Sea Bags Pairs Classic Nautical Stripes with Vera Bradley’s Iconic Blossomy Prints in Limited-Edition Floral and Stripe Collection

Rhea-AI Summary

Sea Bags has announced a collaboration with Vera Bradley to launch the Sea Bags + Vera Bradley Floral and Stripe Collection, available now. This exclusive summer collection features products made from recycled sail cloth and emphasizes sustainability. The collection includes a Medium Tote ($180), Beverage Bucket ($75), Slim Crossbody Bag ($75), and Cosmetic Bag ($45), all handmade with designs reflecting both brands' aesthetics. The collection is available online and in select retail stores starting April 2022.

Positive

• Collaboration leverages sustainability, appealing to environmentally conscious consumers.
• Limited edition collection may drive sales due to exclusivity and brand appeal.

Negative

• Limited product lines may restrict potential revenue.

The limited co-branded summer collection is made from recycled and upcycled materials and combines both brands' commitments to sustainability.

PORTLAND, Maine, April 27, 2022 (GLOBE NEWSWIRE) -- Sea Bags, the Maine-based designer and maker of bags, totes and accessories all made from recycled sail cloth, today announced its first-ever collaboration with leading American bag and luggage company and iconic lifestyle brand Vera Bradley for summer 2022. The Sea Bags + Vera Bradley Floral and Stripe Collection features a seaside garden captured in all its summer glory on four limited-edition Sea Bags product styles – a Medium Tote, Beverage Bucket Bag, Cosmetic Bag and a Slim Crossbody Bag – and is available now in select Sea Bags retail stores, in select Vera Bradley locations and online both at seabags.com and verabradley.com.

The two brands collaborated to create the Sea Bags + Vera Bradley exclusive Floral and Stripe Collection, which combines a cheerful multi-floral pattern customers know and love from Vera Bradley over a classic deep navy and white breton stripe that fans identify and admire from Sea Bags. The Floral and Stripe Collection is intentionally crafted with a shared commitment to sustainability, and all products are handmade and printed on recycled sail cloth that is durable and washable.

“It's a thrill to collaborate with Vera Bradley; their designs are so iconic. This collection truly is the best of both brands: playful, art-forward and of course, at its core, sustainable,” said Beth Greenlaw, Co-Founder and Chief Sustainability Officer of Sea Bags.

“Vera Bradley is proud to partner with Sea Bags on the limited-edition Sea Bags + Vera Bradley Floral and Stripe Collection,” noted Daren Hull, Vera Bradley Brand President. “Vera Bradley and Sea Bags share a commitment to sustainability, and both of our brands were founded by entrepreneurial women. The synergies between our brands shine through in this collection, from the meticulously handcrafted construction to the fun, optimistic print.”

The collection includes the following items: a Medium Tote, $180, that features hemp handles and is lined with Vera Bradley’s ReActive Bloom Boom floral fabric lining, which is made from recycled water bottles; a Beverage Bucket, $75, with six interior pockets sized to hold your favorite beverage; a Slim and Crossbody Bag, $75, for everyday, on-the-go wear; and a large Cosmetic Bag, $45, also lined with Vera Bradley’s ReActive Bloom Boom floral fabric lining.

The collection will be available online at www.seabags.com, www.verabradley.com and in select Sea Bags and Vera Bradley retail stores beginning in April 2022.

About Sea Bags
Incorporated in 2006, Sea Bags started by making fun, functional and stylish totes from reclaimed sail cloth in the historic Old Port district of Portland, Maine. Today, the company employs nearly 175 people - all dedicated to the mission of saving sails from landfills while creating a diverse line of totes, bags and home goods that feature material from recycled sail cloth. The extensive use of reclaimed sail cloth is unique to Sea Bags. Signs of hard sailing can be seen in Sea Bags creations, making them as individual and unique as their owner. As of 2021, Sea Bags iconic Totes and Bucket Bags are GreenCircle Certified for recycled content. The new Sea Bags flagship retail store is located on Commercial Street in Portland Maine, and the manufacturing headquarters and factory store is located around the corner on Custom Wharf House on Portland, Maine’s working waterfront - where you can see firsthand the bags being made. Company-owned retail stores are located in Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Delaware, Maryland, South Carolina, Florida, Michigan and California. To learn more about Sea Bags and the stories their sails tell, visit www.seabags.com

About Vera Bradley
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.

Media Contacts:
Mary Beth Golden, Sea Bags
mb@mbg-pr.com
Hunter PR for Vera Bradley
verabradley@hunterpr.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bc743199-c2ac-4059-8dce-f61d0fdd2259

FAQ

What is the Sea Bags + Vera Bradley Floral and Stripe Collection?

It's a limited-edition collection created through the collaboration of Sea Bags and Vera Bradley, featuring products made from recycled materials.

When was the Sea Bags + Vera Bradley Floral and Stripe Collection launched?

The collection was launched in April 2022.

Where can I buy the Sea Bags + Vera Bradley collection?

The collection is available online at seabags.com and verabradley.com, as well as in select retail stores.

How much do the items in the Sea Bags + Vera Bradley collection cost?

Items range from $45 for the Cosmetic Bag to $180 for the Medium Tote.

What materials are used in the Sea Bags + Vera Bradley collection?

All products are made from recycled sail cloth and feature eco-friendly materials.