VTEX Customers Drive $0.9 Billion in Black Friday-Cyber Monday Sales
VTEX (NYSE: VTEX) reported strong performance during Black Friday-Cyber Monday week 2024, with customers achieving $0.9 billion in GMV. The company saw a 21% year-over-year increase in orders and 19% GMV growth in FX-neutral terms (1% in USD). Top-performing verticals included Electronics (51% growth), Home, Furniture & Decoration (31% growth), and Apparel & Accessories (19% growth).
The platform processed 9.0 million consumer orders globally, with peak performance reaching 4.6 thousand orders per minute on November 29th at 11:28 am ET. Notably, one-third of total orders were omnichannel, demonstrating strong integration with physical stores.
VTEX (NYSE: VTEX) ha riportato una performance eccellente durante la settimana del Black Friday e Cyber Monday 2024, con i clienti che hanno raggiunto 0,9 miliardi di dollari in GMV. L'azienda ha registrato un aumento del 21% anno su anno negli ordini e una crescita del GMV del 19% in termini di FX-neutri (1% in USD). I settori di punta includevano Elettronica (crescita del 51%), Casa, Mobile e Decorazione (crescita del 31%) e Abbigliamento e Accessori (crescita del 19%).
La piattaforma ha elaborato 9,0 milioni di ordini dei consumatori a livello globale, con una performance di picco che ha raggiunto 4.600 ordini al minuto il 29 novembre alle 11:28 ET. È notevole che un terzo degli ordini totali fosse omnicanale, dimostrando una forte integrazione con i negozi fisici.
VTEX (NYSE: VTEX) reportó un desempeño sólido durante la semana del Black Friday-Cyber Monday 2024, con los clientes alcanzando 0,9 mil millones de dólares en GMV. La compañía vio un aumento del 21% en los pedidos en comparación con el año anterior y un crecimiento del GMV del 19% en términos neutros de FX (1% en USD). Los sectores con mejor rendimiento incluyeron Electrónica (crecimiento del 51%), Hogar, Muebles y Decoración (crecimiento del 31%) y Ropa y Accesorios (crecimiento del 19%).
La plataforma procesó 9,0 millones de pedidos de consumidores a nivel global, con un rendimiento máximo que alcanzó 4.600 pedidos por minuto el 29 de noviembre a las 11:28 am ET. Es notable que un tercio de los pedidos totales fueran omnicanal, demostrando una fuerte integración con las tiendas físicas.
VTEX (NYSE: VTEX)는 2024년 블랙 프라이데이-사이버 먼데이 주간에 강력한 실적을 보고하며, 고객들이 9억 달러의 GMV를 달성했습니다. 회사는 주문이 전년 대비 21% 증가했으며, GMV가 FX 중립 기준으로 19% 성장했다고 밝혔습니다 (USD 기준 1%). 성과가 뛰어난 분야는 전자 제품(51% 성장), 가정, 가구 및 장식(31% 성장)과 의류 및 액세서리(19% 성장)가 포함되었습니다.
플랫폼은 전 세계적으로 900만 건의 소비자 주문을 처리했으며, 11월 29일 오전 11시 28분(동부 표준시)에는 분당 4,600건의 주문 처리라는 최대 성과를 기록했습니다. 특히, 전체 주문의 3분의 1가 옴니채널이었습니다, 이는 물리적 매장과의 강한 통합을 보여줍니다.
VTEX (NYSE: VTEX) a rapporté une performance solide durant la semaine du Black Friday-Cyber Monday 2024, avec des clients atteignant 0,9 milliard de dollars en GMV. L'entreprise a constaté une augmentation de 21% des commandes par rapport à l'année précédente et une croissance de 19% du GMV en termes neutres de FX (1% en USD). Les secteurs les plus performants comprenaient l'Électronique (croissance de 51%), la Maison, le Mobilier et la Décoration (croissance de 31%) ainsi que l'Habillement et les Accessoires (croissance de 19%).
La plateforme a traité 9,0 millions de commandes de consommateurs dans le monde entier, atteignant un pic de 4 600 commandes par minute le 29 novembre à 11h28 ET. Notamment, un tiers des commandes totales étaient omnicanales, démontrant une forte intégration avec les magasins physiques.
