home Internet customers with the launch of myHome, an extension of its popular myPlan mobile offering, and implementing an always-on guaranteed phone trade-in program for new and existing mobility customers. The company also unveiled Verizon Access, a new platform for all customers that provides exclusive access to the most sought-after events and experiences, including NFL games, music festivals, concerts and more. Verizon Business is also launching an industry-first smartphone management solution that offers business customers more choices and peace of mind for managing their company’s smartphones.

“Verizon is one of the most recognizable brands. By listening to our customers, we continue to significantly evolve our offerings and brand promise to connect people when it matters most on our reliable network,” said Verizon Chairman and CEO Hans Vestberg. “We never stop pushing the industry forward and delivering more value to all of our customers. This next chapter is a continuation of our journey of service and innovation.”

“Verizon is a strong, trusted brand that plays a critical role in people's lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible,” says Leslie Berland, Verizon Chief Marketing Officer. “The new logo, design system and creative approach pulls inspiration from the company's heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers.”

These bold moves are a continuation of how the company is building for customers’ needs. New offerings and benefits now available to Verizon customers include:

• myHome: Home internet and entertainment made simple. A year ago, Verizon introduced the industry’s most customizable mobile plan with myPlan, which continues to be upgraded with new exclusive offerings based on customer feedback. Now, all Verizon Home Internet customers can also benefit from choice, flexibility and value with the launch of myHome: a one-stop shop for internet, entertainment and connected home offerings. Choose content perks from top streaming services for just $10/month. That means great value on Netflix & Max (with ads), Disney Bundle (including Disney+, Hulu, and ESPN+), YouTube Premium, and Walmart+ membership with an included Paramount+ subscription. Get Apple One and Apple Music Family coming later this summer. With fast, reliable home internet coverage, guaranteed pricing for up to 4 years, no hidden fees, no equipment charges and major savings on the entertainment customers love, myHome brings customers the choice, flexibility, value and most of all, simplicity. Learn more about myHome.
• Our best-yet guaranteed trade-in program: Starting today, Verizon is taking our industry-leading any model, any condition, smartphone trade-in program to the next level, expanding eligibility across all of our myPlan unlimited tiers.¹ Cracked screen? Battery that won’t hold a charge? Vintage, but not in a good way? Trade it in and get guaranteed value - no questions asked. Simply put, smartphones from top brands are worth more at Verizon than ever before. And, Verizon is the only carrier making that promise. Learn more about the guaranteed trade-in program.
• Verizon Access: Verizon is launching a premium access program, with incredible pre-sales, free giveaways, and highly sought-after events – no strings attached, simply for being a Verizon customer. This includes thousands of tickets to concerts and music festivals through pre-sales, ticket giveaways and select seats, kicking off on June 27 with pre-sale access to Jelly Roll’s upcoming tour; tickets to Copa America matches; access to every game this NFL season for all 32 teams, including Kickoff in Brazil; passes to red carpet movie premieres; and more. Learn more about Verizon Access.
• Verizon Business Complete: Verizon Business just introduced an end-to-end smartphone management solution that grants customers peace of mind on everything from shipping and setup to replacement and recycling. This allows customers flexibility on how they procure and provision devices for their business. And Verizon is the only U.S. carrier currently offering it. Read more about Verizon Business Complete.

As customer offerings expand, the brand will begin showing up in a new way for consumers and business customers, both nationally and internationally. The company is introducing a new logo: a red V with a yellow glow, which anchors in the Verizon name - Veritas (truth) and Horizon (the future of possibility). The refreshed design system reflects that energy with new color palettes, photography, and new TV and digital formats that reflect the way people live, work and play. These changes will roll out across marketing, digital properties, including the website and apps, and in retail stores in the coming years. This supports the momentum in the business while staying within current investments.

To announce the brand evolution, the company released a new TV spot that harkens back to its iconic “Can You Hear Me Now?” campaign. The film stars a real Verizon network engineer as the “test man,” and bridges from the company’s roots to how it shows up in people’s lives today. Verizon is also introducing new advertising campaigns for myHome, the best phone trade-in offer, and Spanish-language content partner ViX, where customers can catch all the Copa America matches.

To learn more about today’s announcement, visit Verizon.com/refresh. For all of Verizon’s new offerings and benefits, visit verizon.com.

¹ Guaranteed Trade In Program: Eligible on any Apple, Samsung and Google models, any condition. Trade-in guaranteed value varies by myPlan tier, up to $830 on Ultimate Unlimited with trade-in/promo credit applied over 36 mos; promo credit ends if eligibility req’s are not longer met. For existing customer upgrades, phone must be active for 60 days prior to trade in. Trade-in terms apply.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of $134.0 billion in 2023. Verizon’s world-class team never stops innovating to meet customers where they are today and equip them for the needs of tomorrow. For more, visit verizon.com or find a retail location at verizon.com/stores.

VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.

Media contact:
Katrina Cabrera
katrina.cabrera@verizon.com

Elizabeth Angley
elizabeth.angley@verizon.com

FAQ

What is Verizon's new 'myHome' program?

Verizon's 'myHome' is an extension of the 'myPlan' mobile offering to home internet services, providing customizable options for internet, entertainment, and connected home offerings with perks from top streaming services.

What benefits does Verizon's new phone trade-in program offer?

Verizon's guaranteed phone trade-in program allows customers to trade in any smartphone, regardless of its condition, for a guaranteed value, enhancing the value proposition for current and new customers.

What is 'Verizon Access'?

Verizon Access is a new platform offering customers exclusive access to sought-after events such as NFL games, music festivals, concerts, and more, with perks like pre-sales and ticket giveaways.

What new offerings has Verizon Business introduced?

Verizon Business has introduced a smartphone management solution, providing business customers with more choices and peace of mind for managing their company's smartphones, including shipping, setup, replacement, and recycling services.

What changes are included in Verizon's brand refresh?

Verizon's brand refresh includes a new logo, updated color palettes, and new creative formats in TV and digital media, reflecting the company's energy and vibrancy.