Verizon Business launches turnkey IoT solution with Atlanta Hawks as first customer
Verizon Business has launched Verizon Sensor Insights, a turnkey IoT solution, with the Atlanta Hawks and State Farm Arena as its marquee launch partner. The solution monitors technical equipment efficiency through pre-approved sensors, Verizon-certified gateways, cellular connectivity, and a central management portal.
The implementation at State Farm Arena provides near real-time data intelligence for equipment operation and includes features for waste disposal and resource efficiency monitoring. The arena has also integrated other Verizon technologies, including Delta Fly-Through Lanes powered by Verizon's facial authentication technology, showing 2,000 enrollments and 10,000 tickets scanned with a 6-second average redemption time.
Additionally, the arena launched the Hawks Express Cashierless Checkout store, powered by Verizon's 5G Edge technology, enabling automated purchases without waiting in line.
Verizon Business ha lanciato Verizon Sensor Insights, una soluzione IoT chiavi in mano, con i Atlanta Hawks e lo State Farm Arena come partner di lancio principale. La soluzione monitora l'efficienza delle attrezzature tecniche attraverso sensori approvati, gateway certificati da Verizon, connettività cellulare e un portale di gestione centrale.
L'implementazione presso lo State Farm Arena fornisce dati intelligenti quasi in tempo reale per il funzionamento delle attrezzature e include funzionalità per la gestione dei rifiuti e il monitoraggio dell'efficienza delle risorse. L'arena ha anche integrato altre tecnologie Verizon, tra cui Delta Fly-Through Lanes alimentate dalla tecnologia di autenticazione facciale di Verizon, mostrando 2.000 registrazioni e 10.000 biglietti scansionati con un tempo medio di riscatto di 6 secondi.
Inoltre, l'arena ha lanciato il negozio Hawks Express Cashierless Checkout, alimentato dalla tecnologia 5G Edge di Verizon, che consente acquisti automatizzati senza dover fare la fila.
Verizon Business ha lanzado Verizon Sensor Insights, una solución IoT llave en mano, con los Atlanta Hawks y el State Farm Arena como su socio principal de lanzamiento. La solución monitorea la eficiencia del equipo técnico a través de sensores aprobados, gateways certificados por Verizon, conectividad celular y un portal de gestión central.
La implementación en el State Farm Arena proporciona inteligencia de datos casi en tiempo real para la operación del equipo e incluye características para la gestión de residuos y el monitoreo de la eficiencia de los recursos. La arena también ha integrado otras tecnologías de Verizon, incluyendo Delta Fly-Through Lanes impulsadas por la tecnología de autenticación facial de Verizon, mostrando 2,000 inscripciones y 10,000 boletos escaneados con un tiempo promedio de redención de 6 segundos.
Además, la arena lanzó la tienda Hawks Express Cashierless Checkout, impulsada por la tecnología 5G Edge de Verizon, que permite compras automatizadas sin esperar en la fila.
버라이즌 비즈니스는 버라이즌 센서 인사이트라는 턴키 IoT 솔루션을 출시하였으며, 애틀랜타 호크스와 스테이트 팜 아레나가 주요 출시 파트너로 참여하고 있습니다. 이 솔루션은 승인된 센서, 버라이즌 인증 게이트웨이, 셀룰러 연결성 및 중앙 관리 포털을 통해 기술 장비의 효율성을 모니터링합니다.
스테이트 팜 아레나에서의 구현은 장비 운영에 대한 거의 실시간 데이터 인텔리전스를 제공하며, 폐기물 처리 및 자원 효율성 모니터링 기능을 포함합니다. 또한 아레나는 버라이즌의 얼굴 인증 기술로 구동되는 델타 플라이스루 레인과 같은 다른 버라이즌 기술도 통합하여 2,000건의 등록과 10,000장의 티켓 스캔을 기록하며 평균 6초의 리딤 시간을 보여주고 있습니다.
추가로, 아레나는 버라이즌의 5G 엣지 기술로 구동되는 호크스 익스프레스 캐셔리스 체크아웃 매장을 출시하여 줄을 서지 않고 자동으로 구매할 수 있게 합니다.
