Revelyst, 5 Horizons Group Announce Licensing Agreement and Launch of CamelBak Pro
Revelyst and 5 Horizons Group have announced a strategic licensing partnership and the launch of CamelBak Pro, a new line of hydration products designed for workers. This collaboration brings together Revelyst, a segment of Vista Outdoor Inc. (NYSE: VSTO), and 5 Horizons, a global leader in work, outdoor, and sporting goods accessories.
The CamelBak Pro line includes backpacks, waist packs, and tool belts made from durable materials, incorporating CamelBak's proprietary hydration technology. These products aim to enhance job site performance and safety by keeping workers properly hydrated throughout their workday. The partnership leverages CamelBak's expertise in hydration solutions and 5 Horizons' experience in developing high-quality accessories for various markets.
Revelyst e 5 Horizons Group hanno annunciato una partnership strategica per la licenza e il lancio di CamelBak Pro, una nuova linea di prodotti per l'idratazione progettata per i lavoratori. Questa collaborazione unisce Revelyst, un segmento di Vista Outdoor Inc. (NYSE: VSTO), e 5 Horizons, un leader globale negli accessori per il lavoro, all'aperto e per lo sport.
La linea CamelBak Pro comprende zaini, marsupi e cinture porta attrezzi realizzati con materiali resistenti, che incorporano la tecnologia di idratazione proprietaria di CamelBak. Questi prodotti mirano a migliorare le prestazioni e la sicurezza nei cantieri mantenendo i lavoratori adeguatamente idratati durante tutta la loro giornata lavorativa. La partnership sfrutta l'expertise di CamelBak nelle soluzioni di idratazione e l'esperienza di 5 Horizons nello sviluppo di accessori di alta qualità per vari mercati.
Revelyst y 5 Horizons Group han anunciado una asociación estratégica de licencia y el lanzamiento de CamelBak Pro, una nueva línea de productos de hidratación diseñados para trabajadores. Esta colaboración reúne a Revelyst, un segmento de Vista Outdoor Inc. (NYSE: VSTO), y 5 Horizons, un líder global en accesorios para el trabajo, actividades al aire libre y deportes.
La línea CamelBak Pro incluye mochilas, riñoneras y cinturones de herramientas fabricados con materiales duraderos, que incorporan la tecnología de hidratación exclusiva de CamelBak. Estos productos tienen como objetivo mejorar el rendimiento y la seguridad en el lugar de trabajo, manteniendo a los trabajadores adecuadamente hidratados durante su jornada laboral. La asociación aprovecha la experiencia de CamelBak en soluciones de hidratación y la experiencia de 5 Horizons en el desarrollo de accesorios de alta calidad para diversos mercados.
Revelyst와 5 Horizons Group은 전략적 라이센스 파트너십과 근무자를 위한 새로운 수분 공급 제품 라인인 CamelBak Pro의 출시를 발표했습니다. 이 협력은 Vista Outdoor Inc. (NYSE: VSTO)의 일부인 Revelyst와 작업, 아웃도어 및 스포츠 용품 액세서리의 글로벌 리더인 5 Horizons를 결합합니다.
CamelBak Pro 라인에는 내구성이 뛰어난 소재로 만들어진 배낭, 허리 가방, 도구 벨트가 포함되어 있으며, CamelBak의 독점 수분 공급 기술을 통합하고 있습니다. 이러한 제품은 근무 시간이 내내 근로자들이 적절하게 수분을 공급받도록 함으로써 현장 성능과 안전성을 향상시키는 것을 목표로 합니다. 이 파트너십은 수분 공급 솔루션에 대한 CamelBak의 전문성과 다양한 시장을 위한 고품질 액세서리를 개발하는 데 있어 5 Horizons의 경험을 활용합니다.
Revelyst et 5 Horizons Group ont annoncé un partenariat stratégique de licence et le lancement de CamelBak Pro, une nouvelle gamme de produits d’hydratation conçus pour les travailleurs. Cette collaboration associe Revelyst, un segment de Vista Outdoor Inc. (NYSE: VSTO), et 5 Horizons, un leader mondial des accessoires pour le travail, les activités en plein air et le sport.
La ligne CamelBak Pro comprend des sacs à dos, des ceintures banane et des ceintures à outils, fabriqués à partir de matériaux durables, intégrant la technologie d'hydratation exclusive de CamelBak. Ces produits visent à améliorer la performance et la sécurité sur les chantiers en maintenant les travailleurs correctement hydratés tout au long de leur journée de travail. Le partenariat tire parti de l'expertise de CamelBak en matière de solutions d'hydratation et de l'expérience de 5 Horizons dans le développement d'accessoires de haute qualité pour divers marchés.
Revelyst und 5 Horizons Group haben eine strategische Lizenzpartnerschaft sowie die Einführung von CamelBak Pro angekündigt, einer neuen Produktlinie für die Hydration, die für arbeitende Menschen konzipiert ist. Diese Zusammenarbeit vereint Revelyst, ein Segment von Vista Outdoor Inc. (NYSE: VSTO), und 5 Horizons, einen weltweiten Marktführer in Zubehör für Arbeit, Outdoor und Sport.
