Total Wireless Launches Bold New Offers, New Look to Outshine Rivals in Prepaid Wireless
Total Wireless, operating on Verizon's 5G network, has launched new competitive prepaid wireless offerings. These include 10x faster unlimited data, a five-year price guarantee, and complimentary 5G phones with eligible plans. New customers can access unlimited data for under $30/month, with taxes and fees included. Additionally, customers get a $200 anniversary credit towards a new 5G phone after 12 months of plan payments. Total Wireless also provides a fourth line at no extra cost. The revamped brand look aims to distinguish Total Wireless in the market. The new offerings are designed to challenge competitors by providing reliable connectivity and no hidden fees. More information can be found at totalfacts.com.
- 10x faster unlimited data on Verizon's 5G Ultra Wideband network.
- Five-year price guarantee for new customers under $30/month.
- Complimentary 5G phones with qualifying plans.
- $200 credit towards a new 5G phone after 12 months.
- Fourth line at no additional cost.
- None.
Total Wireless has unveiled a series of new offerings that demonstrate a significant shift in the prepaid wireless market. These include 10x faster unlimited data, a five-year price guarantee and free 5G phones with qualifying purchase plans. From a market research perspective, these initiatives are likely to attract cost-conscious customers and those dissatisfied with their current prepaid providers. The five-year price guarantee is particularly noteworthy as it promises stability in an industry where price hikes are common. The guarantee could build customer loyalty and reduce churn rates.
The introduction of faster unlimited data on Verizon’s 5G Ultra Wideband network differentiates Total Wireless from other prepaid providers who may not offer comparable speeds. This could be a strong selling point, especially for users who rely heavily on data for activities like streaming and online gaming.
The offer of free 5G phones with plan activation is another strategic move to entice new customers. However, the long-term impact will depend on how well Total Wireless can sustain these offers without compromising on service quality or profitability.
Overall, these initiatives are likely to enhance Total Wireless's market position by providing substantial value to new and existing customers.
From a financial standpoint, Total Wireless’s new offerings reflect a strategic investment in customer acquisition and retention. The five-year price guarantee is a double-edged sword; while it can attract a large customer base, it could also pressure the company's
The offer of free 5G phones is another substantial investment, which will initially impact profitability but could be offset by the acquisition of high-value customers. If Total Wireless successfully retains these customers beyond the initial contractual period, this strategy can yield long-term financial benefits.
Furthermore, the claim of 10x faster unlimited data could necessitate investments in infrastructure to maintain service quality, particularly as more users switch to these high-speed plans. Investors should monitor Total Wireless's upcoming financial results to gauge the cost-effectiveness of these initiatives and any impact on margins.
Overall, while these offerings are promising, their financial viability will depend on effective execution and sustained customer growth.
The technological aspect of Total Wireless’s new offerings is impressive. The promise of 10x faster unlimited data leveraging Verizon’s 5G Ultra Wideband network is a significant upgrade for prepaid customers who typically don’t expect such high-speed connectivity. This could attract tech-savvy users and those who require high-speed internet for their daily activities.
The inclusion of free 5G phones with qualifying plans also demonstrates Total Wireless’s commitment to making advanced technology accessible to more users. This could accelerate the adoption of 5G technology, which is still in its growth phase in many markets.
However, the actual benefit of these technological advancements will depend on the coverage and consistency of the 5G network. While Verizon's network is generally reliable, gaps in 5G coverage could limit the appeal of these offerings in certain areas, making it important for Total Wireless to manage customer expectations effectively.
In summary, these tech-driven enhancements are likely to appeal to a broad audience and could set a new standard for prepaid services.
New offers include 10x faster unlimited data, five-year price guarantee and free 5G phones with qualifying purchase plans
Total Wireless new competitive offerings versus the prepaid wireless competition. (Graphic: Business Wire)
As a community focused brand, Total Wireless, formerly Total by Verizon, thinks it’s finally time to give prepaid customers what they deserve - a partner that will not hike prices on them over time, has reliable high-speed connectivity, flexibility and top-tier devices. Here’s how they’re doing it:
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The price is the price, five-year guarantee. Now, new customers can get Unlimited data for less than
$30 - 10x faster data that never slows you down. Introducing up to 10 times faster unlimited data on Verizon’s 5G Ultra Wideband network.**
- Free 5G phones. Switch and get one of the latest 5G phones courtesy of Total Wireless when activating on a Total 5G plan.
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$200 $200 - Fourth line at no additional cost.
When looking at these best-in-class offerings, Total Wireless outshines its competitors. More details about the new offerings and side-by-side comparisons with the competition can be found at totalfacts.com.
“If you’re looking for the best value in wireless, Total is it,” said Nancy Clark, President of Verizon Value, which includes Total Wireless. “The Verizon Value portfolio of prepaid brands exists to match every customer’s need and redefine what a no-contract carrier can be. These enhancements make Total the obvious choice for anyone wanting high-quality experiences and great value, period.”
“We want to change the way people view the prepaid and no-contract industry, and Total is the only carrier who can truly do this because we have the power of the iconic Verizon network behind us,” said David Kim, Chief Revenue Officer of Verizon Value organization. “Prepaid customers are tired of being taken advantage of – we know because we asked them. Other competitors have raised prices on customers, buried fine print and blocked their customers from upgrades… but Total won’t. We will be the wireless brand that raises the bar - not our prices.”
To further set itself apart, Total Wireless has also unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon (for visual assets see HERE). The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.
Total Wireless remains committed to serving and connecting with its customers year-round to meet their wireless needs and celebrate their passions. Over the last year, Total debuted a new Spanish-language ad on Univision and offered complimentary car clean-ups for
Total Wireless features a broad lineup of devices, generous benefits and no-contract service plans for both single line accounts and families that are all powered by Verizon’s award-winning networks. Total Wireless can be found at the brand’s exclusive store locations and online at TotalWireless.com.
About Total Wireless
Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network. On a mission to raise the bar in prepaid wireless, Total Wireless offers plans with unlimited data and access to Verizon's 5G Ultra Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more.
Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.
For more information on Total Wireless, visit one of its exclusive storefronts across the country, or check out Totalwireless.com.
*Price guarantee for 5 years. Applies only to the then-current base monthly price for your plan, exclusive of any transactional or one-time charges and any equipment charges. Price guarantee does not apply to any promotions, add-ons, features, or discounts, such as an Auto Pay discount. Price guarantee may drop if your service is lapsed, suspended or terminated, or if you migrate to an ineligible plan. Taxes and fees included.
**When compared to Verizon’s LTE network.
*** Upgrade Bonuses require a new line of activation, uninterrupted service on a
View source version on businesswire.com: https://www.businesswire.com/news/home/20240710397448/en/
Media Contact: Valuemediarelations@verizon.com
Source: Total Wireless
FAQ
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