Verizon Business a lancé Verizon Sensor Insights, une solution IoT clé en main, avec les Atlanta Hawks et l'État Farm Arena comme partenaire de lancement phare. La solution surveille l'efficacité des équipements techniques grâce à des capteurs approuvés, des passerelles certifiées par Verizon, une connectivité cellulaire et un portail de gestion central.
L'implémentation à l'État Farm Arena fournit des données intelligentes presque en temps réel pour le fonctionnement des équipements et comprend des fonctionnalités pour la gestion des déchets et le suivi de l'efficacité des ressources. L'arène a également intégré d'autres technologies Verizon, y compris les Delta Fly-Through Lanes, alimentées par la technologie d'authentification faciale de Verizon, affichant 2 000 inscriptions et 10 000 billets scannés avec un temps moyen de validation de 6 secondes.
De plus, l'arène a lancé le magasin Hawks Express Cashierless Checkout, alimenté par la technologie 5G Edge de Verizon, permettant des achats automatisés sans faire la queue.
Verizon Business hat Verizon Sensor Insights gestartet, eine schlüsselfertige IoT-Lösung, mit den Atlanta Hawks und der State Farm Arena als Hauptstartpartner. Die Lösung überwacht die Effizienz technischer Geräte durch genehmigte Sensoren, von Verizon zertifizierte Gateways, mobile Konnektivität und ein zentrales Verwaltungsportal.
Die Implementierung in der State Farm Arena bietet nahezu in Echtzeit Datenintelligenz für den Betrieb der Geräte und umfasst Funktionen für Abfallentsorgung und Überwachung der Ressourcennutzung. Die Arena hat auch andere Verizon-Technologien integriert, einschließlich der Delta Fly-Through Lanes, die durch die Gesichtserkennungstechnologie von Verizon betrieben werden, und zeigt 2.000 Registrierungen und 10.000 gescannte Tickets mit einer durchschnittlichen Einlösungszeit von 6 Sekunden.
Darüber hinaus hat die Arena den Hawks Express Cashierless Checkout-Store gestartet, der von der 5G Edge-Technologie von Verizon betrieben wird und automatisierte Käufe ohne Warteschlangen ermöglicht.
- New revenue stream from IoT solution deployment across multiple industries
- Successful implementation of facial recognition technology with 72% repeat usage
- Expansion of 5G Edge technology applications in retail
- Strategic partnership with major sports venue demonstrating solution viability
- None.
Insights
Verizon's Strategic IoT Expansion Targets Enterprise and SMB Revenue Growth
Verizon's launch of Sensor Insights represents a calculated move to monetize their network infrastructure beyond traditional connectivity services. This turnkey IoT solution—combining hardware, connectivity, and management software—creates a recurring revenue opportunity that leverages Verizon's existing network assets while requiring minimal additional capital investment.
The strategic significance lies in Verizon's explicit targeting of both enterprise clients (Atlanta Hawks) and the underserved SMB market. The IoT market for SMBs is projected to grow at a CAGR of 23.5% through 2028, yet has been hindered by implementation complexity and cost barriers that Verizon's turnkey approach directly addresses.
What makes this particularly valuable is the cross-industry applicability already demonstrated across sports venues, food refrigeration, and insurance. This versatility suggests Verizon has identified a horizontal solution with broad market potential rather than a niche vertical play.
The economics are compelling from both sides. For customers, the solution transforms capital expenditures into operational expenses while reducing technical complexity. For Verizon, it creates a sticky service with predictable revenue streams and higher margins than traditional connectivity. The solution's integration with Verizon's ThingSpace platform also creates an ecosystem lock-in effect, potentially reducing churn across their enterprise services.
The broader technology partnership with State Farm Arena—including 5G-powered cashierless checkout and biometric entry systems—showcases how Verizon is layering multiple services atop their network infrastructure. The 6-second average redemption time and 72% repeat usage of the Delta Fly-Through Lanes demonstrate measurable operational improvements that provide compelling ROI metrics for potential clients.
This initiative aligns with Verizon's need to offset declining growth in consumer wireless through enterprise expansion. While unlikely to move the needle significantly in the near term for a company with $134.8 billion in annual revenue, it establishes Verizon in the rapidly growing enterprise IoT space that could become increasingly material as adoption accelerates.