Die CamelBak Pro Linie umfasst Rucksäcke, Gürteltaschen und Werkzeuggürtel aus strapazierfähigen Materialien, die die proprietäre Hydrationstechnologie von CamelBak integrieren. Diese Produkte zielen darauf ab, die Leistung und Sicherheit am Arbeitsplatz zu verbessern, indem sie die Arbeiter während ihres Arbeitstags angemessen mit Flüssigkeit versorgen. Die Partnerschaft nutzt das Fachwissen von CamelBak im Bereich Hydration und die Erfahrung von 5 Horizons in der Entwicklung hochwertiger Zubehörteile für verschiedene Märkte.
- Launch of a new product line, CamelBak Pro, targeting the work market
- Strategic licensing partnership between Revelyst and 5 Horizons Group
- Expansion of CamelBak brand into a new market segment
- Potential for increased sales and market share in the professional hydration products sector
- None.
Insights
The launch of CamelBak Pro represents a strategic move by Revelyst and 5 Horizons to tap into the industrial safety market, which is projected to reach
However, the success of this venture will depend on several factors:
- Market penetration strategy in a competitive safety equipment landscape
- Pricing strategy relative to existing industrial hydration solutions
- Ability to secure contracts with major industrial companies and distributors
While the move shows promise, investors should monitor early adoption rates and sales figures to gauge the impact on Revelyst's revenue stream. The partnership's success could open doors for further expansion into other professional markets, potentially boosting long-term growth prospects for Vista Outdoor Inc. (NYSE: VSTO).
The introduction of CamelBak Pro addresses a critical yet often overlooked aspect of workplace safety: proper hydration. Dehydration can lead to decreased cognitive function, increased fatigue and higher risk of accidents. By integrating CamelBak's proven hydration technology into rugged, work-specific designs, this product line has the potential to significantly impact workplace safety metrics.
Key benefits include:
- Improved worker focus and productivity
- Reduced risk of heat-related illnesses in hot work environments
- Potential decrease in workplace accidents due to fatigue
However, the success of this initiative will largely depend on company-wide adoption and proper integration into existing safety protocols. Employers will need to be educated on the ROI of investing in these hydration solutions, balancing the upfront cost against potential gains in productivity and reduction in workplace incidents. The true test will be in the long-term data on workplace safety improvements post-implementation.
The new line of professional products from global hydration brand CamelBak is designed to enhance job site performance and safety by keeping workers hydrated.
CamelBak Pro includes several size and color variations of backpacks, waist packs and tool belts, all crafted from rugged materials to withstand demanding work environments. Each product incorporates CamelBak’s proprietary hydration technology, ensuring workers have access to reliable hydration solutions throughout their day. (Photo: Business Wire)
This licensing deal unites Revelyst, 5 Horizons and CamelBak®— a global leader in hydration solutions and a brand in the Revelyst Adventure Sports platform—behind a quest to enhance worker performance and safety through proper hydration. Because the average adult loses two-and-a-half to three quarts of water daily, drinking at least 100 ounces is needed to avoid fatigue. Hydration is essential for workers on job sites, construction projects or farms and ranches. With increased hydration comes increased focus, productivity and safety—something all companies should keep top of mind when outfitting their crews with essential tools for the job.
“CamelBak is synonymous with hydration, and the launch of CamelBak Pro is a natural expansion of our global brand, which has been a leader in hydration solutions for outdoor enthusiasts and military personnel for decades,” said Jeff McGuane, President of Revelyst Adventure Sports. “We are excited to bring our expertise in hydration to the work market, ensuring that workers stay hydrated and perform at their best.”
Products in the CamelBak Pro line are designed to improve worker performance and promote job site safety by providing convenient, reliable access to hydration. CamelBak Pro includes several size and color variations of backpacks, waist packs and tool belts, all crafted from rugged materials to withstand demanding work environments. Each product incorporates CamelBak’s proprietary hydration technology, ensuring workers have access to reliable hydration solutions throughout their day.
“For 5 Horizons, a global leader in accessories for the work, outdoor and sporting goods markets, this partnership is a tremendous opportunity to impact worker performance, health and safety,” said Kevin Lehrer, Co-CEO of 5 Horizons Group. “Our expertise in developing durable, high-quality accessories combined with CamelBak’s innovative hydration technology results in a product line that advances the needs of today's workforce.”
CamelBak Pro is available now on camelbak.com/pro and through select retailers and industrial partners.
About CamelBak
Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
About 5 Horizons Group
5 Horizons Group is a global leader in accessories for the Work, Outdoor and Sporting Goods markets. With a focus on innovation, durability and distribution, 5 Horizons Group develops products that enhance performance and improve the lives of workers and outdoor enthusiasts alike.
About Revelyst
Revelyst, Inc. (NYSE: GEAR), is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240919809547/en/
CamelBak and Revelyst Media Contact:
Eric Smith
720-772-0877
media.relations@revelyst.com
CamelBak and Revelyst Brand Licensing Contact:
Jason Brodbeck
Vice President Brand Licensing
443-601-5583
jason.brodbeck@vistaoutdoor.com
5 Horizons Group Media Contact:
Kevin Lehrer
314-269-3662
kevin.lehrer@5horizonsgroup.com
Source: Vista Outdoor Inc.
FAQ
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