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Vital Farms, Inc. (Nasdaq: VITL) is an ethical food company committed to bringing ethically produced food to the table. Founded in 2007 on a single farm in Austin, Texas, Vital Farms has grown into a national consumer brand. The company works with over 300 family farms and is recognized as the leading U.S. brand of pasture-raised eggs by retail dollar sales.
Vital Farms specializes in the retail of pasture-raised eggs and butter, focusing on humane treatment of farm animals and sustainable farming practices. Their products include Pasture-Raised Eggs, Pasture-Raised Butter & Ghee, hard-boiled eggs, and liquid whole eggs. These products are available in approximately 24,000 stores nationwide and are also featured in menus at hundreds of foodservice operators across the country.
Each of the hens at Vital Farms enjoys at least 108 square feet of rotated pasture and forages outdoors year-round, resulting in highly nutritious and delicious eggs. Similarly, the cows producing milk for their butter are free to graze on pastures year-round. This milk is slow-churned in small batches to create butter that boasts 85% butterfat, making it one of the creamiest and highest-quality options available.
Vital Farms operates under the principles of Conscious Capitalism, prioritizing the well-being of their stakeholders which include farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders. In 2016, they were recognized as a Certified B Corporation, an acknowledgment of their commitment to social and environmental performance.
The company’s Egg Central Station (ECS) in Springfield, Missouri, was recently awarded the title of FOOD ENGINEERING’s 2023 Sustainable Plant of the Year. This facility processes up to 6 million eggs a day and is lauded for its energy efficiency and sustainability features, such as LED lighting, solar panels, and a best-in-class stormwater management system.
Vital Farms has also been active in community engagement and charitable efforts. They have recently collaborated with HomeState and Franklin Barbecue on a special breakfast taco initiative to raise funds for the Southern Smoke Foundation, a nonprofit supporting food and beverage industry workers.
For more information about Vital Farms, visit https://vitalfarms.com/.
Vital Farms (Nasdaq: VITL) will release its financial results for the fourth quarter and fiscal year ended December 26, 2021, on March 10, 2022, before the market opens. A conference call and webcast will follow at 8:30 a.m. ET to discuss the results. Vital Farms, a Certified B Corporation based in Austin, Texas, is known for its ethically produced foods and is the leading U.S. brand of pasture-raised eggs. The company works with over 250 small family farms and offers a variety of products sold in over 18,000 stores nationwide.
Vital Farms (Nasdaq: VITL) has promoted Stephanie Coon to Senior Vice President of People and Strategy. In this new position, she will oversee the People function along with Strategy, Project Management, and New Ventures. CEO Russell Diez-Canseco highlighted the importance of people as a competitive advantage for the company's growth. Coon joined Vital Farms in August 2021 and has been instrumental in aligning the company's objectives to drive long-term growth. Vital Farms is recognized for its ethical food production practices and is a leading brand in pasture-raised eggs.
Vital Farms has appointed Kathryn McKeon as the new Chief Marketing Officer (CMO) effective January 27, 2022. With over 15 years in brand marketing, McKeon has been pivotal at Vital Farms since 2016, driving brand development and consumer loyalty. She succeeds in evolving the brand as a leader in ethical food products, showcasing her expertise through successful campaigns like the Bullsh*t Free initiative. McKeon holds a Bachelor's in Marketing from The University of Texas at Austin and an MBA from NYU Stern.
Vital Farms (Nasdaq: VITL) has partnered with HomeState, a Southern California Texas Kitchen, to feature its pasture-raised eggs on the menu. This collaboration highlights shared values of high-quality, ethically sourced ingredients. Vital Farms, a Certified B Corporation, emphasizes humane treatment of animals and sustainable practices, working with over 250 family farms. Their products are available in over 18,000 stores nationwide, and they are the leading brand of pasture-raised eggs by retail dollar sales, further expanding their reach through foodservice operators.
Vital Farms reported record net revenue of $64.6 million for Q3 2021, marking a 21.1% increase from Q3 2020. The company expanded its farm network to over 250 farms and retail distribution to over 18,000 stores. However, a net loss of $1.3 million was reported, with an adjusted EBITDA of $0.2 million. For the full year 2021, Vital Farms raised its revenue guidance to between $253 to $256 million, reflecting strong growth momentum despite rising grain costs and increased operating expenses.
Vital Farms (Nasdaq: VITL) announced participation by Russell Diez-Canseco, President and CEO, and Bo Meissner, CFO, in a fireside chat at the Jefferies Virtual West Coast Consumer Conference on November 16, 2021, at 4:30 p.m. ET. The discussion will be webcast live on the Investor Relations site. Vital Farms, a Certified B Corporation, specializes in ethically produced pasture-raised foods and is the leading U.S. brand for pasture-raised eggs and butter, collaborating with over 225 family farms.
Vital Farms, a leader in pasture-raised food, launched its innovative campaign, “Hens Behind the Lens”, on November 2, 2021. The campaign allows hens to capture their daily lives using custom cameras, promoting transparency in food production. With a focus on honesty, the initiative offers a unique perspective on the hens' experiences in pasture environments. The campaign will be featured on digital billboards nationwide in major cities and includes limited-edition coffee table books showcasing the hens' photography. Vital Farms emphasizes ethical practices and community support.
Vital Farms (Nasdaq: VITL) has been recognized as one of Fast Company’s inaugural “Brands That Matter” for 2021, celebrating its cultural impact and social engagement. The company emphasizes its commitment to transparency and ethical production in pasture-raised foods, which has fostered trust among consumers. Kathryn McKeon, VP of Marketing, highlighted the innovative marketing initiatives, including their Traceability program, connecting customers to their production processes. This recognition reflects Vital Farms' dedication to ethical practices and community engagement.
Vital Farms launched its first e-commerce storefront, the Vital Farms Farm Shop, allowing consumers to purchase products like butter, ghee, and egg bites directly online. This initiative aims to enhance accessibility to ethically produced foods across the U.S. Key offerings include Pasture-Raised Sea Salted Butter, Himalayan Salt Ghee Butter, and various Breakfast Bars. The online store, powered by Brand Driver and KeHE Distributors, offers free shipping on orders over $59.99 within the continental U.S.
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