Vital Farms Grows Roots in Regenerative Agriculture With the Launch of New Restorative Eggs
Vital Farms announces the exclusive availability of Restorative pasture-raised eggs at select Whole Foods Market stores nationwide. Produced using regenerative agriculture principles, these eggs aim to enhance soil health and biodiversity. Vital Farms has transitioned five farms to these practices in collaboration with Understanding Ag. The new cartons are partially made from eco-friendly materials, reflecting the company’s commitment to sustainability. This marks a significant step in the company’s ongoing journey towards innovative and responsible farming.
- Exclusive distribution at Whole Foods Market enhances brand visibility.
- Collaboration with regenerative agriculture experts to improve farm practices.
- Innovative packaging made from natural grasses aligns with sustainability goals.
- Focus on nutrient-dense soil and biodiversity could yield long-term benefits.
- None.
Restorative Eggs Now Exclusively Available at Select Whole Foods Market Stores Nationwide
AUSTIN, Texas, Aug. 25, 2022 (GLOBE NEWSWIRE) -- Today, Vital Farms (Nasdaq: VITL) builds on its reputation in sustainable farming with the release of Restorative pasture-raised eggs, produced using regenerative agriculture principles like perennial rotations and cover crops. Regenerative agriculture helps create balanced environments between pastures and animals that aims to increase the land’s resiliency and improve the health of waterways.
Vital Farms collaborated with regenerative thought leader Understanding Ag for over a year to transition five initial farms to a core set of tenets that promote rich, nutrient-dense soil. As pioneers of pasture-raised farming, Vital Farms already follows incredibly high standards, and these tenets take those existing standards to the next level for this new offering.
“Restorative is a natural evolution of our purpose to improve the lives of people, animals, and the planet through food,” said Liz Harroun, one of the Restorative project leaders at Vital Farms. “As you’d expect from Vital Farms, we’re keeping it bullshit free by naming the carton Restorative, not Regenerative, because there are limited third-party certification options for egg farmers who follow regenerative practices but don’t use mobile coops. We’re currently pursuing a third-party certification and hope to further these practices across even more farms in the future.”
“We’re constantly evaluating how we can operate more sustainably since we believe we have a responsibility to lead the industry forward by implementing emerging and scalable practices that support farmers, animals, and the environment,” said Andrea Chu, Director of Environmental, Social & Governance (ESG), Vital Farms. “This is only the beginning of our journey with regenerative agriculture and one of the many ways Vital Farms is trying to leave the land better than we found it.”
Vital Farms is working with Regen Ag Lab to track key measurements like biodiversity and water retention every quarter on the five initial farms. Those measurements will be used to determine year-over-year soil health improvements which will be reported annually. Additional progress highlights will be updated seasonally on the Vital Farms website.
“We applaud Vital Farms for taking steps to help restore the natural system,” said Shane New, Partner and Consultant, Understanding Ag. “Their dedicated farmer support team brings a unique approach to helping farmers learn and apply regenerative practices, while their outcome-based testing brings authenticity to the consumer. As a consultant, it is rewarding to see resiliency being built back into these farms.”
Fifty percent of the new home-compostable, green-hued Restorative carton is made from natural grasses like ryegrass fibers, a cover crop sourced from nature reserves. Joining Vital Farms’ existing portfolio of pasture-raised eggs, Restorative eggs are now exclusively available at select Whole Foods Market stores nationwide. For more information and to learn about Vital Farms’ tenets of regenerative farming, visit: www.vitalfarms.com/restorative or connect on social media @VitalFarms.
About Vital Farms:
Vital Farms is a Certified B Corporation that offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas in 2007, Vital Farms has become a national consumer brand that works with over 300 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, ghee, and liquid whole eggs, are sold in over 21,500 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit www.vitalfarms.com.
CONTACT:
Media:
Jessica Humphrey
Jessica.Humphrey@vitalfarms.com
Investors:
Matt Siler
Matt.Siler@vitalfarms.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c813bb05-9337-4b39-8d70-773e8d58bcf8
FAQ
When are Vital Farms' Restorative eggs available at Whole Foods Market?
What is the significance of regenerative agriculture for Vital Farms?
How many farms have transitioned to regenerative practices with Vital Farms?
What materials are used in the packaging of Restorative eggs?
What are the benefits of Vital Farms' regenerative farming efforts?
