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Vivendi Sponsors the Bons Baisers de Pékin Exhibition at the Guimet National Museum of Asian Arts in Paris
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Rhea-AI Summary
Vivendi is supporting the exhibition “Bons Baisers de Pékin” at the Guimet National Museum in Paris from October 19, 2022, to February 27, 2023. This exhibition highlights a decade of Franco-Chinese cultural exchanges, featuring 20 artists, including 13 French and 7 Chinese, all Yishu 8 Award winners. Vivendi’s Chairman, Yannick Bolloré, emphasized the importance of creation as a driver for development, aligning with the company's ethos of Creation Unlimited. The initiative aims to foster artistic and cultural exchanges between France and China.
Positive
Support for a prominent cultural exhibition enhancing brand visibility.
Facilitation of artistic projects that may strengthen ties between France and China.
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None.
PARIS--(BUSINESS WIRE)--
Regulatory News:
Vivendi (Paris:VIV) is proud to support the exhibition “Bons Baisers de Pékin” organized by Beijing's Yishu 8 Arts Center, to be held at the Guimet National Museum of Asian Arts in Paris for four months from October 19, 2022 to February 27, 2023. This exhibition retraces a decade of Franco-Chinese cultural exchanges by recreating the Yishu 8 environment, mixing the French art of living, Chinese traditions and contemporary creations.
« Supporting this exhibition, and through it, the remarkable work from Yishu 8, a residency for Chinese and French artists in Beijing, was an obvious choice for our Group”, explains Yannick Bolloré, the Chairman of Vivendi’s Supervisory Board. “We strongly believe in the importance of creation in all its forms as a driver of development and progress; we even made it our raison d’être: Creation Unlimited. Yishu 8 is a particularly dynamic incubator for artistic projects and a suitable place to foster cultural and business exchanges between France and China”.
Each year, Beijing’s Yishu 8 Arts Center welcomes three French laureates, offering them a chance to immerse themselves in Chinese culture and nourish their work with new influences. In parallel, at the Yishu 8’s initiative, several Chinese artists are invited to stay at the Cité Internationale des Arts in Paris to dive deep into French culture. “Bons Baisers de Pékin” features 20 artists, all Yishu 8 Award winners, 13 French and 7 Chinese.
About Vivendi
Since 2014, Vivendi has been building a world-class content, media and communications group. The Group owns leading, highly complementary assets in television and movies (Canal+ Group), communications (Havas Group), publishing (Editis), magazines (Prisma Media), video games (Gameloft) and live entertainment and ticketing (Vivendi Village). It also owns a global digital content distribution platform (Dailymotion). Vivendi’s various businesses cohesively work together as an integrated industrial group to create greater value. Vivendi is committed to the environment and has set the goal of contributing to global net zero carbon by adopting an approach in line with the Paris Agreements. In addition, the Group is helping to build more open, inclusive and responsible societies by supporting diverse and inventive creative works, promoting broader access to culture, education and its businesses, and increasing awareness of 21st-century challenges and opportunities. www.vivendi.com.