VTEX (NYSE: VTEX) berichtete über eine starke Leistung während der Black Friday-Cyber Monday-Woche 2024, wobei die Kunden 0,9 Milliarden US-Dollar in GMV erzielten. Das Unternehmen verzeichnete einen 21% Anstieg der Bestellungen im Jahresvergleich und ein 19% Wachstum des GMV in FX-neutralen Begriffen (1% in USD). Zu den umsatzstärksten Vertikalen gehörten Elektronik (51% Wachstum), Zuhause, Möbel & Dekoration (31% Wachstum) sowie Bekleidung & Accessoires (19% Wachstum).
Die Plattform verarbeitete weltweit 9,0 Millionen Verbraucherbestellungen, wobei die Spitzenleistung am 29. November um 11:28 Uhr ET 4.600 Bestellungen pro Minute erreichte. Bemerkenswert ist, dass ein Drittel der Gesamtbestellungen omnichannel war, was eine starke Integration mit physischen Geschäften demonstriert.
- Achieved $0.9 billion in GMV during Black Friday-Cyber Monday week
- 21% YoY increase in total orders
- 19% GMV growth in FX-neutral terms
- Strong vertical performance: Electronics (51% growth), Home & Furniture (31% growth)
- 33% of orders were omnichannel, showing successful physical store integration
- Only 1% GMV growth in USD terms due to foreign exchange impact
Insights
The
Notable is the strong performance across diverse verticals, particularly Electronics (
The robust performance during the critical retail period demonstrates VTEX's growing market position in the e-commerce platform space. The platform's ability to handle 9 million consumer orders globally showcases its scalability and reliability. The significant growth in key verticals, particularly Electronics and Home & Furniture, aligns with broader market trends in digital commerce adoption.
The strong omnichannel performance, with one-third of orders involving physical store integration, validates VTEX's strategic positioning in connected commerce. This hybrid approach positions VTEX favorably against competitors in the evolving retail landscape, particularly as businesses seek unified commerce solutions that bridge online and offline channels.
Black Friday-Cyber Monday recorded GMV growth of
In this edition, across the 43 countries where VTEX operates, the top-performing verticals were Electronics, Home, Furniture & Decoration and Apparel & Accessories achieving GMV FX-neutral growth of 51%, 31% and 19%, respectively.
“This Black Friday marked another robust moment for our customers worldwide, reinforcing our commitment to providing a reliable and high-performance platform that drives profitable growth and innovation in an ever-evolving market,” said Geraldo Thomaz, founder and co-CEO at VTEX. “On top of our B2C results, we’re seeing significant B2B growth, highlighting the undergoing expansion of the B2B market and the attractive opportunity we’re tapping into. This multi-channel momentum further solidifies our position as the backbone for connected commerce, poised to unlock high-growth opportunities across both B2C and B2B sectors.”
“The era of complex and expensive solutions is over. Our composable and complete platform integrates all sales channels and OMS into a unified solution, enabling our customers to test, implement, optimize, and scale omnichannel strategies with agility and efficiency. We will continuously push the boundaries to optimize our customers’ conversion and investments and fuel their profitability. Seeing VTEX empower customers to succeed, outpace market growth, and achieve this with a lower total cost of ownership is incredibly inspiring and reaffirms our mission to shape the future of commerce,” he added.
VTEX Black Friday-Cyber Monday week* 2024 Highlights:
- Black Friday-Cyber Monday week* sales reached the highest peak on November 29th, at 11:28 am ET, when VTEX customers registered 4.6 thousand orders per minute.
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VTEX enabled 9.0 million consumer orders globally from their preferred brands and retailers during Black Friday-Cyber Monday week* 2024, representing a year-over-year increase of
21% . - 1/3 of total orders were omnichannel resulting from physical stores integrations.
Along with the global sales growth, the VTEX platform has also delivered scalability, reliability, and security, giving peace of mind to its customers during Black Friday-Cyber Monday week*.
* The Black Friday disclosed data is based on gross merchandise volume (GMV) and orders by VTEX customers around the world from 26/Nov/2024 00:00 UTC (Tuesday) to 02/Dec/2024 23:59 UTC (Monday), and compared to 21/Nov/2023 00:00 UTC (Tuesday) to 27/Nov/2023 23:59 UTC (Monday).
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability.
VTEX is trusted by 2,600 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.
Forward-looking Statements
This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including statements concerning commerce trends. Words such as "expects", "anticipates" and "intends" or similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions and no assurance can be given that these trends will continue. VTEX undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.
All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203543374/en/
VTEX IR Contact
Julia Vater Fernández
VP of Investor Relations
investors@vtex.com
Source: VTEX Commerce Cloud Solutions LLC
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