For investors, this represents a positive indicator of Verizon's ability to execute on business diversification beyond commoditized connectivity services, though meaningful revenue impact will require successful scaling beyond initial deployments.
What you need to know:
- Verizon Sensor Insights, a turnkey IoT solution that has been sold to companies in diverse industries such as food refrigeration and insurance, is being deployed by the Atlanta Hawks at State Farm Arena to monitor and manage the temperature and condition of sensitive technical equipment and to better track waste disposal and resource efficiency.
- Sensor Insights is part of a larger technology initiative with Verizon to enhance stadium operations at State Farm Arena.
- The solution includes pre-approved sensors, Verizon-certified gateways, cellular connectivity, and a central management portal.
NEW YORK, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Verizon Business today announced the Atlanta Hawks and State Farm Arena as the marquee launch partner for Verizon Sensor Insights, an innovative solution that allows for the management and scaling of complex Internet of Things (IoT) infrastructure. Installed in the arena’s technical equipment hub, Verizon Sensor Insights provides near real-time data-driven intelligence to ensure all technical equipment is operating at peak efficiency.
Sensor Insights is designed to be turnkey and convenient for businesses of any size, including small and medium businesses, and has also been sold to companies in food refrigeration and insurance. Suitable for nearly any industry, the solution includes pre-approved sensors, Verizon-certified gateways, cellular connectivity, and a central management portal, all atop the foundational Verizon ThingSpace IoT platform.
“State Farm Arena is constantly looking for ways to push the boundaries of innovation and improve the experience for our fans and staff,” said Kim Rometo, Chief Technology & Innovations Officer for the Atlanta Hawks & State Farm Arena. “By implementing Verizon Sensor Insights, multiple stakeholders can proactively monitor and manage critical operational aspects, ensuring a more seamless and efficient experience for everyone.”
Organizations across commercial sectors are embracing IoT to improve energy efficiency, streamline maintenance operations, and enhance their overall sustainability efforts. Sensor Insights allows customers to activate, onboard, and manage sensors and gateways, and manage cellular and IoT connections across multiple IoT protocols including LoRaWAN, BLE (Bluetooth Low Energy) -- all from an easy-to-use central web portal. Users gain near real-time alerts and trend analysis for optimized operational decision-making.
By deploying Sensor Insights to manage their network of IoT-enabled sensors at State Farm Arena, the Atlanta Hawks are already gaining actionable insights into the technology equipment health and IDF room environment to better predict maintenance needs and create a smarter and more efficient arena, with plans to expand into new use cases in the coming months.
“We are thrilled to have the Atlanta Hawks and State Farm Arena as an early adopter of Verizon Sensor Insights,” said Scott Lawrence, Chief Product Officer, Verizon Business. “This deployment is a great example of how high-performing organizations use IoT and other connected technology to improve efficiency and enhance business operations.”
As part of a larger technology partnership with Verizon, State Farm Arena has also installed Delta Fly-Through Lanes powered by Verizon at Gates 1, 2, 3, and 7, and a new Hawks Express Cashierless Checkout store, powered by Verizon’s 5G Edge technology and developed in collaboration with spatial intelligence and autonomous retail solutions provider AiFi.
Located on the 100 West main concourse and operational today, the Hawks Express store uses AI-powered computer vision technology to make it simple, fast and convenient for fans to purchase food and beverages in the arena without waiting in line. Customers simply enter the store, select their items, and exit—with purchases automatically processed through their mobile payment method.
The Delta Fly-Through Lanes lanes at State Farm Arena were designed to streamline the fan ticketing and entry experience. Underpinned by Wicket's facial authentication technology, Verizon’s 5G Edge Accelerated Access solution for stadiums and venues enhances security while reducing wait times to ensure members are able to spend less time at the entrance and more time enjoying the game. Since becoming operational in October of 2024, these Delta Fly-Through Lanes have expedited the ticket scanning process for Atlanta Hawks members, showing 2,000 enrollments, approaching 10,000 tickets scanned with an average ticket redemption time of 6 seconds, and
Learn more on our Verizon Sensor Insights product page and contact your Verizon Business sales representative to begin a trial today.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of
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Media contact:
Erin Cheever
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Matt Conte
matthew.conte@verizon.com
FAQ
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