Voyager Makes an Investment in Particle, a New Way to Own, Collect, and Experience Fine Art through NFTs

Rhea-AI Summary

Voyager Digital Ltd. has invested in Particle's $15 million seed funding to enhance its entry into the NFT market. Particle's platform democratizes fine art ownership by allowing users to buy fractionalized ownership via 10,000 unique NFTs, each representing a share of a masterpiece. The investment aligns with Voyager's strategy to offer innovative products to its 2.7 million users. The collaboration enables VLP members early access to Particle's debut NFT collection, promoting greater engagement and opportunities within the cryptocurrency and art markets.

Positive

• Investment of $15 million in Particle aligns with Voyager's NFT strategy.
• Participation in the growing NFT market could drive user engagement and revenue.
• VLP members receive early access to NFT purchases, enhancing customer loyalty.

Negative

• None.

TSX: VOYG
OTCQX: VYGVF
Borse Frankfurt: UCD2

Particle makes fine art ownership accessible and inclusive, in line with Voyager's strategy to make crypto easy and accessible

NEW YORK, Nov. 18, 2021 /PRNewswire/ - Voyager Digital Ltd. ("Voyager" or the "Company") (TSX: VOYG) (OTCQX: VYGVF) (FRA: UCD2), one of the fastest-growing, publicly traded cryptocurrency platforms in the United States, today announced participation in the $15 million seed funding round in Particle.

Powered by the Avalanche blockchain, Particle is building a platform that enables anyone to own some of the world's greatest masterpieces by collectively participating in the art market.  Founders include Loïc Gouzer, former chairman of Christie's Post-War and Contemporary Art, Shingo Lavine and Adam Lavine, co-founders of Ethos.io, Philip Eytan, co-founder and chairman of Voyager, and Oscar Salazar, founding CTO and Chief Architect of Uber and advisor to Voyager.

"Voyager's respect for and working relationships with the founders of Particle make it an ideal fit for our first venture into the Non Fungible Token ("NFT") market," said Stephen Ehrlich, CEO and co-founder of Voyager. Ehrlich added, "Voyager plans to deliver unique access to NFTs and more to our customer base as part of our product roadmap, all with the goal of providing a wide range of NFTs to our over 2.7 million users. Voyager Loyalty Program ("VLP") members will have first access to purchase the highly-anticipated, debut NFT collection from Particle." 

Particle divides each piece of art into 10,000 unique NFTs or "Particles," each with its own title deed stored on the Blockchain. Once a buyer purchases a Particle, they receive a digital certificate, or collector's card, representing its owner's specific ownership in the artwork. Purchasers then have the right to buy and sell their Particles on secondary markets, trade, or transfer them to anyone they wish. Particle purchasers will also have the opportunity to view the artwork whenever and wherever it is displayed and enjoy the right to call the artwork partly theirs.

About Voyager Digital Ltd.
Voyager Digital Ltd. (TSX: VOYG; OTCQX: VYGVF; FRA: UCD2) is a fast-growing, publicly traded cryptocurrency platform in the United States founded in 2018 to bring choice, transparency, and cost efficiency to the marketplace. Voyager offers a secure way to trade over 65 different crypto assets using its easy-to-use mobile application, and earn rewards up to 12 percent annually on more than 30 cryptocurrencies. Through its subsidiary Coinify ApS, Voyager provides crypto payment solutions for both consumers and merchants around the globe. To learn more about the company, please visit https://www.investvoyager.com.

The TSX has not approved or disapproved of the information contained herein.

Press Contacts

Voyager Digital, Ltd.
Michael Legg
Chief Communications Officer
(212) 547-8807
mlegg@investvoyager.com

Voyager Public Relations Team
pr@investvoyager.com

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SOURCE Voyager Digital (Canada) Ltd.

FAQ

What is the recent investment made by Voyager Digital in Particle?

Voyager Digital announced a $15 million investment in Particle's seed funding to facilitate its entry into the NFT market.

How does Particle's platform work for art ownership?

Particle allows users to buy fractional ownership of art through 10,000 unique NFTs, enabling collective participation in the art market.

What benefits do Voyager Loyalty Program members receive from this investment?

VLP members will have first access to purchase the debut NFT collection from Particle, fostering customer loyalty.

What is the significance of Voyager's investment in the NFT market?

The investment marks Voyager's strategic move to diversify its offerings and tap into the growing NFT market, appealing to its customer base.