Vital Farms Expands Stephanie Coon’s Role to Senior Vice President of People and Strategy

Rhea-AI Summary

Vital Farms (Nasdaq: VITL) has promoted Stephanie Coon to Senior Vice President of People and Strategy. In this new position, she will oversee the People function along with Strategy, Project Management, and New Ventures. CEO Russell Diez-Canseco highlighted the importance of people as a competitive advantage for the company's growth. Coon joined Vital Farms in August 2021 and has been instrumental in aligning the company's objectives to drive long-term growth. Vital Farms is recognized for its ethical food production practices and is a leading brand in pasture-raised eggs.

Positive

• Stephanie Coon's promotion to Senior Vice President signals a commitment to aligning People and Strategy, enhancing organizational effectiveness.
• Coon's leadership is expected to attract talent and foster a culture supporting growth initiatives, critical for the company's future.
• Vital Farms continues to expand its national reach, working with over 250 family farms and selling products in over 18,000 stores.

Negative

• None.

AUSTIN, Texas, Jan. 28, 2022 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the expansion of Stephanie Coon’s role to Senior Vice President of People and Strategy. In this newly created role, Coon will lead Vital Farms’ People function in addition to her current team which includes Strategy, Project Management, and New Ventures.

“As we think about our long-term growth opportunities, we know our one true competitive advantage is great people,” said Russell Diez-Canseco, President and CEO, Vital Farms. “As Stephanie has settled into her role, it’s become abundantly clear that she has a passion for people and culture. By combining these functions under a single leader, we’ll be unified in attracting talent that supports our growth initiatives and a culture that keeps our crew feeling engaged and inspired. All of this is critical to our success both now and in the future.”

Coon joined Vital Farms in August 2021 to build and lead the Strategy function at Vital Farms. Over the past six months, she has aligned the company around organization-wide objectives that include the specific and measurable initiatives that will drive Vital Farms’ long-term growth.

“I am humbled and excited by the opportunity to lead our People function,” Coon said. “Vital Farms has a values-driven and people-first culture that is truly very special. Nurturing this culture is central to everything we do across the business. I look forward to working with our passionate team to build on this strong foundation as we grow.”

Coon continued, “As we continue our focus on scaling a world-class organization, this tighter link between where we are going, the processes we’ll put in place to get there, and, most importantly, how we engage, inspire, and develop our crew members is a powerful unlock for the business.”

About Vital Farms
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas in 2007, Vital Farms is now a national consumer brand that works with over 250 small family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, ghee, Egg Bites, Breakfast Bars, and liquid whole eggs, are sold in over 18,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit www.vitalfarms.com.

CONTACT:
Media:
Nisha Devarajan
Nisha.Devarajan@vitalfarms.com

Investors:
Matt Siler
Matt.Siler@vitalfarms.com

FAQ

What is the significance of Stephanie Coon's promotion at Vital Farms?

Stephanie Coon's promotion to Senior Vice President of People and Strategy combines leadership in critical functions to enhance organizational alignment and growth.

How does Vital Farms position itself in the ethical food market?

Vital Farms is a Certified B Corporation focused on ethical food production, prioritizing humane treatment of animals and sustainable farming practices.

What role does the People function play in Vital Farms' growth strategy?

The People function aims to attract talent and maintain a strong culture, which are essential for supporting Vital Farms' growth initiatives.

When did Stephanie Coon join Vital Farms and what has she achieved?

Stephanie Coon joined Vital Farms in August 2021 and has aligned the company around objectives to drive long-term growth.

Which products does Vital Farms offer and where are they sold?

Vital Farms offers pasture-raised eggs and other products like butter and breakfast bars, available in over 18,000 stores nationwide.