Vera Bradley Debuts First Footwear Collection

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Vera Bradley (NASDAQ: VRA) has launched its new VB Cloud Footwear collection, designed to simulate walking on a cloud. The collection features lightweight technology and four washable slip-on styles available in various colors and prints, priced between $70 and $80. The design incorporates comfort and durability, including water-repellent uppers, anti-microbial memory foam insoles, and high-traction outsoles. The footwear is available in sizes 5-11 through the brand's website and stores.

Positive

Introduction of the VB Cloud Footwear collection aims to expand market presence.
Collection features unique technology enhancing comfort and durability.

Negative

The footwear market is highly competitive, challenging new entrants.
Average price point of $70-$80 may limit appeal to cost-sensitive consumers.

09/22/2022 - 09:00 AM

Designed to Simulate the Comfort of Walking on a Cloud,
New VB Cloud Collection Features Lightweight Technology

FORT WAYNE, Ind., Sept. 22, 2022 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, has launched its newest venture into the women’s footwear market. Filling the gap with everyday women’s shoes that are as functional as feminine and fashionable, the VB Cloud Footwear collection features lightweight technology and was designed to simulate the comfort of walking on a cloud. The collection is available in classic solids and colorful prints in four washable slip-on styles.

Based on direct feedback from Vera Bradley’s loyal community, the brand engineered the VB Cloud Footwear collection to meet criteria of comfort, beauty, durability, and longevity with unique features including water-repellent uppers; removable, anti-microbial and instant-fit memory foam insoles; molded arch supports; and high-traction, abrasion-resistant outsoles.

“At Vera Bradley, we are passionate about designing beautiful solutions—innovative products that solve real needs in our customers’ lives while also allowing them to express their personal style,” noted Beatrice Mac Cabe, Vera Bradley’s Chief Creative Officer. “Carefully researched, designed and tested, the VB Cloud Footwear collection goes the extra mile by making it easy for her to just slip on her shoes and go!”

VB Cloud Footwear styles are available in women’s sizes 5 – 11 and range in price from $70 to $80. The collection is now available online at www.verabradley.com and in Vera Bradley Full Line Stores. Select styles are also available in Vera Bradley Factory Stores.

For more information, visit www.verabradley.com/vbcloud.

ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.

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