Vishay Intertechnology Reveals New Corporate Brand: The DNA of tech.™

Rhea-AI Summary

Vishay Intertechnology (NYSE: VSH) has unveiled a new branding initiative, emphasizing its extensive range of electronic components and commitment to customer relationships. The brand proposition, The DNA of tech.™, highlights Vishay's role in enabling electronic innovation across various sectors, including automotive and medical. CEO Dr. Gerald Paul expressed pride in empowering inventors with reliable components. The rebranding involved consultations with customers to enhance trust and address design challenges. Vishay, founded in 1962, remains a leading manufacturer in the electronic components industry.

Positive

• Launch of new branding initiative to enhance customer relationships.
• Brand proposition 'The DNA of tech.' emphasizes product breadth and innovation.
• Vishay's extensive product range supports various sectors, enhancing market presence.

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• None.

MALVERN, Pa., Sept. 16, 2020 (GLOBE NEWSWIRE) -- Vishay Intertechnology, Inc. (NYSE: VSH) today announced the launch of the company’s new branding which speaks to the remarkable breadth of products and to the continued commitment to the customer relationships that have made it a trusted industry resource over five decades in business. The fresh identity includes a new look for www.vishay.com.

Vishay’s new brand proposition, The DNA of tech.™, encompasses diodes, MOSFETs, power ICs, optoelectronics, resistors, inductors, and capacitors — all critical and working invisibly to bring electronic innovation to life. Vishay’s component solutions enable designers to create next-generation products that span many sectors: automotive, industrial, consumer, computer, telecommunications, military, aerospace, and medical.

“It inspires us to know we are shaping tomorrow’s innovations by empowering today’s inventors with one of the world’s largest portfolios of high quality, highly reliable, energy efficient electronic components. We’re proud to be the go-to manufacturer for customers to innovate with ease and confidence that The DNA of tech.™ is behind them all the way,” said Vishay CEO Dr. Gerald Paul.

Founded by Dr. Felix Zandman in 1962, Vishay is respected throughout the industry for the quality, reliability, and breadth of its product lines and for the integrity it brings to all of the company’s business relationships and partnerships. Together, these attributes have made Vishay one of the world’s most trusted manufacturers of electronic components.

“The rebranding process involved in-depth conversations with a diverse mix of customers. It really underscored how much Vishay contributes to the supply of essential electronic components,” said Joel Smejkal, Vishay’s new EVP for Corporate Business Development. “We are both gratified and humbled by the level of trust the customers have in us, and the opportunity to leverage the power of our breadth in solving customer’s design challenges.  We’re committed to learn from this experience to become an even more valued partner to our customers around the world.”

Learn more about The DNA of tech.™ at https://www.vishay.com/company/about/.

Vishay manufactures one of the world’s largest portfolios of discrete semiconductors and passive electronic components that are essential to innovative designs in the automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical markets. Serving customers worldwide, Vishay is The DNA of tech.™ Vishay Intertechnology, Inc. is a Fortune 1,000 Company listed on the NYSE (VSH). More on Vishay at www.Vishay.com.

The DNA of tech.™ is a trademark of Vishay Intertechnology.

Vishay on Facebook: http://www.facebook.com/VishayIntertechnology
Vishay Twitter feed: http://twitter.com/vishayindust

Share it on Twitter: http://twitter.com/intent/tweet?text=.@vishayindust reveals new corporate brand: The DNA of tech.™ This fresh identity is a step in the evolution to a more unified approach to providing inventors component solutions that empower innovation - https://bit.ly/32v32E8

Link to The DNA of tech.™ image:
https://www.flickr.com/photos/vishay/50342588442/sizes/l/

For more information please contact:
Vishay Intertechnology
Peter Henrici, +1 408 567-8400
peter.henrici@vishay.com
 or
Redpines
Bob Decker, +1 415 409-0233
bob.decker@redpinesgroup.com

FAQ

What is Vishay's new branding initiative?

Vishay has launched a new branding initiative called 'The DNA of tech.' to reflect its extensive range of electronic components and commitment to customer relationships.

When did Vishay announce its new branding?

Vishay announced its new branding on September 16, 2020.

How does Vishay's new branding impact its market presence?

The new branding aims to enhance Vishay's market presence by emphasizing its role in enabling electronic innovation across various industries.

What does 'The DNA of tech.' represent?

'The DNA of tech.' represents Vishay's commitment to providing high-quality, reliable electronic components crucial for various innovative designs.

Who is the CEO of Vishay Intertechnology?

The CEO of Vishay Intertechnology is Dr. Gerald Paul.