Vera Bradley Foundation for Breast Cancer Names Stephanie Scheele Executive Director
The Vera Bradley Foundation for Breast Cancer has appointed Stephanie Scheele as its new Executive Director following a national search. Scheele, who has been with Vera Bradley since 2001, previously held the role of Chief Purpose and Communication Officer. Under her leadership, the Foundation aims to enhance funding for vital breast cancer research, having committed a total of $50 million to the Indiana University School of Medicine. The Foundation's efforts have significantly advanced breast cancer therapies, especially for challenging cases like triple-negative breast cancer.
- Appointment of Stephanie Scheele as Executive Director is expected to enhance fundraising efforts.
- Total commitment to breast cancer research reaches $50 million, bolstering the Foundation's initiatives.
- Foundation supports vital research at the IU School of Medicine, contributing to advancements in targeted therapies.
- None.
FORT WAYNE, Ind., July 19, 2022 (GLOBE NEWSWIRE) -- The Vera Bradley Foundation for Breast Cancer (the "Foundation") today announced, after a national search, it has named Stephanie Scheele as its new Executive Director.
Scheele has held the post of Chief Purpose and Communication Officer of Vera Bradley, Inc. (the “Company”) since October 2021, responsible for the Company’s enterprise-wide environmental, social and governance (ESG) efforts, including oversight of the Vera Bradley Foundation for Breast Cancer. Scheele joined the Company in 2001 and was the driving force behind various marketing and creative initiatives during her tenure, advancing the Vera Bradley brand’s marketing to an integrated, customer-segmented, research-based approach. She was named VP, Marketing Strategy and Operations in 2015; promoted to Interim Chief Marketing Officer in 2017; and promoted to Chief Marketing Officer in 2018. Prior to joining Vera Bradley, Inc., Scheele worked for Sunrise Greetings, a subsidiary of Hallmark. Scheele has served on the Foundation Board of Directors since 2018.
“We are absolutely thrilled to name Stephanie Scheele Executive Director of the Foundation. Stephanie has served on our board and has worked tirelessly over the last several years on fundraising efforts for the Foundation,” shared Ruth Cook, Chair of the Vera Bradley Foundation Board. “Her strategic, marketing, and creative expertise coupled with her institutional knowledge of the Foundation will be instrumental as we elevate funding for life-saving research that is impacting women, men, and their loved ones worldwide.”
Since 2000, the Foundation has provided
Scheele noted, “I am honored and excited to accept the position of Executive Director of the Foundation. I am intensely passionate about our cause and see a future where a diagnosis of breast cancer is not scary or overwhelming. The Foundation has and will continue to provide hope to countless women and men, along with their families. I am extremely grateful for each of the dedicated servant leaders at the IU Cancer Center working tirelessly to perfect therapies and for all of the donors and volunteers that make this work possible.”
ABOUT VERA BRADLEY FOUNDATION FOR BREAST CANCER
The Vera Bradley Foundation for Breast Cancer raises funds for breast cancer research to find a cure and to improve the lives of the many affected by this disease. The Foundation has contributed
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